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    International Business Strategies By Rahul Gairola Subject : Appraisal of a MNE’s recent market entry (2007-2010) ( 1. Firm Motivations for internationalization 2. Entry Strategy 3. Corporate Strategy) Question: Acting as a market analyst for the US Investment bank Merrill Lynch‚ you have been allocated the responsibility to produce an appraisal report relating to a client’s (MNE) recent market entry Executive Summary In the appraisal I will discuss my findings on HTC’s entry into the

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    The report of Lenovo ’s marketing strategy Author:Zhaofei(20095137) Niuyue (20095132)  Grade and class: 2009-7 Time:10th‚May‚2012 Submitted to: Professor Yu contents SUMMERY-----------------------------------------------------------3 BRIEF INTRODUCTION----------------------------------------3 FINDINGS-----------------------------------------------------------3

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    lenovo

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    Lenovo: The Leading Chinese Computer Company Enters Global Competition Questions: 1- How did Lenovo make such a great change so quickly? Lenovo is a manufacturer of computers‚ tablets and smart phones. Its headquarters is located in Raleigh‚ North Carolina‚ United States‚ home of IBM ThinkPad group and in Beijing‚ China. It is also incorporated in Hong Kong. The company was founded in 1984 by a group of 11 engineers. In terms of weakness findings‚ Lenovo has shortcomings of late entry

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    became the CEO. He went to an Italian coffee house in Italy and wanted the same format in Starbucks. The idea was to still sell the same products but with a coffee house setting. This idea is an example of what international business is. International business is a world where business is done globally rather than domestically. An example of this would be‚ 10 years ago Toyota (a Japanese company) would be considered a Japanese car but today it would be considered a global car since all the parts

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    Lenovo Case Analysis

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    LENOVO Case Analysis Situation Analysis Chinese super brand Lenovo‚ formerly formed as Legend‚ has seen itself rise from being a mere imported parts distributor into its country’s largest computer manufacturer as well as being the world’s fourth. The company now has branches world-wide and has experienced successful growths since its establishment in 1984. Lenovo SWOT breakdown: Strengths: Lenovo has a mass and strong relationship with their domestic customer base. Being a homegrown company

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    Lenovo PESTLE Porters ’ five forces The founder was Michael Eugene Porter. He was a student of Harvard and invented its theory in 1979. Its 5 forces include: Competitors‚ Suppliers‚ New Entrants‚ Substitutes and Buyers. 5 Forces Introduction Lenovo In a continuously developing and changing society‚ a company faces a number of troubles and barriers. In order for a company to be successful‚ it needs to see outside its core. Taking a view of the external environment is crucial for the company to develop

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    technology industry in 2005? People from all over the world pay attention on the computer empire. Lenovo Group‚ which used to be Legend and the largest personal computer manufacturer in China‚ acquire IBM’s personal computer division in May 1‚ 2005. This deal business marked that the third largest PC enterprise was born. Lenovo Group will own the ThinkPad and ThinkCenter trademarks for the coming five years. Lenovo Group was set up in 1984‚ the founder Liu Chuanzhi leaded 10 technology people to acknowledge

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    Lenovo: Building a Global Brand 1. Why did IBM want to sell its PC business? Why did IBM sell to Lenovo? The reasons that IBM wanted to sell its PC business to Lenovo are: • • • To shed an unprofitable operation as the company saw the limitation and more competitors in the market. Selling its PC business to Lenovo would help them increase market share‚ especially in Asia. IBM shifted their business from producing PCs to concentrating on consulting service. Therefore‚ merging with another company

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    Lenovo K3 Note Ramesh Chandra-- I purchased it online at the time of Diwali‚ it has a 2 GB RAM but the touchscreen is very poor‚ one has to press the keys many time‚ as the sensors of the phone are too weak. Lenovo phone sets have this problem in common‚ K3 Note in particular has this issue. It would be great if they resolve this touch screen issue else they will lose their customers to their competitors. Picture quality is high and sound quality is also good. Vikas Khanna-- I got this product

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    Lenovo computers: east meets west 1. What national sources of competitive advantage might Lenovo draw from its Chinese base? What disadvantages derive from its Chinese base? To identify the main national sources of competitive advantage that Lenovo might derive from Chinese based‚ first we should look more closely to the economy as for the long run. We can notice that china is near to become a globalized economy so this was so helpful for china to become a market leader through a rapid expansion

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