describes in detail the various steps taken by Lenovo‚ the leading PC manufacturer in China‚ in its effort to go global. The steps include changing its corporate name from Legend to Lenovo‚ sponsoring the 2008 Olympic Games and most importantly‚ acquiring IBM’s PC unit. The case examines the need for Lenovo to globalize and critically analyzes the efficacy of the above steps in the company’s globalization plans. It also highlights the challenges faced by Lenovo in its path towards globalization.
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Lenovo Marketing Strategy Professor Dr Linda Harris International Marketing MKT505 December 1‚ 2014 1. Determine the key approaches that you will use in order to incorporate branding and co-branding opportunities. Devise your strategy for leveraging the current Lenovo brands with the new notebook product. Note: Incorporate the computed analytical data from the Expected Commercial Value Calculator to support your response. The key approaches that would be used in order to incorporate
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References: Ling Zhijun (2006). The Lenovo affair: the growth of China ’s computer giant and its takeover of IBM-PC. Martha Avery. Singapore: John Wiley & Sons Kathleen B Hass‚ Richard Vander Horst‚ Kimi Ziemski (2008). From Analyst to Leader: Elevating the Role of the Business Analyst
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the Lenovo-BlackBerry M&A (see appendix for description) will determine whether this integration will lead to great benefits that outweigh the additional costs and risks. BlackBerry could immediately benefit from the transfer of complete ownership‚ as opposed to a mere contract or joint venture‚ signals confidence to BBRY stock investors (whose presumable stock would convert) and customers hesitant to buy the struggling company’s products‚ as well as the resources and attention that Lenovo would
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including Web site‚ stores‚ customer support‚ packaging‚ and messaging as well as its products. Lenovo has a well-earned industry reputation for delivering superior quality products. Quality is a fundamental component and commitment to customer satisfaction by delivering products that are of superior quality to comparable offerings from their competitors is the key to Lenovo’s success. In recent years‚ Lenovo relies heavily on local manufacturing strategies to shorten ship requirements and had achieved
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EXECUTIVE SUMMARY Lenovo has been dedicated to making a better world through diverse business that today span advanced technology‚ with affordable PC brand that pioneered the home computer concept. The first original product was Legend Chinese-character card which was bundled with the imported PC’s it distributed. It launched its first brand PC into the Chinese market 1990. Legend became China’s largest PC maker. It made headline around the world‚ but unknown to the rest of the world. It faced increased
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Comparison of Lenovo and Apple MG 8673 Technology strategy Professor: Oded Nov Xiaofei Li Table of Contents Company Profile 3 Company Vision and Misson 4 SWOT Analysis5 Porter’s Five Forces6 Product market matrix 7 Growth Share Matrix8 Technology operation of Lenovo and Apple9 First Mover/Dominant design 9 Government regulation10 Lock-in and Switching Cost10 Strategy operation of Lenovo and Apple11
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changes rapidly over time. Lenovo has utilized unique competitive marketing strategy over the years to achieve rapidly increasing share of the IT market. Lenovo’s major strengths lie in its current brand image and market share. Its products are reliable‚ durable and of high quality‚ but there is always a great deal of threat from leading competitors in the market. Recent weakening of the US economy and falling dollar value are other irritants to Lenovo’s growth. Lenovo and its competing rivals
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Growth Strategies‚ Innovation‚ Alliances‚ Execution - Lenovo Assignment 1 DB4008 Unit 10 Katherine A. Mohr Capella University katwomanrules@hotmail.com Instructor: Dr. Daniel Mays Introduction The intense level of heavyweight competition in the personal electronics industry has generated a challenging measure of difficulty for the survival of start-up companies within this realm. There are a variety of innovatively strategic‚ behind closed door processes‚ each manufacturer engages in‚
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discussion questions Q1 Explain Lenovo’s early strategizing efforts and its future plans Lenovo has production and distribution facilities in the US‚ UK‚ Mexico‚ Malaysia‚ Hungary‚ China and Brazil. This growth has been achieved through innovation‚ operational efficiency and customer satisfaction. The acquisition of IBM’s PC division helped it become the world’s third biggest PC-maker. The business model Lenovo appeared to be following was based on a combination of raising brand awareness‚ consolidating
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