Report on Marketing Techniques of Apple and Lenovo INTRODUCTION Apple was founded by Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne on April 1‚ 1976‚ to develop and sell personal computers. It was incorporated as Apple Computer‚ Inc. on January 3‚ 1977‚ and was renamed as Apple Inc. on January 9‚ 2007‚ to reflect its shifted focus towards consumer electronics. Apple Inc. is American multinational corporation headquartered in Cupertino‚ California‚ that designs‚ develops‚ and sells consumer electronics
Premium Computer Personal computer Apple Inc.
Case @ China The Roadmap Cheung Kong GSB Case Study Centre for Lenovo to Go Global —A Case study of Lenovo Group Strategies I.Lenovo: refocus on PC operation On December 8 ‚ 2004‚ Lenovo consummated a deal with IBM whereby Lenovo was to acquire IBM’s desktop and laptop PC unit and its R&D and procurement operations worldwide for the sum of US$1.25 billion. On May 1 2005‚ Lenovo completed its acquisition of IBM’s PC Unit. “Using an analogy‚ our enterprise is well likened to a tortoise but
Premium Strategic management Lenovo Personal computer
International Marketing Management Analysis of Lenovo Antai College of Economics & Management 2014.01 Summary Since founded in Beijing in 1984‚ Lenovo had a rapid growth and develop in Chinese market‚ it was cognized that the company is successful in Chinese market. Until in 2005‚ Lenovo acquired IBM’s personal computer business and become the No.3 personal computer Company. Lenovo began its global road‚ at that time‚ Lenovo begin to known by the word. In 2013‚ According
Premium Smartphone Personal computer Mobile phone
Koschate‚ & Wayne D. Hoyer The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective Despite the strong recognition that customer satisfaction should be viewed from a dynamic perspective‚ little is known about how the satisfaction judgment develops over time. Therefore‚ this study provides a dynamic analysis of the simultaneous influence of cognition and affect in the satisfaction formation process. The results of an experimental study based on a real consumption
Premium Psychology Cognition Judgment
` CUSTOMER CARE AND CUSTOMER SATISFACTION IN HOTELS A CASE STUDY OF SHERATON HOTEL BY NATUHWERA CHRISTINE 07/U/13737/EXT SUPERVISOR: MR. TIBAINGANA ANTHONY A RESEARCH REPORT SUBMITTED TO MAKERERE UNIVERSITY IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD OF A DEGREE OF BACHELOR OF COMMERCE JULY 2011 DECLARATION I‚ Natuhwera Christine hereby declare that customer care and customer satisfaction in hotels is entirely my own original work and has never been presented
Premium Customer service
123-133 Brand Equity‚ Customer Satisfaction & Loyalty: Malaysian Banking Sector Norbani Che-Ha* and Shahrizal Hashim** Services cannot be seen‚ felt‚ tasted or touched in the same manner in which goods can be sensed. Therefore‚ the key to success in services marketing is to ‘tangibilizing the intangible’ by using an extrinsic cue like a brand. Moreover‚ brands that are high in brand equity are organization powerful assets. They can lead to customer satisfaction and customer loyalty. This study
Premium Brand
SERVICE QUALITY AND CUSTOMER SATISFACTION IN PUBLIC AND PRIVATE UNIVERSITIES IN TANZANIA Kayita Sulaiman
Premium Higher education University
Lenovo Company SWOT Analysis 1. Introduction Lenovo is one of the most prominent PC manufacturers in the world especially in Asia. It is headquartered in Morrisville‚ North Carolina and has more than 25000 employees in the world. In 2004‚ Lenovo purchased IBM’s Personal Computing Division‚ its global PC (desktop and notebook computer) business. The acquisition made Lenovo one of the leading global PC makers. In addition‚ Lenovo is a Worldwide Olympic Partner and the Official Computing Equipment
Premium Personal computer Olympic Games Laptop
BUS 478 Case Study -----Lenovo April 1‚ 2011 Prepared by: Hu‚ Zhihan Liu‚ Xiaobei Mi‚ Yu Shen‚ Yan Zhou‚ You 301097126 301105475 301067373 301061639 301091758 TABLE OF CONTENT INTRODUCTION .......................................................................................................................... 1 MISSION‚ GOALS & STAKEHOLDERS .................................................................................... 1 EXTERNAL ANALYSIS................................................
Premium Marketing Strategic management Supply chain management
University of jordan Faculty of Business Administration Master of accounting Research The Impact of Service Quality on Customer Satisfactions in Islamic Jordanian Banking Supervisor: Dr. Suzan Abed Prepared by students: Shehab Saleh AL-Ajarmeh First semester 2011/2012 Contents |- abstract…………………………… | |- Introduction………………………………
Premium Bank