Becoming a Strategic Partner: The Role of Human Resources in Gaining Competitive Advantage Abstract Although managers cite human resources as a firm’s most important asset‚ many organizational decisions do not reflect this belief. This paper uses the VRIO (value‚ rareness‚ imitability‚ and organization) framework to examine the role that the Human Resource (HR) function plays in developing a sustainable competitive advantage. We discuss why some popularly cited sources of sustainable competitive advantage
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Initiating Play Activities Social Skills Group Activity: Initiating Play Developed by Deborah Abelman‚ Ph.D.‚ PTAN Project Staff Introduction: When we teach children the language to use in order to either invite other children into their play or to enter into other children’s play‚ we often make the assumption that by knowing the right words to say‚ children should be able to initiate play. But to successfully get others to play requires the abilities to share ideas‚ negotiate‚ compromise‚
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entering China or correctly understanding the Chinese culture in order to compete with local companies. Lego for instance has made extensive use of their USP which is so important to the company that their basic “plastic brick” product has remained unchanged with no need to adapt it to different markets‚ meaning other firms find it hard to compete against such a competitor. Following this‚ Lego were able to achieve an impressive 35% growth in Asia within six months in 2013‚ however this is largely
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Assess the various performance measurements and recommend which measure is the most important suitable for LEGO in controlling‚ planning and maintaining its competitive advantage. Performance measurement is a process for collecting and reporting information regarding the performance of an individual‚ group or organizations. There are various methods to measure the business performance‚ including financially and non-financially. The traditional financial measures include some ratios like average
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Business Review 22 (4): 411 - 431 Gallicano‚ T.(2011) Public Relations Journal 5 (3):1-21 Greening‚ D.W. and Turban‚ D.B. (2000) Business and Society 39: 254‐80 Greenpeace (2014) ‘Lego ends 50 year link with shell after one million people respond on save artic campaign’ [online] 9 October GreenpeaceVideo (2014) ‘Lego : Everything Is not awesome’[online] 8 July. Available from < http://www.youtube.com/watch?v=qhbliUq0_r4 > [19 October 2014] Grigore‚ G Kinoti (2011) International Journal of Business
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Reduced cost Marketing Opened new stores to meet strategy of becoming closer to company’s consumers Expanded number of stores‚ marketing and sales promotion measures Sustainability of competitive strategy: Analysis of their strategic capability Use VRIO for competitive strategy‚ not corporate strategy 2x2 used to define distinctive capabilities Assignment 3 ECCO’s strategic direction: Ansoff’s growth matrix
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CASE: I Playing to a new beat: marketing in the music industry Questions: 1. Discuss the micro and macro forces that are affecting the music industry. Answer : Factors affecting the music industry include the following: • Consumers have created a new value curve for the music industry • Online file sharing and downloading where copyright holders are bypassed has put the traditional business model of the music industry in doubt • Competition for consumers time‚ attention
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Bake Ovens for boys‚ and a new branch of Legos called “Lego Friends” for girls. Although these changes would seem a move in the right direction towards gender neutrality‚ there are still many flaws. For instance‚ Hasbro ’s Nerf Guns and Legos for girls are still pink and purple‚ stereotypical girl colors‚ and Mattel ’s Monster High Dolls still wear inappropriate clothing and high heeled shoes‚ reminiscent of classic images of femininity. While Hasbro‚ Lego A/S and Mattel have made an effort to produce
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Apple Inc Introduction Apple Inc is an American multinational organization located in 1 infinite loop‚ Cupertino‚ California 95014‚ in the middle of the Silicon Valley. It is focused on designing and developing the personal computers‚ other related software products‚ and the electronic products such as MP3 players and iPods. Apple Inc’s main products are iMac‚ iPod‚ iPhone‚ and its latest advanced product is iPad‚ which is on the verge of creating another revolution after iPhone. Apple Inc was
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Quality Expectation The target market‚ the mothers of the students in the University of Santo Tomas‚ has a very profound quality expectation for a tutorial service. This is due to the reason that a tutorial service is a factor that could uplift the academic performance of a student‚ thus generating higher grades or grades that will suffice as expected. Based from the focus group discussion with the target market‚ in terms of performance‚ the mothers wanted the tutorial service to be effective.
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