strategy+business ISSUE 76 AUTUMN 2014 Lenovo Goes Global China’s most recognizable brand has plans to overtake Apple and Samsung. BY WILLIAM J. HOLSTEIN REPRINT 00274 Lenovo chief executive Yang Yuanqing (top row‚ left); a technician subjects a Lenovo design to a vibration test (top row‚ right); Gerry P. Smith‚ head of Lenovo’s enterprise business (middle row); Yoga Ultrabook strategy+business issue 76 feature global perspective 1 Leno Goe GLo China’s most recognizable
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Tamzin Booth http://www.economist.com/news/special-report/21569572-after-decades-sending-work-across-world-companies-are-rethinking-their-offshoring Priscilla Urevbu Summary This article talks about a trend that started as far back as the 1980’s when companies began sending many jobs abroad mainly because of cheap labor.
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LENOVO CASE STUDY PROBLEM STATEMENT Lenovo faced a crisis between its brand identity and its brand image. Lenovo wanted to be perceived as a quality product‚ but due to the Country of Origin effect‚ they had an image of being a lower quality Chinese made brand. After the acquisition of the IBM ThinkPad‚ a premium brand‚ Lenovo was faced with the problem of developing a branding strategy that would correctly reflect these two very different brands without compromising the other brand. SITUATION
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LENOVO CASE ANALYSIS Facts Surrounding the Case Competing at a global scale requires profound brand equity. Lenovo is a well-known brand in China (as Legend) but it cannot become a global technology giant like Dell or Hewlett-Packard‚ by merely acquiring the Personal Systems Division of IBM‚ whose products are popular across the world. Normally‚ the key challenge in establishing global brands lies in devising the manner in which a company can position its brands in customers’ mindsets‚ while
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BRIEF SYNOPSIS OF CASE STUDY ON OFFSHORING: BETWEEN CHINA AND THE UNITED STATES: IS IT BENEFICIAL FOR BOTH ECONOMIES? ZENY ASUNCION BUS 7010 Off-shoring in its simplest definition means tapping a resource outside of Home to take advantage of a cheaper resource to produce a product. It is a result of labor shortage of qualified employees where the economic condition prevents a company from meeting the demand. The United States economy experienced a boom in off-shoring between the period of 1983
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Lenovo K3 Note Ramesh Chandra-- I purchased it online at the time of Diwali‚ it has a 2 GB RAM but the touchscreen is very poor‚ one has to press the keys many time‚ as the sensors of the phone are too weak. Lenovo phone sets have this problem in common‚ K3 Note in particular has this issue. It would be great if they resolve this touch screen issue else they will lose their customers to their competitors. Picture quality is high and sound quality is also good. Vikas Khanna-- I got this product
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United States and Japan Case Study: Lenovo January 2013 CHARTING our future Authors Nathaniel Ahrens Yu Zhou a report of the csis hills program on governance China’s Competitiveness Myth‚ Reality‚ and Lessons for the United States and Japan Case Study: Lenovo January 2013 CHARTING our future Authors Nathaniel Ahrens Yu Zhou About CSIS—50th Anniversary Year For 50 years‚ the Center for Strategic and International Studies (CSIS) has developed solutions
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Case Analysis by IBMMC Team Key issue After acquiring the well-established IBM PCD brands‚ what branding strategy would best g gy enable Lenovo to efficiently maximize its total brand portfolio equity‚ which had been driven p q y mainly by Asia market perceptions of innovation and quality‚ and minimize p q y potential brand dilution from relatively low Lenovo brand understanding throughout the rest of g g the world? Key Brands in the Portfolio Alternative Branding Strategies
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The report of Lenovo ’s marketing strategy Author:Zhaofei(20095137) Niuyue (20095132) Grade and class: 2009-7 Time:10th‚May‚2012 Submitted to: Professor Yu contents SUMMERY-----------------------------------------------------------3 BRIEF INTRODUCTION----------------------------------------3 FINDINGS-----------------------------------------------------------3
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LENOVO Case Analysis Situation Analysis Chinese super brand Lenovo‚ formerly formed as Legend‚ has seen itself rise from being a mere imported parts distributor into its country’s largest computer manufacturer as well as being the world’s fourth. The company now has branches world-wide and has experienced successful growths since its establishment in 1984. Lenovo SWOT breakdown: Strengths: Lenovo has a mass and strong relationship with their domestic customer base. Being a homegrown company
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