(Project2 Part2 Brand Equity Measurement) PRAXIS BUSINESS SCHOOl A report Submitted to Prof. Srinivas Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 03/08/09 BY Apoorva Jain Gunjan Dugar Hardik Mishra Manoj Mani Iyer PEPSI BRAND EQUITY PRAXIS BUSINESS SCHOOL 2|Page Executive Summary The objective of this project was to find out the brand equity of Pepsi . The parameters which enabled us to arrive at the brand equity were Brand Knowledge
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How to build brand equity Contents I. Introduction II. What is brand equity? • Definition: Brand equity • Sources of brand equity • Positive brand equity vs. negative brand equity III. Creating brand equity • Brand position • How to create brand equity? - Selecting brand elements - Integrating with marketing activities - Creating secondary brand associations IV. Summary and Conclusion V. References Introduction In modern society‚ brands
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GENESIS OF THE REPORT This project is about the comparison of EQUITY AND DEBT MARKET. This project also helps to understand which market is best the equity or the debt market by correlating the debt and equity. EQUITY MARKET The market in which shares are issued and traded‚ either through exchanges or over-the-counter markets. Also known as the stock market‚ it is one of the most vital areas of a market economy because it gives companies access to capital and investors a slice of ownership
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In his research Jay Macleod‚ compares two groups of teenage boys‚ the Hallway Hangers and the Brothers. Both groups of teenagers live in a low income neighborhood in Clarendon Heights‚ but they are complete opposites of each other. The Hallway Hangers‚ composed of eight teenagers spend most of their time in the late afternoon or early evening hanging out in doorway number 13 until very late at night. The Brothers are a group of seven teenagers that have no aspirations to just hang out and cause
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Owner’s Equity as a Source of Capital Sources of capital come in two forms: debt and equity. Obtaining permanent capital through equity is the capital supplied by the entity’s owners. It is the owner’s share in the financing of all the assets. Richard Scott‚ United States accounting professor wrote‚ “one of the most deep-seated‚ and incontrovertible concepts embraced by accounting theory today is that of owner’s equity.” Through analysis of the case‚ we found this to be true. There are different
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Return on Equity ((ROE) Return on equity(ROE) refers to he amount of net income returned as a percentage of shareholders equity. Return on equity measures a corporation’s profitability by revealing how much profit a company generates with the money shareholders have invested. ROE measures how much the shareholders earned for their investment in the company. The higher the ratio percentage‚ the more efficient management is in utilizing its equity base and the better return is to investors. The numbers
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Markets Harvard University Working Paper No. 04-26 Agency Costs of Overvalued Equity Michael C. Jensen Harvard Business School; The Monitor Company; Social Science Electronic Publishing (SSEP)‚ In. This paper can be downloaded without charge from the Social Science Research Network Electronic Paper Collection at: http://ssrn.com/abstract=480421 MICHAEL C. JENSEN April 2004 Agency Costs of Overvalued Equity Michael C. Jensen mjensen@hbs.edu Jesse Isidor Straus Professor‚ Emeritus
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[pic] BIRLA INSTITUTE OF TECHNOLOGY‚ (NOIDA CAMPUS) Report On The Indian Equity Brokerage Industry Submitted To: Mrs. K .L . MISHRA Project Mentor Submitted By: Nipun Sachdeva Submitted On: ACKNOWLEDGEMENT As any good work is incomplete without acknowledging the people who made it possible‚ this report is incomplete without thanking the people without whom this project wouldn’t have taken shape. This project is a result of continuous cooperation‚ effective guidance
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Brother Brown A nice accident by Dr. Lo was the beginning of my friendship with Dr. Bryan Brown‚ a professor of teacher education from Stanford University. For me‚ Dr. Brown was the reminder of years of deep bounds I had formed with my African American families in St. Louis‚ Missouri and Haifa‚ Israel. This deep bond inspired me to title this paper Brother Brown. In this paper‚ I briefly talk about his academic life‚ his research works and summarize some of his big ideas. In no way this paper claims
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In my version of the story‚ I had the older brother plan to kill his younger brother. The older brother was planning to kill his younger brother because he was a burden to him. The youngest brother never intervened with his older brother’s life or popularity‚ but it bothered the older brother. This led to the older brother to plan a murder for his brother. He hid a shovel in the forest and went out early every morning to dig a deep hole to put his brother in. In the town‚ there was property damage
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