Birmingham City Business School Undergraduate Coursework Front Sheet Module Title : International Marketing Module Code : MAR6027 Lecturer : Ms Cecilia Sim PT BCU BAIM Intake 6 Lee Wan Chen Lena BCU Student ID: 14141472 Company: Pet Lovers Centre http://petloverscentre.com/ Words count: 2‚449 (not including references and front sheet) Table of Contents 1. Executive Summary 2 2. Background 3 3. Business Environment (PESTLE) 4 4. SWOT Analysis 6 5. Marketing Strategy 9 6. Marketing
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Case Study The Leisure Products (LP) Company manufactures lawn and patio furniture. Most of its output is sold to do- it- yourself warehouse stores (e. g.‚ Lowes Home Improvement) and to retail hardware and department store chains (e. g.‚ True Value and JCPenney)‚ who then distribute the products under their respective brand names. LP is not involved in direct retail sales. Last year the firm had sales of $ 35 million. One of LPs divisions manufactures folding (aluminum and vinyl) chairs. Sales
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Historic Centres of Melaka and Penang Social and Cultural History I. Introduction Today if one were to look down from an aerial view over the cities of Melaka (used to be spelt as Malacca) and Penang on the west coast of peninsular Malaysia‚ one would be able to discern a colourful mosaic of artifacts and people‚ characteristic of the living cultures of both the historic cities. Melaka which is about 600 years old from its founding and Penang or “Pearl of the Orient” which is 215 years
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community-based childcare centres have been set up nationwide under an initiative by Ministry of Women‚ Family and Community Development. Collectively‚ these centres can take in 5‚200 children. The ministry‚ together with the Association of Registered Childcare Providers Malaysia‚ had trained 2‚300 women on basic childcare so that they could start their own home-based services. Sixteen of 25 ministries and at least 140 public and statutory bodies had also set up their own daycare centres. Since
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and have more leisure time. IS LESS WORK AND MORE LEISURE TIME REALLY A GOOD IDEA? Thanks to the non-stop development of technology‚ nowadays‚ there are plenty of timesaving devices in our homes. Nevertheless‚ people don’t seem to work less and have more relaxing time. Many say that we’re working too much and that we nowadays have much less leisure time than we did in the past. However‚ I personally don’t think that it would be better if we work less and have more leisure time. A
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Part A 1. The FCM Singapore Pte Ltd (Flight Centre Travel Group Singapore) is a corporate travel agency belonging to the worldwide famous travel group FCM Travel Solutions that was introduced in the year 2005 (FCM Travel Solutions‚ 2017). The FCM’s decision to enter the Singaporean strategic market was because of its strong economy and infrastructure serving as a gateway to other markets in Asia. FCM’s operations are mainly based on the end-to-end travel and expense management solutions delivered
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Sport‚ Leisure and Recreation Management SFH 1018 Nikki Dawson 1259271013 Theodor Octavian Oanta 13.02.2013 Travel & Tourism Management This essay will discuss factors that have contributed to the development of Extreme Sports in the UK‚ problems and issues that have affected the current demand and projections on future growth or decline Nowadays‚ the world is in a continuous change and people tend to become more and more stressed due to all the activities they do‚ struggling
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SYSTEM OF PARTICLES AND ROTATIONAL MOTION CENTRE OF MASS AND ROTATIONAL MOTION INTRODUCTION- For describing the motion of rigid bodies‚ we shall introduce the key concept of ‘centre of mass’. This concept enables us to understand how we can apply justifiably the Newton’s laws of motion‚ in essentially the same form to objects of large size including even the astronomical objects like the planets and the stars. KINDS OF MOTION OF A RIGID BODY- A rigid body may have three kinds of motion- (1) Pure
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Chapter 7 Money is anything which people are willing to accept in exchange for goods and services. Barter involved exchanging or swapping goods or services which people already have for something else they need. For example a pig in exchange for a pair of shoes. This system was very complicated. Not only did you need to find someone who had what you needed‚ but he/she had to be willing to accept whatever you had to offer. To overcome this problem money was introduced. For example how many
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PESTEL‚ Porters Five force Model & SWOT - Ceylon Cold Stores Content 1. Introduction 2. SWOT Analysis 1. Strength 2. Opportunities 3. Weaknesses 4. Threats 3. PESTEL Analysis 1. Political & Legal 2. Technological 3. Economical 4. Social & Environmental 4. Porters 5 Forces 1. The power of Buyers 2. The power of Suppliers 3. Competitive Rivalry 4. The threat
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