Summary of the case The LEGO Group’s vision was to “inspire children to explore and challenge their own creative potential”. Its motto‚ “Only the Best is Good Enough‚” had stuck with company since 1932 when Ole Kirk Christiansen‚ a Danish carpenter‚ established the company in the small town of Billund in Jutland‚ Denmark‚ to manufacture his wooden toy designs. As the company itself stipulated it: “It is LEGO philosophy that “good play” enriches a child’s life — and its subsequent adulthood. With
Premium Lego Group Strategic management Ole Kirk Christiansen
REBRANDING LEGO 1 BSc (IM) 6th semester‚ Bachelor Thesis Authors: Binh Thi Le Supervisor: Berit Kamp REBRANDING LEGO. AN ANALYSIS OF CAUSES AND SOLUTIONS IMPLEMENTED. Department of Marketing and Statistics Aarhus School of Business [02nd May 2011] REBRANDING LEGO Abstract 2 This paper describes the seven-year rebranding process undergone by the LEGO Group in between 2004 and 2010. In the first part of the paper there is a focus on describing the relevant literature concerning
Premium Brand Branding Brand management
Management and Organizational Behavior Research paper Workplace challenges are highly overlooked when it comes to jobs and careers. Owners‚ bosses‚ and employees all have to overcome different types of issues that they face at their work. Challenges do not discriminate and are found among all workers no matter how experienced‚ or long you have been working. Some serious issues that can occur for workers at the workplace include: being new‚ dealing with co-workers‚ integrity and ethical issues
Premium Employment Abuse Job interview
Project 1: LEGO Codename: Childhood Gina‚ Ines‚ Raul‚ & Katja Agenda } } } } } } } } } Lego in a nutshell Evolution & devellopment Marketing Logistics Glob Communication Economics Organization Bussines law Challenges & future LEGO in a nutshell } Family owned company‚ founded by Ole Kirk Christiansen in 1932‚ Billund. } The name LEGO: “leg godt”‚ meaning “play well”. } The world’s largest toy manufacturers. Development 2000-2013 Income 20002013
Premium Lego
The Lego Group was founded in 1932 and has gone through hard times during the 1990s and 2000s‚ however they are going on a growth trajectory following a turnaround in 2005. With the high growth of the company‚ LEGO has a few issues and challenges in hand that require to be resolve for the company to enhance their growth potential. Q1. Porter 5 Forces Level of rivalry The overall level of rivalry may be seen as relatively high. Lego occupies a firm position in the market for construction toys
Premium Lego Toy
strategy development at LEGO. The advent of competitors and research contrary to what LEGO was basing its strategy on up to that point proved to be a focal point for the company. Objectives were set out and adopted and the company moved on. LEGO had difficulty in accessing and reading the market. Once this was highlighted‚ with the aid of a new COO‚ the company restructured and went on a cost cutting expedition – freeing up resources to assist with the long term objectives. LEGO suffered a sharp decline
Premium Marketing Term Finance
The LEGO Group A short presentation 2011 2 The LeGO GrOup 2011 Contents It all began in 1932 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 The LeGO Group in key figures . . . . . . . . . . . . . . . . . . . . . . 5 Focus on growth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Organization . . . . . . . . . . . . . . .
Premium Lego
USER INNOVATION CLASS LEGO Case Study Simone Grancini Giovanni Giuseppe Savini HS 2010 User Innovation 1 AGENDA The Company‚ analysis History Today Tomorrow Collaborative Innovation Theory‚ evolution Tools Lego User Innovation Strategy Lego Board Games Lego “Design By Me” Costs and Benefits Q&A HS 2010 User Innovation 2 LOGIC BEHIND ANALYSIS History presentation structure: Focus on main learning points under: Product Development perspective Growth
Premium Lego Lego Group Legoland Windsor
CSR & Sustainability Case Study The LEGO Group CSR & Sustainability Case Study The LEGO Group Introduction The LEGO Group is a privately held company based in Billund‚ Denmark. It was founded in 1932 by Ole Kirk Kristiansen‚ initially a small carpenter’s workshop (Lego Group‚ 2011). It has since grown into a modern‚ global enterprise that is now‚ in terms of sales‚ the world’s fourth-largest manufacturer of toys (Keynote‚ 2010). The LEGO Groups core product is a line of plastic
Premium Corporate social responsibility Environmentalism Lego