Contents The overview——————————————3 Corporate governance about Lenovo—————3 The corporate governance structure—————————————3 Board Composition————————————————————4 Appointment and Election of Directors————————————5 Board Process———————————————————————7 Board committee——————————————————————8 Accountability and audit ——————————————————12 Communication with shareholder———————————————13 The overview on Lenovo Lenovo Group Limited (SEHK: 0992) is a Chinese multinational computer hardware
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On the international scale‚ Lenovo ranks third in corporate sales behind Hewlett-Packard and Dell. It shows tremendous capability for improvement‚ however‚ due to its clearly superior reputation for high quality‚ high end products inherited from IBM. In addition‚ executives maintained from IBM’s notebook division provide the valuable experience that a relatively new foreign player normally would not have in the corporate (especially US) market. However‚ Lenovo already has a strong base in China
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Independent Study An investigation into pricing strategies of Wal-Mart in China Module Leader: Gunjan Saxena Student ID: 200912567 Date: 17/05/2009 Executive Summary The report is an investigation about Wal-Mart’s pricing strategies in China‚ which consists of three parts. The part 1 includes five points relevant information. To begin with‚ it will have an introduction for this investigation to assess the brief of Wal-Mart and its pricing strategies in China. The next is setting up one
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Market Research Methods Lenovo Advertisement Analysis The Lenovo bought the IBM PC group in 2004‚ (Musil‚ 2004) then‚ they use and develop the IBM PC technology and improve their own computer quality. We can find out that the Lenovo advertisements are focus on showing the audiences the quality of the laptop. IBM is famous of its quality of product and their services. Lenovo want through the advertisement to give a message to its audiences that they can do as well as IBM did and they can be trusted
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Objectives of the Marketing Plan “Setting objectives for a marketing plan is not simple and straightforward matter. It is an iterative process whereby objectives are set‚ strategies and action plans are developed‚ and then it is decided whether the planned objectives are impossible‚ achievable or easy. Marketing objectives should be difficult‚ but they must be achievable. The aim is to set objectives that a challenge‚ but can be achieved with effort. They must be motivating rather than discouraging
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BUSINESS DESCRIPTION Lenovo develops‚ manufactures and markets technology products and services. It is one of the leading providers of PCs.The group provides notebooks‚ desktops‚ workstations‚ servers‚ computer accessories and upgrades‚ mobile phones‚ computer software and services. It serves both enterprise and consumer markets. Lenovo has operations across Americas‚ Europe and Asia Pacific. Lenovo has organized its business operations under three geographic segments: China‚ mature markets
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Pricing strategy is an idea implemented into a plan to get the most favourable price for a service or product that will give way the highest profit. Pricing is one of the most important elements of the marketing mix‚ as it is the only mix‚ which generates a turnover for the organisation. The remaining 3p’s are the variable cost for the organisation. It costs to produce and design a product; it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing
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technology industry in 2005? People from all over the world pay attention on the computer empire. Lenovo Group‚ which used to be Legend and the largest personal computer manufacturer in China‚ acquire IBM’s personal computer division in May 1‚ 2005. This deal business marked that the third largest PC enterprise was born. Lenovo Group will own the ThinkPad and ThinkCenter trademarks for the coming five years. Lenovo Group was set up in 1984‚ the founder Liu Chuanzhi leaded 10 technology people to acknowledge
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Political factors include government regulations and legal issues determining the conditions under which companies have to operate. In this field‚ the computer industry has to face certain restraints. Problems can arise in countries where political stability is not guaranteed‚ no matter whether companies operate production facilities or if they do business with the country through exports. Many countries still have restrictive policies which are maintained to protect domestic manufacturers and production
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Rationale 5 Positioning 5 Product Strategy 7 Advertising 11 Promotion 13 Brands in the Lenovo space 13 Promotion Strategy 13 Impact of Promotion and Future Outlook 13 Channel Strategy 15 Channels of Distribution 15 Physical Distribution 16 Lenovo Customer Support 17 Distribution Strategy 18 Pricing Strategy 19 Alternate Pricing Strategy 20 Product Life Cycle and New Product Development Strategy 21 References 22 Shop Visits 23 Introduction Lenovo is an ace Chinese computer technology
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