1 Learning issues for Chapter One: Why is marketing important? What is the scope of marketing? What are some fundamental marketing concepts? How has marketing management changed? What are the tasks necessary for successful marketing management? 2 What is Marketing? The American Marketing Association: “Marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships
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warehouses in regions that are consistent with its strategy and that are optimally located to serve its global customers. A company ’s executives and managers often develop location strategies‚ but they may select consultants (or economic development groups) to undertake the task of developing a location strategy‚ or at least to assist in the process‚ especially if they have little experience in selecting locations. Formulating a location strategy typically involves the following factors: 1. Facilities
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296 HANDOUT: CONTINUOUS FLOW (PRODUCT ORIENTED LAYOUT) AND BOTTLENECK ANALYSIS Reference: Operations Management by Mark A. Vonderembse and Gregory P. White. The Product Layout and System Capacity The capacity of a product-oriented system can be visualized as a series of pipes of varying capacity‚ with the smallest diameter or capacity holding back the entire system. Exhibit 9.3 illustrates five pipes (departments or machines) with different diameters (capacities). The output
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Operations strategy defines how an organisation could manage their resources for its production. People within the operations management play the most important role in a company. They need to be able to manage how to keep or attract customers to their products or services and have a major competitive advantage against their competitors. Lack of competence and skill within this segment can easily lead to failure and loss. To avoid so‚ a manager needs to comply with a certain strategy to stay on
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centralized or on-site location 4. Whether to inspect attributes or variables * How Much to Inspect? * Typical Inspection Points: * Raw materials and purchased parts * Finished products * Before a costly operation * Before an irreversible process * Before a covering process * Effects on cost and level of disruption are a major issue in selecting centralized vs. on-site inspection * Centralized * Specialized tests that
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[pic] Course: Advance diploma in Business Management Module: Production & Operations Management Date:2013.08.06 Name of lecturer: Daniel Chew The following examples show different products and services working by different model to achieve different customers’ satisfactions. Two products examples and two service examples will be included. Product 1: 5Ps Framework of O.M. is used in the electronic devices company‚ Apple. Apple: Apple Computer‚ Inc.‚ is a famous
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websites in today’s era of globalization. * This report will help us to acquire information about various social networking websites and their uses in business. This information will improve our knowledge‚ which will positively impact our learning experience. * This report provides us the opportunity to exchange ideas with our classmates and faculty. * It is necessary to stay connected with current affairs. By doing this report we get the opportunity to explore the areas of business
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Marketing implementation‚ the process that turns marketing plans into action assignments and ensures that such assignments are executed in a manner that accomplishes the plan’s stated objectives. Evaluating and Controlling the Marketing Process To deal with the many surprises that occur during the implementation of marketing plans‚ the marketing department has to monitor and control marketing activities continuously. The lists of four types of marketing control needed by companies are: annual
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produce 30‚000 good T-shirts per month. Their plant operates 200 hours per month‚ but the new machines will be used for T-shirts only 60 percent of the time and the output usually includes 5 percent that are "seconds" and unusable. The stamping operation takes 1 minute per T-shirt‚ and the stamping machines are expected to have 90 percent efficiency considering adjustments‚ changeover of patterns‚ and unavoidable downtime. How many stamping machines are required? Target stamping-30000nos limting
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Getting the Marketing Mix Right Marketers have a wide array of selling tools at their disposal‚ but lack an effective method for predicting their success. Associate Professor Thomas J. Steenburgh and collaborators offer a new model for guiding their marketing investments. Key concepts include: Discrete choice models commonly used to evaluate marketing strategies often provide misleading results‚ leaving managers with the inability to accurately measure how they can get the best bang for their
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