Key Challenges in Maintaining a Relationship between LEGO and Flextronics Name: Shanshan Liu Andrew ID: shanshal LEGO Group is the fifth-‐largest toy-‐maker in the world with a complicated global supply chain‚ while Flextronics is a large Singaporean electronics manufacturing services provider. So
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The success of LEGO Question 1 LEGO was once at the brink of collapsing in 2004 due to bankruptcy but the toy making company made a turnaround and today it is among the most powerful brands in the world. The company was founded by Ole Kirk Christiansen in 1932 in Denmark. Ole was carpenter who decided to make toys out of wood. Over the years‚ the company tried producing a variety of goods including watches and clothes aiming at becoming a lifestyle brand which made LEGO lose its identity and to grow
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downfall of the LEGO Group. As the consumer trend in the toy industry has shifted towards technology and other substitutes like video games and other online activities have reduced the demand for traditional toys. The toy industry was dominated by a few companies that fought over retail space‚ reduced prices‚ and launched new product lines to appeal to more consumers. Furthermore‚ the increasing power of giant retailers like Wal-Mart and Target reduced LEGO’s retail space as LEGO products generated
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Company Name: Teradyne‚ Inc. Headquartered: North Reading‚ MA Industry: Electronic Test & Measurement Instruments Manufacturing Year of Founding: 1960 2011 Sales: $1.43B 2011 Employees: 3‚200 Rankings: S&P 500 Company Overview Teradyne‚ Inc. is a leading supplier of automated test equipment and a maker of systems for testing semiconductors. Teradyne have a broad customer base which includes integrated device manufacturers‚ outsourced semiconductor assembly and test providers‚ wafer foundries
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Askildsen Collaborating With Customer Communities: Lessons From the Lego Group REPRINT NUMBER 53316 i n n o vat i o n Collaborating With Customer Communities: Lessons From the Lego Group The leading question How can companies collaborate effectively with their customers? Findings Companies need to By tapping into the knowledge and enthusiasm of thousands of longtime users of its products‚ Lego has been able to enhance its product offerings — without increasing
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In the mid-1990s the Lego Group was composed of 45 companies which disseminated Lego toys in 133 countries around the world‚ with estimated annual revenues of 2 billion approximately; this company is considered the fifth largest toy company in the world. The fabulous global success of Lego can be accredited to the inventiveness of the Lego System toys and to the cohesive advertising tactic of this organization. This company (Lego brand of toys) was formed in 1932 when Christiansen‚ a carpenter from
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Executive Summary Born out of the vision of two creative‚ technological supply chain trailblazers‚ Flextronics- the world’s second-largest provider of electronics manufacturing services and the largest global manufacturer of cell phones- took form. Tapping into a burgeoning market of overflow manufacturing services‚ this unique electronic visionary busted onto the technological scene‚ through its humble origins. With service offerings ranging from “stuffing” printed circuit boards‚ for electronic
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Management of Organizations Individual Case Analysis Flextronics Case; Deciding on a shop-floor system for producing the Microsoft Xbox; What actions should McCuster take to reach a decision? Why should he take those decisions? Its Decision time Flextronics prides in a work culture that values fast and very decisive actions. Jim McCusker is at the epicenter of a task conflict. This group decision making process of choosing a shop floor system has to be completed and fast. Time is running
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strategic risks using the Strategic Risk Management framework and map the risks on the LEGO PAPA model. The LEGO Group uses a four step Strategic Risk Management model which is comprised of Enterprise Risk Management‚ Monte Carlo Simulations‚ Active Risk and Opportunity Planning‚ and Preparing for Uncertainty. Using the Strategic Risk Management Framework‚ there are many different risks on the pyramid that the LEGO Group are open to. They are shaded and explained below. Customer Risk—LEGO’s
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LEGO GROUP Introduction Lego group‚ a privately held company which is a construction toys company based in Billund‚ Denmark. The company was founded and formed by the Krik Kristiansen and his family in 1932. The company’s main flagship product‚ Lego‚ consists of coloured interlocking plastic bricks and a collection of gears‚ mini-figures and various other parts. Lego bricks can be assembled and connected in many ways‚ for example‚ to construct objects such as vehicles‚ buildings‚ etc. Anything
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