Executive Summary LEGO all started in the workshop of Ole Christiansen‚ who was a carpenter from Billund‚ Denmark. He began making wooden toys in 1932 and by 1934 the company LEGO was formed. LEGO expanded to producing plastic toys in 1947. By 1949‚ the infamous interlocking plastic pieces were crafted. The business of LEGO was ecstatic up until the 21st century. However‚ with an extreme focus on the interlocking brick concept‚ the wave of the internet was soon to knock LEGO off their brick reliance
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Project 1: LEGO Codename: Childhood Gina‚ Ines‚ Raul‚ & Katja Agenda } } } } } } } } } Lego in a nutshell Evolution & devellopment Marketing Logistics Glob Communication Economics Organization Bussines law Challenges & future LEGO in a nutshell } Family owned company‚ founded by Ole Kirk Christiansen in 1932‚ Billund. } The name LEGO: “leg godt”‚ meaning “play well”. } The world’s largest toy manufacturers. Development 2000-2013 Income 20002013
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relationship with the Flextronics? Expectations: a. Saving cost by outsourcing to low-cost countries: Prior to outsourcing‚ LEGO owned and operated production plants mainly in relatively high labor-cost countries‚ such as the United States‚ Switzerland and the South Korea. The main reason for this is that LEGO built plants close to its main markets to save transportation cost. But LEGO finally realized that the reduced labor cost in some labor-intensive countries outweighed the reduced transportation cost
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Sullivan Individuel Case Study of Marketing Lego Friends 1. What is Lego Friends ? Lego Friends is a new type of Lego launched in order to invite girls to play with Legos. 2. When was it launched ? It was launched the 15th December of 2011 in France. 3. How is Lego Friends different form other Lego products in terms of its a. Segmentation and positioning. With that product‚ Lego is targeting girls who haven’t played with Lego yet. Indeed‚ they want to tap a new market because
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consumers by advertising and promotion is highlighted and elaborated‚ followed by the competitive frame of the local bakkwa market‚ BCH’s market operations and the consumer analysis. The key communication objective for the designed IMC program is A to change the public perception on the brand and its product offering thus helping BCH gain an increase in overall sales by 20%. The total budget for the IMC plan is divided into five portions with allocated percentages for the different costs. In Stage
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The Lego Movie At the beginning of Phil Lord and Christopher Miller’s 21 Jump Street‚ their 2012 cop comedy that was a repurposing the television show that ran from 1987-1991‚ Deputy Chief Hardy (Nick Offerman)‚ explains to two young cops (Channing Tatum and Jonah Hill) that they’re being assigned to a unit in which they’ll be impersonating high school students to investigate drug crimes. “We’re reviving a canceled undercover police program from the ’80s and revamping it for modern times‚” Hardy
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The Lego Group Proudly represented by –Aye Chan Myat Phyo Myat Thurein Lin Lin Thandar Htay 1 Introduction Agenda 2 Lego Toys 3 Lego Fashion 4 Lego Games Founder – Ole Kirk Christiansen(1891-1958) Main Country - Denmark Lego bricks Ole Kirk ‘s House The motto of the Lego Group “Det bedste er ikke for godt” (In Danish) “The best is the best” (In English) Godtfred Christiansen (1845-1928) Current CEO – Jorgen Vig Knudstorp (1968-present) Logos has changed many times… 1935 1940
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Answer 1. Companies outsource production of their products for the following reasons: Lack of technical expertise‚ or expert labor in certain operations; reduce manufacturing costs due to the availability of cheap labor; make less investments in expensive equipment‚ staff and IT systems; optimize resource utilization and free up management time from outsourced routine supporting activities to focus on its core competencies; and when domestic manufacturing capacity is reached. Outsourcing is a good
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various concepts applied by LEGO as a part of the IMC programme 8 (a) POSITIONING STRATEGY AND POSTIOING TACTICS 8 (b) BRAND NARRATIVES 9 (c) BRAND ENCOUNTERS 10 (d) BRAND COVERSATIONS 12 QUESTION 3. Critical evaluation of LEGO’s post 2004 IMC programme 13 CONCLUSION 16 REFERENCES…………………………………………………..............………..17 INTRODUCTION The LEGO company corporate brand was created in 1932 and for decades it has acted as a strong umbrella brand guiding LEGO through vase international
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SWOT Analysis LEGO GROUP Strenght: 1. LEGO Group in terms of sales is the world’s sixth-largest toy manufacturer[1]. 2. The Lego Group company today provides toys‚ experiences and teaching materials for children in more than 130 countries; 3. LEGO.com is the official website of the LEGO Group. The website is made on 16 languages; 4. The Lego group has built up the brand‚ it developed the larger Duplo series[2]. LEGO DUPLO - fun to the youngest; 5. Legoland theme
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