1.Introduction : In this assignment‚ we are chosen to be the Product Manager of Lenovo Group Ltd to develop a brand new product in the notebook category. We are going to develop a New ThinkPad that have waterproof IPX7 standard . 2. Category Attractiveness Category factors provide information about underlying structural factors affecting the category 1.The threat of new entrants(low) The reducing profit margins and aggressive pricing‚ there is a high barrier to entry for new player. Also‚ these
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Lenovo buys German vendor Medion to boost Europe sales Lenovo has been trying to establish itself as a leading player in developed markets such as Europe Chinese PC maker Lenovo has agreed to buy German electronics retailer Medion in a bid to boost its market share in Europe. Lenovo will pay $331m (£203m) for a 37% stake in the company. Lenovo‚ the world’s fourth-largest computer maker said it plans to acquire as much as an 80% stake in the company. It also said it hoped that the deal
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Marketing Phase I 3 Cs of Marketing for Situation Analysis: • Customer : The Indian hair oil market comprises over 50 % (approximately ₹6664 crores) of the hair care market (approximately ₹13000 crores). In addition to ‘champi’ being a part of the Indian culture since time immemorial‚ the recent rise in hair damage due to lifestyle‚ environmental changes and styling and hair colouring has led to increased consciousness among urban population. This has led to a healthy double digit growth in this
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Dissertation Effect of mergers and acquisitions on performance of firms- case study of Lenovo and IBM PC Introduction Background of the Study As pointed out by Agrawal‚ Jaffe and Mandelker (1992)‚ decisions on mergers and acquisitions are highly critical in the success of companies‚ as well as their managers. Numerous corporations always find that one of the best means of getting ahead is expanding the ownership boundaries via the mergers‚ as well as acquisitions
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RY Development of a Customer ExperienceBased Brand Strategy for the Lenovo Group to Explore the UK Market by Yuanyuan Yin‚ Ray Holland‚ Shengfeng Qin and Weicheng Wu and brand development analysis. The customer analysis data have been collected through questionnaire‚ interview‚ and observational surveys. The authors adopt Cope and Schmitt’s theoretical framework of customer behavior analysis and brand development process analysis as an underlying structure. The authors conceptualize a framework based
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Book review of “Farewell My Concubine” I used to enjoy the movie “Farewell My Concubine”‚ each time I enjoy it‚ there comes a different feel to me. I’m really touched and shocked by the performance of Leslie Cheung in the film‚ Then I decided to read the original that is written by Lilian Lee to known more about this era and more about human nature. The story happened in the historical backdrop of a country in upheaval. Usually‚ such tough time can bring us more unusual stories. First‚ I want
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1 Background to Acer Acer is a global force in the IT market. The company’s goal (September 2009) is to become the world’s number one netbook vendor. Acer was founded by Stan Shih and his wife‚ with a group of fi ve others‚ as Multitech in 1976. The company was renamed Acer in 1987. It began with eleven employees and US$25‚000 in capital. Initially‚ it was primarily a distributor of electronic parts and a consultant in the use of microprocessor technologies‚ but over time it began to develop
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Business Analysis of Dell Inc. A Strategic Management Case Sailesh R. Pant Strategic Management Class ctober 11‚ 2012 Business Analysis of Dell Inc. A Strategic Management Case Dell Inc. has been renowned for its name in desktop computer sales and its direct model of dealing with customers and suppliers to eradicate interference of intermediaries. The concept of direct model has provided Dell Inc. with competitive advantage in achieving cost leadership and visibility of customer demand
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Case Analysis of Haier A little background: Haier‚ a Chinese enterprise founded in 1984. After thirty years research and development‚ it has become a successful case that leads Chinese enterprises to the whole world. Qingdao Electrical Appliance Factory which is the predecessor of Haier‚ it was a Chinese government collectively-owned enterprise‚ since Zhang Ruimin took over it‚ he found the shareholder agreement of Qingdao Electrical Appliance Factory‚ then defined Haier a private enterprise and
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Answers Professional Level – Essentials Module‚ Paper P3 Business Analysis June 2008 Answers Tutorial note: These model answers are considerably longer and more detailed than would be expected from any candidate in the examination. They should be used as a guide to the form‚ style and technical standard (but not in length) of answer that candidates should aim to achieve. However‚ these answers may not include all valid points mentioned by a candidate – credit will be given to candidates
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