Vol 30‚ No‚ 6 Ha‚ H.H.; Hyun‚ J.S.; Pae‚ J.H Hughes‚ G.; Fill‚ C. (2007)‚ The official CIM coursebook: Marketing Communications‚ Oxford‚ Butterworth-Heinemann Huff‚ L.C.; Alden‚ D.L Kostolny‚ I. (2008)‚ Zlava zadarmo (Discount for free)‚ Trend (Slovakia)‚ 6th of March 2008‚ p.40 Leone‚ R.P.; Srinivasan‚ S.S Lucas‚ A. (1995)‚ In-store trade promotions – profit or loss?‚ Journal of consumer marketing‚ Vol. 13‚ No. 2 Munger‚ J.L Ndubisi‚ N.O.; Moi‚ Ch.T. (2005)‚ Customers Behaviourial Responses to
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The retail pharmacy industry in Slovakia faced huge competition‚ owing to the presence of a large number of pharmacies [2005 pharmacies‚ as of 2011‚ or roughly one pharmacy for every 2683 inhabitants]. Stiff guidelines and directives issued by the Ministry of Health‚ wherein it was required that every pharmacy have a “responsible pharmacist”‚ and only one pharmacy be operated per license‚ led to the rampant mushrooming of the retail pharmacy outlets throughout Slovakia. Under such stiff competition
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Session #1 – International Business - Review Part 1: Main topics covered and their explanation - 1) Foreign Direct Investment – a) What is Foreign Direct Investment (FDI)? FDI is “investment for control” in a foreign country – foreign investment where control is acquire‚ vs. Portfolio Investment which includes purchasing securities or bonds of a firm without exercising control over the firm. Most Intl’ units (MFI‚ UNCTAD) classify an FDI if the foreign investor holds at least 10% of the
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Vienna Austria Introduction to the city Vienna is located in the Northeast corner of Österreich‚ or Austria. Austria is landlocked and bordered by eight countries: Germany‚ the Czech Republic‚ Slovakia‚ Hungary‚ Slovenia‚ Italy‚ Switzerland‚ and Liechtenstein. Austria has nine states with Vienna being one of them. Of Austria’s 8.3 million people‚ 1.7 million of them live in Vienna. It is the country’s largest city and capital. Because the city lies on the Danube River‚ it is a major shipping
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th nd Joint International IGIP-SEFI Annual Conference 2010‚ 19 - 22 September 2010‚ Trnava‚ Slovakia IMPORTANCE OF COMPUTER LITERACY FOR E-LEARNING EDUCATION 1 1 Ondrej Kvasnica ‚ Roman Hrmo 1 Institute of Engineering Pedagogy and Humanities‚ Faculty of Materials Science and Technology‚ Slovak University of Technology‚ Paulínska 16‚ 91724 Trnava‚ Slovakia 1 ondrej.kvasnica@stuba.sk‚ roman.hrmo@stuba.sk Topic: Information and Communication Technologies in Engineering
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ZARA (Study case) Vladimíra Olívia Gáborová Vlada.gaborova@gmail.com ISL 356 Phd. Emre Demirci Study case 11.4.2014 Manufacturing and clothing business has a long tradition and it is well established. People always feel need to protect themselves against the wind‚ cold‚ sun etc…. In the past there was not a high demand for clothes‚ since it was much as a cottage industry. Everything starts to change by industrial revolution‚ when development in technology opened
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The Czech Republic is an often overlooked nation that shares a border with Germany to the west‚ Poland to the northeast‚ Slovakia to the east‚ and Austria to the south. The history of the Czech Republic has been marred by repression and internal strife since the formation of the nation. What is now known as the Czech Republic was once known as the communist Czechoslovakia. When the communist regime fell out of power in 1989‚ the socioeconomic reforms that occurred thereafter caused a disproportionate
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and WLAN. In addition‚ it offers solutions for manufacturing‚ IT and telecom‚ services‚ media‚ leisure‚ finance‚ professional services and consultancy‚ public sector‚ utilities‚ healthcare‚ and education‚ as well as travel‚ transport‚ and distribution industries. Telefonica O2 is a part of Telefonica Europe plc‚ a business division of Telefonica S.A. that uses O2 as its commercial brand in the UK‚ Slovakia‚ Ireland‚ Czech Republic and Germany. The company is headquartered in Slough‚ the United Kingdom
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Pre-1933: Locarno Conference 1925 ∙ Italy hoped it would guarantee Austria as its frontier but it did not Comintern ∙ Communists International aimed to create the vision Marx had had of an international communist power ruling the world ∙ Headed by Stalin 1933: Rise of Hitler‚ wanted to: destroy the Versailles settlement build up the army recover lost territory Lebensraum (living space for the German people) Hitler withdrew Germany from World Disarmament
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no fewer than seven countries: Slovakia‚ Ukraine‚ Romania‚ Serbia‚ Croatia‚ Slovenia and Austria. The country is mostly flat‚ with low mountains in the north. The most important sectors of Hungary’s economy in 2012 were industry (26.8%)‚ wholesale and retail trade‚ transport‚ accommodation and food services (17.6 %) and public administration‚ defence‚ education‚ human health and social work activities (17.3 %). Hungary’s main export partners are Germany‚ Slovakia and Romania while its main import
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