your corporate brand or brand of any product / service that your organization offers. What is the promise of the above brand ? Also identify the brand elements and their role in building brand equity. Answer : THE BRAND : A brand is a name‚ term ‚ sign‚ symbol‚ design‚ or some combination of these elements intended identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors. The different component of brand - Brand name‚ logos‚ symbols
Premium Brand Brand management
demographic characteristics Increase in turnover through price increases Major intensive distribution Strategic role of shelf space The products offer high profit margins for retailers (25-36%)An important factor in choosing the retail trader is the brand awareness and the total individual offer. Six main competitors Indirect competitors such as chocolate are taken into account for the share on the shef. • 5. Competitors Adams 9% Cadbury/ Nielson 14% 9% 15% Rowntree 6% Nabisco/ Hersey 22% Wrigleys
Premium Sales Retailing
Brand Personality The aim for the brand personality of our product is to come across as a more luxurious option in comparison with other share bags; we believe this could give our product an edge on the competition. We believe a more luxurious and classy brand personality will appeal more to our target market. Our target market for this product is women from the ages of 28-40; we are particularly aiming at middle class women who are of a professional stature who have a more luxurious approach to
Premium Fair trade Chocolate Brand
marketing communications paradigm whereby a high degree of control is present. Therefore‚ managers must learn to shape consumer discussions in a manner that is consistent with the organization’s mission and performance goals. Methods by which this can be accomplished are delineated herein. They include providing consumers with networking platforms‚ and using blogs‚ social media tools‚ and promotional tools to engage customers. # 2009 Kelley School of Business‚ Indiana University. All rights reserved
Premium Marketing Social media Mass media
experiences and hands-on knowledge in luxury retailing‚ merchandising‚ buying and designing .With these skill-set‚ I am well qualified to increase the revenue and improve the brand image through thorough organizing and planning in all parts of retailing from designs through point of sale . As we say in New York "if you can make money for me‚ you are hired". Also please Google my name for images and videos. WORK EXPERIENCE Pierre Garroudi Gallery April 2003 – July 2012:
Premium London New York City Haute couture
loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications
Premium Marketing Service Service system
of Company Gap‚ Inc. is an apparel retailer consisting of five brands: Gap‚ Banana Republic‚ Old Navy‚ Piperlime and Athleta. The Gap was founded in the early 1970’s for a period sold Levi Strauss & Co. blue jeans. Gap entered the international markets in the late 1980’s and reached the peak of its success in the 1990’s. Gap was the largest pure apparel company in the world‚ with a growing international empire and significant brand recognition for each of its companies. However Gap’s period of
Premium Marketing
- The sales force from competitors offers retail discounts and promotional discounts to retailers‚ distributors and wholesalers creating a competitive advantage that Spectrum may add as value to its new sales force. - A restructured sales force can focus on the sales growth with greater benefits for the company - Room for greater retail presence by offering product discounts and stealing market share from competition if the sales costs are better managed. Threats - That the new sales force
Premium Marketing Strategic management Retailing
BRAND PORTFOLIO MANAGEMENT AND THE ROLE OF BRAND ACQUISITIONS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Interdepartmental Program in Business Administration (Marketing) by Yana Kuzmina B.S.‚ Moscow State Technical University (Russia)‚ 2001 M.B.A.‚ Southeast Missouri State University‚ 2004 August‚ 2009 ACKNOWLEDGEMENTS
Premium Brand Brand management Branding
BRAND FINANCE Executive summary NATION BRANDS ® THE ANNUAL REPORT ON NATION BRANDS | DECEMBER 2014 Referendum Relief‚ Sporting Spectacles & Costly Conflict 2 | BRAND FINANCE® NATION BRANDS | DECEMBER 2014 Introduction Foreword David Haigh‚ CEO Brand Finance plc ‘ The states of the 21st century are participants in a global marketplace‚ with intense competition for tourists‚ students‚ the best workers and investment. The results of this year’s Brand Finance Nation Brands report show the advantages
Premium Brand Brand management