"Lenovo building a global brand" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 7 of 50 - About 500 Essays
  • Powerful Essays

    drinks under the Coke brand name. The most common of these is Diet Coke‚ with others including Caffeine-Free Coca-Cola‚ Diet Coke Caffeine-Free‚ Coca-Cola Cherry‚ Coca-Cola Zero‚ Coca-Cola Vanilla‚ and special editions with lemon‚ lime or coffee. Brand building strategy -: Brand development strategy of Coca Cola has been far reaching and has managed to remain in the limelight ever since it became a favorite with the non alcoholic drinkers. It has been noticed that brand loyalty is an important

    Premium Coca-Cola

    • 3076 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Global Brands vs Local

    • 1181 Words
    • 5 Pages

    Global Brands vs. Local Brands” A big issue facing the international marketing world today is whether global branding is better then local branding. Consumers all over the world have many different opinions on whether they like purchasing products from big corporate‚ multicultural companies or the local mom and pop shops that they have grown to know‚ and became comfortable with. The pros and cons of both global and local branding vary from good and bad. In my opinion local branding are still

    Premium Brand Brand management Branding

    • 1181 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    LENOVO CASE ANALYSIS

    • 1909 Words
    • 6 Pages

    LENOVO CASE ANALYSIS Facts Surrounding the Case Competing at a global scale requires profound brand equity. Lenovo is a well-known brand in China (as Legend) but it cannot become a global technology giant like Dell or Hewlett-Packard‚ by merely acquiring the Personal Systems Division of IBM‚ whose products are popular across the world. Normally‚ the key challenge in establishing global brands lies in devising the manner in which a company can position its brands in customers’ mindsets‚ while

    Premium Brand Branding

    • 1909 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Swot of Lenovo

    • 269 Words
    • 2 Pages

    international Lenovo. However‚ the performance of Lenovo in America and Europe is very unstable‚ according to the recent 3 quarters of Lenovo financial report. 2. The 15.4 inches product line is relatively thin Lenovo put 14.1 inches products as main models‚ and there are some defects in layout of other products. Especially the 15.4 inches products‚ this product line is relatively thin. Opportunities 1. The new rural strategy With the deepening of the rural informatization‚ Lenovo has issued

    Premium Marketing Competition

    • 269 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Global Luxury Brands’ Strategies to Fight Recession Global luxury brands’ strategies to Fight recession Choi Soon-hwa Luxury brands are actively responding to the latest economic downturn‚ said to be the worst since the Great Depression‚ racking their brains to escape the grips of the falling luxury goods market. Indeed‚ the hit to sales has been particularly bad as industrialized nations‚ traditionally the main luxury good markets‚ have suffered greatly. With luxury goods consumers having

    Premium Economics Investment Unemployment

    • 1779 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    Swot Analysis of Lenovo

    • 552 Words
    • 3 Pages

    Strengths: * Its brand name is renowned in China and become more familiar worldwide. E.g. it is the top vendor in Asia-Pacific region‚ and it’s the top ten best managed PC vendors in 2000. * There are regional bases and support centres to provide sale support all over the world e.g. New York‚ Paris‚ Beijing. * It enjoys the leading position in China‚ which being oligopoly in the market (with a share of 34%). * It has higher growth rate than other companies (36%‚ compared to market

    Premium Brand management Personal computer Brand

    • 552 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Lenovo Case Study

    • 8608 Words
    • 35 Pages

    NUS Cerebration 2011 – Round II Submission Lenovo - For Those Who Do INDIAN INSTITUTE OF MANAGEMENT‚ INDORE PGP-II Term-5 AY-11-12 Date of Submission: 20th September 2011 Submitted by: Team: Three4All Jaipal Charan| p10jaipalc@iimidr.ac.in | +918085722442 Rahil Maniyar | p10rahilm@iimidr.ac.in | +917879278890 Sandeep Kumar | p10sandeepk@iimidr.ac.in | +919752830949 Contents Executive Summary 2 Situation analysis 4 Industry 5 Competitor Analysis 5 Market Developments

    Premium Marketing Brand Social media

    • 8608 Words
    • 35 Pages
    Good Essays
  • Good Essays

    in this process‚ beginning with building a strong brand. This information explains clearly the important steps to build solid‚ strong‚ long term brand name‚ character and symbol. Next is the Brand Positioning stage‚ it gives instructions on how to position the brand in various situations. In looking at CBBE model‚ which is the most important part of strategic brand management‚ detailed direction is given to build brand equity where the emphasis on choosing brand elements‚ design marketing‚ customer

    Premium Brand Brand management Brand equity

    • 388 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Lenovo Swot Analysis

    • 492 Words
    • 2 Pages

    SWOT Lenovo As Lenovo is for a very large part a PC manufacturer (PC’s is the only segment)‚ this SWOT analysis covers the whole company. Lenovo’s objective is to protect its current strong position in their home base China and keep their large customer installed base. From a growth perspective the targets are emerging markets and expansion of the retail consumer business as well as differentiation to new products. In order to reach its objective in their home market‚ Lenovo should leverage their

    Premium Marketing Mobile phone Strategic management

    • 492 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Lenovo Strategic Plan

    • 1531 Words
    • 7 Pages

    theory to analyze and study the inner and outer surroundings of Lenovo group. Company background Lenovo Group was established in 1984 in the Chinese Beijing‚ the company mainly produces desktop computer‚ notebook computer‚ server‚ printer‚ palmtop computer‚ motherboards‚ mobile phone and other electronic products. Is a leading global PC business‚ the original Lenovo and IBM’s personal computer division and combination. Lenovo reelected since 1997 China’s domestic market sales of the first‚

    Premium Management Psychology Sociology

    • 1531 Words
    • 7 Pages
    Powerful Essays
Page 1 4 5 6 7 8 9 10 11 50