LENOVO YOGA PRO 3 - MARKETING COMMUNICATIONS Table of Content Page 1) Executive Summary 3 2) Background 3 3) Demographic & Psychographic 3 - 4 4) Positioning Strategies & Perceptual Maps 4 5) Marketing Communications Objectives 5 6) Current MARCOM Mix - Advertisement 5
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Stock Code: 992 IDEAS EVERYWHERE Lenovo Group Limited Annual Report 2007/08 TM NEW WORLD. NEW THINKING. TM CONTENTS ABOUT LENOVO Lenovo (HKSE: 992) (ADR: LNVGY) develops‚ manufactures and markets high-quality‚ secure and easy-to-use technology products and services worldwide and is dedicated to building the world’s best-engineered personal computers. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division‚ Lenovo’s heritage in both emerging and developed
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Dell vs Lenovo Dell’s direct sales model has restricted the company’s growth in China even as domestic competitors such as Lenovo have raced ahead making the most of China’s still rapidly growing PC market. According to data from industry body IDC‚ Dell had a market share of 9 % of the total PC shipments in China in the second quarter of 2010‚ narrowly beating out rival HP for the first time. But both foreign manufacturers lagged market leader Lenovo by a big margin. Lenovo had cornered nearly
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LENOVO CASE ANALYSIS Facts Surrounding the Case Competing at a global scale requires profound brand equity. Lenovo is a well-known brand in China (as Legend) but it cannot become a global technology giant like Dell or Hewlett-Packard‚ by merely acquiring the Personal Systems Division of IBM‚ whose products are popular across the world. Normally‚ the key challenge in establishing global brands lies in devising the manner in which a company can position its brands in customers’ mindsets‚ while
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Lenovo is one of the world"s largest manufacturers formed as a result of the acquisition by the Lenovo Group of the IBM Personal Computing Division. Lenovo’s business level strategies is that to differentiate their product from competitor’s products. Lenovo ues the new technology‚ unceasingly develops the new product‚ causesown commodity throughout to be at colleague’s industry leadingposition . The value Chain Model Each activity On value chain Primary activities: Inbound Logistics;
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Market Research Methods Lenovo Advertisement Analysis The Lenovo bought the IBM PC group in 2004‚ (Musil‚ 2004) then‚ they use and develop the IBM PC technology and improve their own computer quality. We can find out that the Lenovo advertisements are focus on showing the audiences the quality of the laptop. IBM is famous of its quality of product and their services. Lenovo want through the advertisement to give a message to its audiences that they can do as well as IBM did and they can be trusted
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Sequential learning in a Chinese spin-off: the case of Lenovo Group Limited Wei Xie1 and Steven White2 School of Economics and Management‚ Tsinghua University‚ Beijing 100084‚ China xiew@em.tsinghua.edu.cn 2 INSEAD‚ France steven.white@insead.edu 1 This paper analyzes the learning process and sequential capabilities development in Lenovo‚ China’s most successful PC manufacturer‚ which originated as a spin-off from a governmentsupported research institute. The case study reveals this firm’s evolutionary
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BUSINESS DESCRIPTION Lenovo develops‚ manufactures and markets technology products and services. It is one of the leading providers of PCs.The group provides notebooks‚ desktops‚ workstations‚ servers‚ computer accessories and upgrades‚ mobile phones‚ computer software and services. It serves both enterprise and consumer markets. Lenovo has operations across Americas‚ Europe and Asia Pacific. Lenovo has organized its business operations under three geographic segments: China‚ mature markets
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management‚ supply chain management and inventory management. Product: Lenovo Vs Dell i. Quality control management The company of Lenovo did experience some quality management problems during the early years of the 21st century that had some mixed results. On the other hand‚ the company lost a domestic computer contract to its rival Dell to a chinese government agency because the agency viewed quality as having slipped at Lenovo (Saxon 2007). Although Saxon does not specify what the quality management
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Accounting Education: an international journal Vol. 20‚ No. 3‚ 275 – 294‚ June 2011 ‘A distinguishing factor’: Oral Communication Skills in New Accountancy Graduates F. ELIZABETH GRAY and NIKI MURRAY Massey University‚ New Zealand Received: August 2009 Revised: January 2011; May 2010; January 2011 Accepted: January 2011 Published online: March 2011 ABSTRACT This study into the perceived importance of oral communication skills in accountancy
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