Bonny van Dongeren BUS 508 Dr. Steed 28 April 2014 Corporate Responsibility and Marketing Strategies The Apple Corporation has very strong ethical and social responsibilities within the corporate world. Apple currently has a great position on their customer service and significant value. This is important when it comes to upholding a positive image. They have also violated a lot of these ethical and social responsibilities which has caused it to hurt Apple Corporation’s reputation. A couple of
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The evolution from corporate social responsibility to supply chain responsibility: the case of Waitrose The Authors Laura Spence‚ Centre for Research into Sustainability‚ School of Management‚ Royal Holloway‚ University of London‚ Egham‚ UK Michael Bourlakis‚ Business School‚ Brunel University‚ Uxbridge‚ UK Acknowledgements The research on which this paper is in part based was funded by the Institute for Business Ethics. The authors would like to thank seminar participants at Cardiff Business
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Literature review concerning corporate social responsibility‚ green marketing and greenwashing M32MKT – Contemporary Issues in Marketing Coventry University Word count : 2396 28 October 2014 It takes 20 years to build a reputation and five minutes to ruin it. If you think about that‚ you’ll do things differently – Benjamin Franklin ABSTRACT This literature review identifies different topics in CSR while discussing them with case studies. The first section
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Corporate Responsibility And Marketing Strategies Larri Alston Michael Laverty Contemporary Business October 26‚ 2014 Apple’s current position on ethical and social responsibility is located on their website which state “Apple is committed to ensuring the highest standards of social responsibility wherever our products are made.” You can also access the company’s 2011 Supplier Responsibility on its website. This is their official stance on the matter but the company has
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CSR & Sustainability Case Study The LEGO Group CSR & Sustainability Case Study The LEGO Group Introduction The LEGO Group is a privately held company based in Billund‚ Denmark. It was founded in 1932 by Ole Kirk Kristiansen‚ initially a small carpenter’s workshop (Lego Group‚ 2011). It has since grown into a modern‚ global enterprise that is now‚ in terms of sales‚ the world’s fourth-largest manufacturer of toys (Keynote‚ 2010). The LEGO Groups core product is a line of plastic
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1. Title – The Path to Corporate Responsibility 2. Issue Identification – The main issue presented in this case is that corporate social responsibility takes a lot of work‚ insightful leadership‚ a restructuring of a company’s operations‚ and sometimes a trigger from outside critics of your normal business practices to actually bring about an organization that is a leader in ethical business practices. 3. Facts - What are the key facts/data to be considered here? - Businesses don’t
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1 General Mills Corporate Responsibility MGT-153 Introduction to Business 2 Corporate Social Responsibility Corporate social responsibility is recognized as business activities that affect the community‚ and the impact of these activities in the community (Pride et.al.2008). This is important for businesses to connect with their community in order to create customer loyalty and to gain new customers. Customers often
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Corporate Responsibility and Marketing Strategies Dr. Tonya D. Moore Contemporary Business January 28‚ 2014 Introduction Corporate responsibility and Marketing Strategies are essential in today’s market and to any premier company in this day and age. Researching Apple’s ethical and social responsibility and their position will allow the consumer to determine if the company is meeting or exceeding their responsibility. Exploring the publications which documents the impact of the company’s
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Corporate Responsibility and Marketing Strategies Wanda Joyce McGhee Dr. Malinda Swigart Business 508 July 13‚ 2014 Corporate Responsibility and Marketing Strategies There is no question that Apple is a remarkable company. In addition to its business turnaround‚ its innovative design‚ and its media content and apps‚ the unadulterated sexiness of all its products makes Apple hard to resist. For me‚ what isn’t hard to resist‚ is asking: How can a company that is this extraordinary in other
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In the world today‚ Corporate Social Responsibility (CSR) has become one of the most essential aspects adapted by governments and companies. The concept of CSR normally relates to the firm’s decisions in which would help out towards the company’s growth as well as improving the development of having a better society. The reason CSR has become very important for firms today is to counteract the growing public skepticism caused by corporate wrongdoings (Birth et al.‚ 2008). CSR is defined as “a model
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