Smartphone Business 1. Marketing channel for Lenovo computer business in China 1) Development of Lenovo computer’s marketing channel Phase 1: before 1994 Direct sellingPhase 2: 1994-1998 Agents and distributors Phase 3: 1998-2004 Intensive DistributionPhase 4: after 2005 Integrated Distribution In phase 4‚ Lenovo divided its computer business into two parts‚ Mode Trading for individual costumers and Mode Relationship for commercial clients. Lenovo clarified its integrated policy on channel
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promotion strategy in China and how these promotion strategy can bring benefits to the company or satisfy the customers’ needs. 2. Statement of Issues to be investigated The issues to be investigated are to analyses the promotion strategy of Lenovo in Chinese market. Good promotion concerned with communicating information‚ concerning products and services and trying to persuade customer and market to try them. 3. Reasons for the choice of issue ➢ I know a lot about this topic
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Introduction The Lenovo Group was founded in 1984 by a group of eleven engineers in Beijing‚ China. The company‚ formerly known as Legend‚ makes a variety of products for worldwide sale such as desktops‚ laptops‚ servers‚ handheld computers‚ imaging equipment‚ and mobile phone handsets. They are also providers of information technology integration and support services. Lenovo is a publicly traded company (Honk Kong Stock Exchange) as well as partially owned by the Chinese government. Lenovo opened the
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Lenovo is one of the fastest growing PC companies today. As per its sale records in the market‚ it is considered the world’s second-largest PC vendor serving customers in more than 160 countries. The claims of Lenovo products delivering high quality‚ reliability and durability uphold the customers’ expectations and demand. Their goal is to improve the overall customer confidence while keeping the prices down. Lenovo is also consistently contributing to the needs of local communities and is highly
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Organization Structure simulation Organizational structure is the division of labor and the patterns of coordination‚ communication‚ workflow‚ and formal power that guide organizational activities. An organization’s structure reflects the company’s culture and power relationships and can establish new communication patterns and align employee behavior with the company’s mission‚ vision and goals. The organizational structure enables effective communication and smooth workflow‚ but organizational
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Lenovo: Building a Global Brand 1. Why did IBM want to sell its PC business? Why did IBM sell to Lenovo? The reasons that IBM wanted to sell its PC business to Lenovo are: • • • To shed an unprofitable operation as the company saw the limitation and more competitors in the market. Selling its PC business to Lenovo would help them increase market share‚ especially in Asia. IBM shifted their business from producing PCs to concentrating on consulting service. Therefore‚ merging with another company
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Lenovo computers: east meets west 1. What national sources of competitive advantage might Lenovo draw from its Chinese base? What disadvantages derive from its Chinese base? To identify the main national sources of competitive advantage that Lenovo might derive from Chinese based‚ first we should look more closely to the economy as for the long run. We can notice that china is near to become a globalized economy so this was so helpful for china to become a market leader through a rapid expansion
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Chapter 8: Organization Structure and Design Multiple Choice 1. Which management function entails the process of arranging people and resources to work toward a common goal? a) Controlling b) Leading c) Planning d) Organizing Ans: d Bloom’s: Knowledge Level: Easy Learning Objective 1: Understand organizing as a managerial responsibility. Section Reference: Organizing is one of the management functions. 2. An organizational structure consists of all the following
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A matrix structure is superior to a functional and a divisional structure. Please‚ comment on this statement. In your answer‚ pay special attention to advantages and disadvantages of each structure and discuss them systematically. "If the body be feeble‚ the mind will not be strong" (Thomas Jefferson‚ 1786). If the foundation something is built upon is weak‚ the whole object will be adversely affected. Likewise‚ in an abstract manner‚ it is with any kind of model or structure. Looking at it from
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Efficient Information Exchange One of the advantages of implementing the matrix organizational structure in a business is that it can lead to an efficient exchange of information. Departments work closely together and communicate with each other frequently to solve issues. Efficient lines of communication enhance productivity and allow for quick decision-making. For example‚ in a matrix structure‚ individuals from the marketing‚ finance and product departments may confer with one another to formulate
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