Explain how and why groups of customers are targeted for selected products What is segmentation? Market segmentation is the division of a market into sub groups with similar characteristics. A business can then target these groups and develop products and services for each of them. There are several ways in which consumers can be split up into. These is geographically which includes location‚ demographically which includes gender‚ social class‚ age‚ income‚ ethnicity or religion‚ psycho graphically
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Group 2 Mgmt 449‚ Spring 2014 Lego Along with the development of new technologies‚ the toy industry has became more competitive than ever. In the past two years‚ Lego faced multiples of threads from its competitors including the acquisition of The Marvel Entertainment by the Walt Disney Company. It also lost a long legal battle with major competitor MEGA Brands; European Union court removed the Lego brick trademark; and the second largest toy maker in the world‚ Hasbro‚ is getting ready for its
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The Lego Group Proudly represented by –Aye Chan Myat Phyo Myat Thurein Lin Lin Thandar Htay 1 Introduction Agenda 2 Lego Toys 3 Lego Fashion 4 Lego Games Founder – Ole Kirk Christiansen(1891-1958) Main Country - Denmark Lego bricks Ole Kirk ‘s House The motto of the Lego Group “Det bedste er ikke for godt” (In Danish) “The best is the best” (In English) Godtfred Christiansen (1845-1928) Current CEO – Jorgen Vig Knudstorp (1968-present) Logos has changed many times… 1935 1940
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The company LEGO is a famous toy manufacturing organization headquartered in Billund‚ Demark. It was founded in 1932 and owned by the family Kristiansen. In 1934‚ the founder stumble upon the name LEGO‚ which stands for Leg Godt and meaning “play well” in Danish. The major products of the company LEGO are LEGO-brand toys‚ which consisting most of the interlocking plastic bricks. LEGO also introducing its own system‚ which means that thousands of building elements can be easily combined with numerous
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SWOT Analysis LEGO GROUP Strenght: 1. LEGO Group in terms of sales is the world’s sixth-largest toy manufacturer[1]. 2. The Lego Group company today provides toys‚ experiences and teaching materials for children in more than 130 countries; 3. LEGO.com is the official website of the LEGO Group. The website is made on 16 languages; 4. The Lego group has built up the brand‚ it developed the larger Duplo series[2]. LEGO DUPLO - fun to the youngest; 5. Legoland theme
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is a trade-off between cost and quality. LEGO has a functional structure as it is split into sectors such as markets & products‚ global supply chain & community‚ education & direct. Under each of these functions are executives for each product and regional area‚ which proves for an effective centralised communication structure. Since its creation LEGO has been privately owned by the Kirk Kristiansen family. The Corporate management of LEGO consists of the CEO‚ CFO & 4 executive
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strategy development at LEGO. The advent of competitors and research contrary to what LEGO was basing its strategy on up to that point proved to be a focal point for the company. Objectives were set out and adopted and the company moved on. LEGO had difficulty in accessing and reading the market. Once this was highlighted‚ with the aid of a new COO‚ the company restructured and went on a cost cutting expedition – freeing up resources to assist with the long term objectives. LEGO suffered a sharp decline
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Project definition: LEGO is one of the largest companies in Denmark and a company with a very strong brand. But even so‚ their economy fell apart in 2003-2004 and we are interested in what they did wrong and what they did to turn their significant loss around to a profit in 2005. So our problem is: What caused LEGO’s financial problems in and what did they do to turn it around? This is very relevant‚ because it shows how even one of the biggest brands in a market can’t afford to relax in any aspect
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Mgt372.07 Journal # 04 Samia Farhana Syeda Wasima Hossain Chowdhury Farhat Asiya Nidhi 1110733030 1111275030 1010313030 Lego builds yet another record profit to become world’s top toymaker Summary: Lego‚ the most familiar brand name for children’s toys‚ has re-established its position into the world’s most profitable toy maker ahead of Barbie’s Mattel. But a decade ago‚ this Danish company was struggling highly to sustain in the industry as sales were declining at the rate of 26% each
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Eleanor Baxter Research Proposal (FAD 186) Introduction I am going to introduce my final major project as a Stop Motion animation working for the Brand Lego. I will be researching the company deeply using the statistics over the last few years to establish what is needed to improve sales and what will help promote recent Themes within the brand using some of the criteria they use to promote themselves such as campaigns on upcoming films like ‘Star wars‚ Teenage mutant ninja turtles
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