ESCOLA SUPERIOR DE COMUNICAÇÃO SOCIAL ANÁLISE DAS 5 FORÇAS DE PORTER Introdução Michael E. Porter é uma figura essencial do Marketing Estratégico. Autor de quase duas dezenas de livros e artigos‚ sobretudo nas áreas da Estratégia e da Competividade. As Cinco forças de Porter são pela primeira vez mencionadas e estruturadas no seu artigo “How competitive forces shape strategy” para o Harvard Business Review na edição de Março-Abril‚ onde em dez páginas esboça os princípios do que define como
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5 forces of Porter The 5 forces of Porter are named after Michael E. Porter. This model classifies and examines the competitive forces that characterize every single industry plus it helps to give a clear understanding of what the strengths and weaknesses are of each type of industry. In addition to this‚ the 5 forces of Porter were mainly designed as a response to the famous “SWOT Analysis”. These 5 forces are the following: 1. Competition in the industry 2. Potential of new entrants
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PORTER ’S VALUE CHAIN ANALYSIS The porter’s value chain is a model that helps to analyze specific activities through which firms can create value and competitive advantage. There are two activities in value chain which are: Primary activity – directly concern with creating and delivering a product. Support activities – not directly involved in production‚ may increase effectiveness or efficiency. PRIMARY ACTIVITIES | DESCRIPTION | Inbound Logistic | * Concerned with receiving
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that you are planning to attain. Porters Model is considered an important part of planning tool set. When you’re clear about where the power lies‚ you can take advantage of your strengths and can improve the weaknesses and can compete efficiently and effectively. Porters model of competitive forces assumes that there are five competitive forces that identifies the competitive power in a business situation. These five competitive forces identified by the Michael Porter are: 1. Threat of substitute
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Fairfield Porter (1907-1975) was an American painter and art critic who studied socially relevant art and produced realist artwork during the majority of his career. Wanting to depict the “authentically lived experience” in each of his paintings‚ he painted in a representational style during the height of the Abstract Expressionism’s dominance. He did not find much inspiration to construct pieces stemming from abstract ideology. An example of Porter’s natural yet highly objective style of painting
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Porter’s Five Forces Analysis of the Automobile Industry Porter’s Five Forces‚ also known as P5F‚ is a way of examining the attractiveness of an industry. It does so by looking at five forces which act on that industry. These forces are determinants of that industry’s profitability. The 5 forces are: 1. The threat of new entrants In the auto manufacturing industry‚ this is generally a very low threat. Factors to examine for this threat include all barriers to entry such as upfront capital requirements
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Analysis of Porter’s Five Forces for Moller Maersk (Analysis of Container Line Business) FIVE FORCES | 1. Threat of New Entrant is High | 2. Threat from Substitute is High | 3. Bargaining Power of Suppliers is Low | 4. Bargaining Power of the Buyers is High | 5. Rivalry Among existing Players is Low | * Threat of New Entry Every firm would love to invest in shipping industry due to large profits involved. However this would seem easy but practically it is lot more difficult
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Diamond Model The approach looks at clusters of industries‚ where the competitiveness of one company is related to the performance of other companies and other factors tied together in the value-added chain‚ in customer-client relation‚ or in local or regional contexts Key Factors in a diamond model for analyzing competitiveness * Factor conditions are human resources‚ physical resources‚ knowledge resources‚ capital resources and infrastructure. Specialized resources are often specific for
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Food services (high) Bargaining power of suppliers: low. Food is a low cost industry; there is only a little price difference between different suppliers. The suppliers want to sell their raw material should accept the marketing price. Bargaining power of buyers: low The buyers can decide to choose a cheaper food because there is so many food service they can choose‚ the industry should establish an reasonable price. Threat of new entrants: medium People like to try new food. But if the
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Threat of new entrants Profitable markets that yield high returns will attract new firms. This results in many new entrants‚ which eventually will decrease profitability for all firms in the industry. Unless the entry of new firms can be blocked by incumbents‚ the abnormal profit rate will trend towards zero (perfect competition). The existence of barriers to entry (patents‚ rights‚ etc.) The most attractive segment is one in which entry barriers are high and exit barriers are low. Few new firms
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