Deriving Marketing Intelligence from Online Discussion Natalie Glance nglance@intelliseek.com Matthew Hurst mhurst@intelliseek.com Kamal Nigam knigam@intelliseek.com Matthew Siegler msiegler@intelliseek.com Robert Stockton rstockton@intelliseek.com Intelliseek Applied Research Center Pittsburgh‚ PA 15217 Takashi Tomokiyo ttomokiyo@intelliseek.com ABSTRACT Weblogs and message boards provide online forums for discussion that record the voice of the public. Woven into this
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in every activity in the value chain. Ideally‚ low cost strategy is centered on the capability of Dell to produce and deliver products of competitive quality at lower costs. Cost leadership strategy is much more than cost reduction initiatives that get lot of prominence in strategic planning and review session of Dell as a means to improve the bottom line of a company by improving its efficiency. Dell uses efficient cost structures to protect their markets from the competitors by responding to competitors’
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7 Solution outline p. 8 Case comprehension Dell Computer Corporation was founded in 1984 by Michel Dell‚ as a result of a growing demand for his pre-formatted hard-disks and upgraded IBM-compatibles. Within a year‚ Dell introduces its first own-design computer system and in 1989‚ the company introduces its first laptop. The first laptop introduced did not live up to the Dell standards‚ and was therefore taken off the market again. Dell had to solve the problem of balancing the production
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opened a new market. All other competitors all followed its step to innovate high-density energy-saving server‚ and want to gain some shares in this market. At this time‚ Dell entered to the market with its own low-priced‚ customized servers to compete with SGI. Along with the time passed‚ more and more companies‚ especially Dell‚ targeted SGI’s customer and provided them low-price products that SGI cannot compete with them anymore. In May 2009‚ Rackable Systems that is the former SGI merged with
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supply chain management. During this process‚ information system means a lot‚ which determines whether the supply chain can work well. Success of DELL is mainly determined by the quick response supply chain system‚ using an efficiency information system. Especially in this informative period‚ information acquiring ability means everything. Details on DELL supply chain managing through information system are also stated here. Table of content 1.0 Introduction 2 2.0 Corporation information system
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Analyze Dell case study using Porter’s Five Forces model. Contents 1.Abstract 2 2.Introduction 3 3.Brief summary of case study 4 4.Porter’s Five Forces and their application to case study 5 5.Threat of substitutes 5 6.Bargaining power of buyers 6 7.Competitive rivalry 6 8.Barriers to new entrants 7 9Bargaining power of suppliers 8 10.Conclusion 9 11.References..............
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main objective of Dell is to produce the low price and profitable notebook for the customer. For Dell Company‚ all the prices that they sell are posed to the internet and they usually based on the e-commerce market. The main reason for successful pricing strategy is having a reasonably accurate idea of supply and demand. Too high a price and demand fall as less buyers purchase the product. Too low a price can increase volume of sales but reduce margins profit. So‚ Dell has aimed for the
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Dell Case Study The case study gives an outlook at Dell’s management and operation procedures which are used to operate and structure the company efficiently. The key points are: • Dell’s business plan was to sell good quality hardware at a low cost directly to the customer‚ allowing them to have a tailored Desktop that met their personal requirements; this was done by allowing customers to choose options from a list of components and specification which were then assembled to order
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Dell (DELL) Analysis – At the close of ’07 (results reported in January of ’08)‚ Dell had an outstanding ROE of 76.97%; however things started to change in ’08-‘09 when ROE dropped down to 58.02%. This was caused by a decrease in Net Income which reduced the profit margin‚ as well as a decrease in Total Assets which reduced the equity multiplier. Due to further decrease in Net Income (58% decline) in ’09‚ the profit margin was cut in half. At the same time the sales decreased from $61‚101 to
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DELL COMPUTER CORPORATION CASES Latar Belakang Dell Computer Corporation (Dell) adalah perusahaan yang didirikan oleh Michael Dell pada tahun 1984 yang bermarkas di Austin‚ Texas. Dell merupakan perusahaan penjualan langsung komputer paling besar di dunia‚ dengan memiliki 34.800 karyawan di lebih dari 30 negara dan pelanggan di lebih dari 170 negara. Dell Computer Corporation menjual desktop komputer pribadi‚ komputer notebook‚ server jaringan‚ dan berbagai peripheral komputer dan perangkat lunak
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