Report on Marketing Techniques of Apple and Lenovo INTRODUCTION Apple was founded by Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne on April 1‚ 1976‚ to develop and sell personal computers. It was incorporated as Apple Computer‚ Inc. on January 3‚ 1977‚ and was renamed as Apple Inc. on January 9‚ 2007‚ to reflect its shifted focus towards consumer electronics. Apple Inc. is American multinational corporation headquartered in Cupertino‚ California‚ that designs‚ develops‚ and sells consumer electronics
Premium Computer Personal computer Apple Inc.
Module Title: Principles of Marketing Student name: Ho Sze Ki Individual Assignment Product: Saint Honore Cake Shop Limited produces ``Double Yolk White Lotus Seed Paste Moon cakes’’ target the gift giving market as their main market. As it is a tradional food‚ the buyer choose to buy Double Yolk White Lotus Seed Paste Moon cakes for the old generation people. Saint Honore use the aluminium box to pack the moon cake can help damp proof and lightweight. Another mooncake’s factories
Premium Hong Kong
2012 [4P’S & 5C’S MARKETING ANALYSIS ON FACEBOOK] This report is to research on the 4P’s and 5C’s of Facebook. With analysis and research done on Facebook‚ we come out with a prediction on Facebook whether Facebook will continue to grow or otherwise. Contents Executive Summary....................................................................................................................................... 4 Introduction ...............................................................
Premium Facebook Marketing Social network service
other vehicles several years later. There are many varieties of models such as B-Class (Sports Tourer)‚ C-Class (Saloon)‚ CL-Class (Coupe)‚ CLS-Class (Coupe)‚ E-Class (Saloon‚ Coupe)‚ GL-Class (Off-Roader)‚ M-Class (Off-Roader)‚ R-Class (SUV Tourer)‚ S-Class (Saloon)‚ SL-Class (Roadster)‚ and SLK-Class (Roadster). Quality Since its inception‚ Mercedes-Benz had maintained a reputation for its quality and durability. When we make a decision to purchase a car‚ Mercedes-Benz is always a decision in
Premium Mercedes-Benz Karl Benz
Business School The study of FDI strategy for Lenovo Group Module Title: International finance and investment Module NO: 56357 Level: 7 Module Leader: Dr. Peijie Wang Student ID: 200900219 Text Word count: 2600 Submission Date: 05/04/2011 Introduction The Lenovo Group Lenovo Group is committed for superior personal computer creating‚ the company based on the business model which is oriented for innovation‚ high efficiency and the customer satisfaction‚ besides the company is also
Premium Personal computer International trade International economics
On October 3‚ 2001 the Japanese consumer electronic company Sony corporation and Swedish telecommunications company Ericsson was established a joint venture called “Sony Ericsson” to make mobile phones. Both companies have stopped making their own mobile phones and combine Sony’s consumer electronics expertise with Ericsson’s technological leadership in the communications sector. In order to market their products‚ Sony Ericsson used the marketing mix strategies which is consist of the “four Ps” such
Premium Marketing
TABLE OF CONTENT No Title Pages 1.0 BACKGROUND OF THE ORGANIZATION 2 2.0 THE PRODUCT OF SUSHI ZANMAI 3-5 3.0 THE PRICING STRATEGY THAT USED BY SUSHI ZANMAI 6-7 4.0 PLACE OF SUSHI ZANMAI 8-9 5.0 PROMOTION OF SUSHI ZANMAI 10-12 6.0 IMPROVEMENTS IN 4P’STRATEGIES OF SUSHI ZANMAI 13 7.0 CONCLUSION 14 8.0 REFERENCES INTRODUCTION 1.0 BACKGROUND OF THE ORGANIZATIONS: Backed by more than 20 years of experience in Japan‚ Sushi Zanmai possesses extensive
Premium Sushi Japanese cuisine Marketing
The background of Lenovo Lenovo is a Chinese company which is the fourth largest PC vendor in the world. The production innovation‚ highly-efficient global supply chain are advantages of Lenovo’s business. Furthermore‚ the international joined ventures strategy bring more benefits to grow Leonovo’s commercial and develop PC marketing. The international joint venture with NEC Corporation NEC Corporation is one of the partners of Lenovo and they created an international joint venture between two
Premium Joint venture Supply chain Semiconductor sales leaders by year
Lenovo Group Limited is a Chinese multinational computer technology corporation which was founded by eleven scientists in 1984.It develops and manufactures desktops and notebook personal computers‚ workstations‚ servers‚ storage drives‚ IT management software‚ and related services. Since 1996‚ Lenovo occupied 1th of Chinese market sales ‚ and develop rapidly in recent years ‚took 4th place of world`s computer sales. • On November 1‚ 1984‚ Lenovo was established for RMB200‚000 by eleven persons
Premium Computer Personal computer Lenovo
Variety Variety is the spice of the Barbie Doll Marketing Success. First introduced to the US market in 1959‚ Barbie has grown into a global cultural phenomena. From just one female doll‚ the Barbie family has grown and includes over 38 friends and relatives. There are now dolls that represent multiple ethnicities‚ males‚ different age groups‚ different abilities‚ different lifestyles‚ etc. All totaled‚ there are now over one hundred and fifty different dolls under the Barbie brand. Quality
Premium Barbie Fashion doll Ruth Handler