March 4‚ 2011 Case-Revitalizing Dell I. Diagnosis Question 1: The most critical shifts in Dell’s contextual factors‚ including industry dynamics‚ trends‚ technology changes and shift of the competitive landscape are following: The industry has changed significantly over the last 20 years. The traditional business model in the PC industry was inside-out‚ supplying machines based on orders from distribution‚ resell and retail channels‚ thus following the indirect selling concept. Dell’s direct
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Matching DELL History: IBM Market Leader in Mainframe –market share 61%‚ starts PC business in ’81‚ in 2 yrs market share is 42% IBM Strategy : • Purchase PC components as against manufacturing inhouse (Main frame) • Open Architecture : OS – Microsoft‚ Microprocessor – Intel ‚ reason‚ to encourage application developers and enhance Peripheral market • Sales : o Largely corporate clients - thought its huge sales force o Retail clients through value added resellers –
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2008/09 Operation Management: Dell 1 Introduction Dell is a technological sales company which performs their business in the whole world as is possible to see in the following diagram. With a net revenue of $61‚133‚000‚000 is the second largest computer manufacturer company in the word and the number one in United States. Dell focuses on Business to Business(B2B) and Business to Consumer(B2C) commerce to satisfy their business and individual customers. Dell differentiates between classes of
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Dell CSR Company Profile Michiel van Dijk & Irene Schipper Amsterdam‚ May 2007 Dell – CSR Company Profile Colofon Dell CSR Company Profile By: Michiel van Dijk & Irene Schipper May 2007 Stichting Onderzoek Multinationale Ondernemingen (SOMO) Centre for Research on Multinational Corporations This document is licensed under the Creative Commons AttributionNonCommercial-NoDerivateWorks 2.5 License. To view a copy of this license visit: http://creativecommons.org/licenses/by-nc-sa/2.5 SOMO‚ Amsterdam
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Dell Corporation Case Study I. Introduction Started by Michael Dell‚ Dell Computer Corporation is one of the world’s leading direct marketers of personal computer systems. Dell Computer Corporation designs‚ manufactures‚ markets‚ services‚ and supports a wide range of computer systems‚ including desktop personal computers‚ notebook computers‚ and network servers. In addition‚ it also markets peripheral computer hardware and software‚ as well as service and support programs. The success of Dell
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Research Publication Date: 12 November 2010 ID Number: G00208603 Case Study for Supply Chain Leaders: Dell ’s Transformative Journey Through Supply Chain Segmentation Matthew Davis Faced with ever-changing customer needs‚ product commoditization‚ unique global requirements and new‚ low-cost competitors‚ Dell embarked on a three-year journey to segment its supply chain response capabilities. The company designed its supply chains based on a mix of cost optimization‚ delivery speed and product
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this work is to explore the HRM practices at Dell Computer Corporation and their contribution to the success of this company. A SHORT HISTORY OF DELL COMPUTER CORPORATION Dell is a leading computer maker that offers a broad range of product categories‚ including PCs‚ desktop computers‚ software and peripherals‚ servers and networking services and storage. The company headquarters is located in Round Rock‚ Texas and was founded in 1984 by Michael Dell on a simple concept: by selling computer systems
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cost) while waiting for the motherboard to ship in (idle time). 5. Chassis and motherboard US transportation cost as indicated in Figure 6-4. After 3PI integrate the motherboard into the chassis‚ it will be sent back to the SLC before pulled into Dell factories. 6. Replacement or repair of dysfunctional or problematic motherboards
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Dell Supply chain strategy Dell‚ Inc becomes one of the largest technological company in the world because of their specific supply chain strategy. The traditional supply chain strategy includes five components - supplier‚ manufacturer‚ distributor‚ retailer and customer. Firstly‚ supplier needs to send the raw material to manufacturer. Secondly‚ after the production process in manufacturer‚ manufacturer will send the finished good to distributor. Thirdly‚ distributor will distribute the product
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INTRODUCTION Dell Computers was started by Michael Dell in 1984. Dell’s primary differentiator was its business model. It sold primarily on the B2C market and custom built personal computers on demand. Therefore‚ it had very low inventory by comparison to its competitors. As a result of this‚ Dell was able to operate quite efficiently and profitably in its niche market. By the late 1980’s – early 1990’s‚ Dell noticed that its market share was only 1% of total and that industry amalgamations
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