NORGES HANDELSHØYSKOLE Bergen‚ 25 May 2009 Analysis of Samsung Notebook Strategy Case study for Samsung Notebook Rui Xu Veileder: Svein Ulset Msc in International Business NORGES HANDELSHØYSKOLE This thesis was written as a part of the Master of Science in Economics and Business Administration program - Major in International Business. Neither the institution‚ nor the advisor is responsible for the theories and methods used‚ or the results and conclusions drawn‚ through the
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COMPANY BACKGROUND Cherry Mobile is a Filipino mobile phone and electronics company founded by Maynard Ngu in 2008. Operated by Cosmic Technologies Incorporated‚ the company buys mobile phones manufactured in China and India‚ and markets them under the Cherry Mobile brand. Latest releases of Cherry Mobile handsets enable Wi-Fi integration; touch screen features and operates in Android operating systems. Apart from being the first legal mobile phone company to introduce phones with dual and
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PC market generated total revenues of $183.5 billion in 2007‚ representing a compound annual growth rate (CAGR) of 7.6% for the period spanning 2003-2007 (Datamonitor‚ Global PC’s 2008). The leading brands in the market are Dell‚ Hewlett-Packard‚ Lenovo‚ Sony‚ Apple and Acer. All these brands deal with hardware and software support whereas Hewlett-Packard offers a complete product portfolio spanning across personal computing‚ imaging and printing related products and services‚ and technology solutions
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century- bodes well for its future expansion into these markets. Already‚ it counts several major telecommunication operators‚ original equipment manufacturers and enterprises within its clientele. These include China Telecom‚ Maxis Communications‚ the Lenovo Group‚ BenQ‚ Panasonic‚ Joyo.com‚ Intel China and many others. Core business of Green Packet BHD Green Packet presents a compelling business case to the entire wireless value chain - device manufacturers‚ telecommunications companies (Telcos)
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from 7.4% in 2013 to 6.5% in 2014. Lenovo‚ who occupied the number 3 position in the second quarter of 2014‚ digressed to the 4th position with only 3 million units with a 5.7% 3Q14 market share. Finally‚ RCA achieved its number five position by shipping 2.6 million units and also bumping their market shares up to 4.9%. We could therefore state that the tablet industry is a oligopoly with Apple occupying the leading position‚ challenged by Samsung and ASUS‚ Lenovo and RCA as main followers in this
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Dell SWOT Analysis Strength: one of the best known brands in the world first PC maker to offer next-day‚ on site product service direct to customer business model‚ without distribution retailers uses the latest technology low operating cost because of cutting out retailers and supplies directly to customers each system is built to order to meet each customer’s demands and specifications not a manufacture‚ parts are made by suppliers‚ Dell assembles with relatively cheap
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better on projects would be that we have to get more creative‚ adaptive‚ and agile in launching new products. “ [1] “The PC industry was changing‚ and AtekPC was engaged in dealing with dramatic pressure from larger competitors such as HP‚ Dell‚ and Lenovo. To compete in a changing industry in which consolidation was occurring‚ AtekPC had implemented a corporate Planning Office. Recognizing the role that IT would likely play in enabling AtekPC to respond to the industry pressures‚ the senior vice-president
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Distribution models of few mobile phone companies: Apple Apple has sold the iPhone through Indian telecom providers‚ who bundle the phones with data services. As Indian telecom companies don’t subsidize the cost of iPhones‚ as in the U.S.‚ these sales have been limited. Recently tied up the local operations of Ingram Micro Inc and Redington (India) Ltd.‚ a local distributor with 12‚000 smaller partners across the country Samsung The Distribution of Samsung mobile phones is divided by zones
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Case Analysis: Apple Inc.‚ 2012 IBM introduced the personal computer into the mainstream in the 1980’s‚ after Apple pioneered the first usable “personal ” computing devices. By the early 1990’s‚ lower price and expanding capabilities drove the growth of “Wintel” (the windows OS combined with an Intel processor). The revenue growth continued through the early 2000’s then lowed over the next decades. The personal computer (PC) industry is in high dynamics‚ with new products emerging and old technology
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Executive Summary The Project entitled “A Study on customer perception and effectiveness of student’s scheme on sale of laptop in Bangalore” with reference to HCL Infosystems was conducted in partial fulfillment of the Post Graduate Diploma in Management. The Study was undertaken with the objective of: Analyzing the customer perception regarding HCL Laptops and finding out the effectiveness of students scheme on sale of Laptops. The study has also taken into consideration the key demand
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