solutions to IT issues. It also undertakes research for new technologies‚ both software and hardware and thus transforming them into new products. IBM was incorporated in the State of New York on June 16‚ 1911 as the Computing-Tabulating-Recording Co. (C-T-R). In 1924‚ C-T-R adopted the name International Business Machines Corporation. [ibm.com: 2011]. In 2010‚ IBM was ranked the 20th biggest firm in the US by Fortune Magazine. It currently employs 400‚000 people‚ working in different fields providing various
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LENOVO Case Analysis Situation Analysis Chinese super brand Lenovo‚ formerly formed as Legend‚ has seen itself rise from being a mere imported parts distributor into its country’s largest computer manufacturer as well as being the world’s fourth. The company now has branches world-wide and has experienced successful growths since its establishment in 1984. Lenovo SWOT breakdown: Strengths: Lenovo has a mass and strong relationship with their domestic customer base. Being a homegrown company
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Small Case #1 (Lenovo: Striving to be the best) 1. SWOT analysis Location of Factor Type of Factor Favorable Unfavorable Internal Strengths Well-established brand equity Highly respected international business partners Leading position in China Capacity to keep up with market trends and demands High performance in China’s domestic market Weaknesses Low profit margins compared to the industry average Complex and inefficient cost composition Low performance in tablet and smart phone lines abroad External
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12:Bochyńska Monika 69136 Szymański Konrad 69135Zarzycki Michał 69134 | Table of contents 1. Introduction 3 2. Business history 3 3. IBM 4 4. Problem identification 6 5. Analysis 8 6. Personal conclusions and lessons learned 10 7. Recommendations 11 8. IBM nowadays 12 9. Bibliography 13 10. Group elements evaluation 13 1. Introduction IBM‚ the biggest IT company in the world‚ from more than 80 years is the lider in supporting the innovation in business. The company offers complex
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THE PROMOTIONAL TOOLSADVERTISING1. PERVASIVENESS: Advertising permits the seller to repeat a message many times. It also allows the buyer to compare messages of various competitors. Large scale advertising says something positive about the seller size‚ power and success. 2. AMPLIFIED EXPRESSIVENESS: Advertising provides opportunities for dramatizing the company and its products through the artful print sound color. ADVERTISING CAN BE USED TO BUILD UP A LONG TERM IMAGE FOR A PRODUCTPROMOTIONThe
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Case @ China The Roadmap Cheung Kong GSB Case Study Centre for Lenovo to Go Global —A Case study of Lenovo Group Strategies I.Lenovo: refocus on PC operation On December 8 ‚ 2004‚ Lenovo consummated a deal with IBM whereby Lenovo was to acquire IBM’s desktop and laptop PC unit and its R&D and procurement operations worldwide for the sum of US$1.25 billion. On May 1 2005‚ Lenovo completed its acquisition of IBM’s PC Unit. “Using an analogy‚ our enterprise is well likened to a tortoise but
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CHAPTER 1 - GLOBALIZATION โลกาภิวัตน์ (Globalization) คือ ผลจากการพัฒนาการติดต่อสื่อสาร การคมนาคมขนส่ง และเทคโนโลยีสารสนเทศ อันแสดงให้เห็นถึงการเจริญเติบโตของความสัมพันธ์ทางเศรษฐกิจ การเมือง เทคโนโลยี สังคมและวัฒนธรรมที่เชื่อมโยงระหว่างปัจเจกบุคคล ชุมชน หน่วยธุรกิจ และรัฐบาล ทั่วทั้งโลก ซึ่งทำให้เกิดกระบวนการที่ประชากรของโลกถูกหลอมรวมกลายเป็นสังค มเดี่ยว ประกอบด้วย 2 ชนิด คือ Globalization of Markets และGlobalization of Production Globalization of Markets คือ การที่ตลาดในโลกมีความคล้ายคลึงกันมากขึ้น
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enough?’ An experiment with data saturation and variability‚ Field Methods‚ 18(1)‚ pp. 59–82. Hall‚ W. D. (1998) The education of an accountant‚ Massachusetts CPA Review‚ 62‚ pp. 34–38. Hayes‚ J. and Kuseski‚ B. (2001) The corporate communication culture project: studying the real world of business‚ Business Communication Quarterly‚ 64(2)‚ pp. 77–85. Henderson‚ S. (2001) The education of accountants: a comment‚ Accounting Forum‚ 25(4)‚ pp. 398–401. Hock‚ S. (1994) The 100 most influential people
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BUSINESS MACHINES (IBM) 2 IMPORTANCE OF HISTORY IN MANAGEMENT 3 THE IMPORTANCE OF TECHNOLOGY IN ECONOMIC DEVELOPMENT 4 JOHN AKERS WAS A PRACTITIONER OF SCIENTIFIC MANAGEMENT 5 HOW BUREAUCRACY IN IBM RESULTED TO INEFFICIENCY 7 HENRI FAYOL’S PHILOSOPHY 10 THE MAIN LEADERSHIP PROBLEMS IN IBM 13 OTHER MANAGEMENT ISSUES/LESSONS IN THE CASE 15 SIMILAR CASE – UCHUMI SUPERMARKET 16 SUMMARY OF INTERNATIONAL BUSINESS MACHINES (IBM) In the early 1900s
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key areas. The CEO of IBM at that time was Louis Gerstner Jr. He placed importance on focus‚ speed‚ customers‚ teamwork and execution. Gerstner totally revamped the company’s whole operating procedures‚ from top management to bottom‚ by standardising global core processes‚ centralising the company to leverage its strengths as provider of solutions to customers‚ fixing the core businesses‚ redesigning the metrics and reward systems of employees and relentlessly driving the culture toward an intense focus
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