Media and Communication‚ Pune Brand Management Prof. Atul Tandon Lego Case Study Lego – The way the world plays An Introduction: LEGO Lego) is a privately held consumer product company engaged in the manufacture and distribution of a wide range of toys‚ video games and online games. A powerful and instantly recognized global brand has been a key feature of Lego’s success. Lego has worked hard to establish this brand through a number of routes. The
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innovations in an important role of the organization. When designers want to innovate something they need to think outside the room not inside the room. The Lego Group is one of the examples that showing how toys designer using their creative to create Lego by think outside the box (Elamsy‚ 2014). In 1932‚ Ole Kirk Khristiansen created the Lego Group and innovate the wooden toys that are radical
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Case: the LEGO Group: Publish or Protect? Publish‚ Patent or Trade secret? Introduction: The LEGO Group are maintaining their competitive advantage through two main direction which are having more intelligence modular design and product introduction‚ such as new product line and having manufacturing process innovation that can reduce cost‚ shorten manufacturing cycle and improve the product quality. For manufacturing innovation LEGO are introducing new technology into their process. The project
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1. What has led the LEGO group to the edge of bankruptcy? External threats (macro PEST‚ micro Porter’s 5 forces) giant conglomerates dominating industry (risk of being taken over) p.2 competing rising costs while competitors outsource p.2 pressure from big retail customers with power? e.g. Walmart‚ Target p.2 negative industry trends in toy industry p.1 1) fad toys are rising and product life cycles declining. threat of shortening/declining life cycle despite rise of fad toys
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Lego case study: from Downfall to Revival The Lego Group Case Study Kim In Seok Strategic Management Lego bricks still hold special meaning to many young adults who have played with the bricks in their teenage years. I‚ for one‚ count among those young adults as I was an avid collector of Lego products myself: whenever there were new Lego products released‚ I used to nag my parents to buy them for me and promised to be a ‘good boy’. Thus it came quite
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1. Introduction LEGO is a combination of the Danish words “leg” and “godt”‚ meaning “play well”. As their name and ideal‚ Lego has been beloved by the children as well as the parents for decades. Not only as plastic toy bricks‚ but also effective educational tools‚ the LEGO Company enjoyed continuous growth and broaden the global brand value. The LEGO brand moved to third place in 2002/2003 with only Coca-cola and Kellogg having greater respect among families with children. Even though as the
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OPERACIONES II Caso: EL JUEGO DEL LEGO Desarrollado por: Roger Jaramillo Raúl Acurio Fernando Palacios Profesor: Daniel Susaeta Fecha: Marzo - 2011 1. DATOS DEL tALLER. 1. TABLA DE DATOS DE LAS 6 RONDAS. 2. OBSERVACIONES RELEVANTES. • A medida que se procesan lotes más pequeños en las diferentes etapas del proceso de producción‚ el material atrapado en el proceso WIP es menor. Como se puede ver en la Ronda 1 cuando los tamaño de los lotes para el tratamiento
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Lego Case Study Report Introduction The Lego Group was founded in 1932 by Ole Kirk Christiansen. For years of development‚ Lego has achieved the transition from a carpenter’s workshop to a global enterprise. Its Lego brick has been named the ‘toys of the century’ twice and greatly contributes to the company’s stable growth. Nevertheless‚ Lego struggled mightily in the early to mid-2000s. Sales dropped 30 percent in 2003 and 10 percent more in 2004‚ and the company was destroying about $337‚000
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Strategic Analysis of the 2004 LEGO Group Crisis Abstract LEGO Group is a worldwide‚ well-known toy manufacturing company. In 2004‚ the company was faced with a major financial crisis and a major decision to make. Do they try to save the business or not? Through strategic analysis of the company’s external and internal environments‚ many contributing factors became evident. External Analysis The external environment facing LEGO “consists of many external conditions and forces that have the potential
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ENVIRONMENTAL ANALYSIS MICRO - Michael Porter’s Five Forces Analysis 1) Threat of New Entrants: The toy industry is highly competitive. Further‚ the existence of established competitors combined with the need for huge capital investment‚ economies of scale and strong distribution network; keep the threat of new entrants into the traditional games industry is relatively low. 2) Threat of Substitutes: The highest pressure faced by Lego comes from substitutes. A substitute is anything which competes
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