Unit 2 Assignment: Marketing Mix Finagle a Bagel Maria Mella MT219 Marketing Professor Nora King April 5‚ 2010 “Finagle a Bagel” Maria Mella 1. Describe Finagle A Bagel ’s marketing mix. Marketing Mix is four activities- products‚ pricing‚ distribution and promotion - that a firm can control to meet the needs of customers within target market. Finagle a Bagel uses all four marketing mix variables. The product‚ pricing‚ and distribution are the variables that firm’s marketing department
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Business at Finagle a Bagel Finagle a Bagel is a bagel manufacturer‚ bakery and retail cafe. The company was founded in June of ’82‚ selling cheesecakes. It was founded at Quincy Market‚ or Faneuil Hall Marketplace‚ which is a tourist attraction in Boston. And it was founded by an individual named Larry Smith‚ his brother and some other assorted family members. We have 17 retail stores in the city of Boston and the surrounding suburbs and a wholesale business that delivers bagels to area caterers
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article of “Bruegger’s Bagel Bakery”. Bruegger’s Bagel Bakery Bruegger’s Bagel Bakery makes and sells a variety of bagels‚ including plain‚ onion‚ poppy seed‚ and cinnamon raisins‚ as well as assorted flavours of cream cheese. Bagels are the major source of revenue for the company. The bagel business is a 3 billion dollar industry. Bagels are very popular with consumers. Not only are the relatively low in fat‚ they are filling‚ and they taste good! Investors like the bagel industry because it
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Homework #1 Process Analysis and Capacity Management BUAD311- Operations Management Fall 2013 Due 8:00 am on September 16 Homework 1 has a maximum of 50 points. There are 4 questions. Students can discuss homework questions with each other‚ with TAs‚ or with the instructor‚ provided that the actual work is done individually. Homework assignments are accepted only via Blackboard Turnitin‚ and I expect most students to use Word. Once your work is complete‚ upload your file(s) and click on “Submit”
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100 - 53.125 = 46.87 3.5) Bagel Store: Given :- Demand of 180 Bagels a day. 30 grilled veggie‚110 veggie only‚ and 40 cream cheese. 10 hours of work per day. Each person in each resource. Ans:- | Activity time per bagel | No.of persons assigned | Capacity per hour | Grilled veggie workload/hour | Veggie workload/hour | Cream cheese workload/hour | Utilization | cut | 3 | 1 | 20 | 3 | 11 | 4 | 18/20 = 90% | Grilled on Bagel | 10 | 1 | 6 | 3 | 0 | 0 | 3/6
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much on breakfast‚ mostly because I don’t get up in time to eat anything. Today though‚ I had a bagel with cream cheese. There’s not a lot of information on where the cream cheese is made or where the ingredients come from. Its Wal-Mart brand‚ so I’m guessing they outsource to some local company. The bagels are from Lender’s‚ and there is some information on them. The wheat that is used in the bagel is from the Western prairies of the United States and the water is found locally at the plant (Lender’s
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Bagels & Bagels Marketing Plan Sergio Andres Ochoa Castañeda Camilia Andrea Pinzon Gomez Camila Andrea Pinzon Herdia Angie Carolina Ramirez Vergara Juan Sebastian Vagas Marketing plan Bagels & Bagels Universidad de la Sabana Escuela Internacional de Ciencias Económicas y Administrativas Administración de Empresas Mercadeo Chía‚ Cundinamarca 2013 CONTENTS BACKGROUND 1.1. Product 1.2. History‚ mission‚ vision‚ values 1.1 Environmental analysis 1.1.1 Cultural 1
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1) Fingle A bagel is collecting data from internal as well as external sources. The internal source is the point of sale system which tells the managers the total amount the company needs to collect in order to have break even or make profit. The point of sale system also helps in the daily accounting where the managers match sales reported with bank deposits and any error can be detected easily. External data collection source is the Fingle A bagel’s loyalty card. The card is an excellent way for
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“Finagle A Bagel” Term MT219-13 Finagle A Bagel’s marketing mix is very new and exciting. They are out of Boston. They have a great marketing manager‚ who does all of her own marketing‚ and has made the company grow phenomenally‚ and is a great asset to them. For their marketing mix‚ she has gone out into the public and basically‚ thrown Finagle A Bagel out at the perspective customers. They sample there food along with coupons and very creatively got the public to try it‚ like
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Describe Finagle A Bagel ’s marketing mix. Finagle A Bagel uses all the variables of the marketing mix which include product‚ price‚ distribution and promotion to support their company that makes between 20 and 25 million dollars a year. Promotion. The promotion element of the marketing mix is creatively organized to make customers aware of new items Finagle A Bagel might decide to put on their menu. One way in which they have promoted their sandwiches in the past is by running directly
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