CASE 15: THE FALL OF IBM Justin Marc C. Tariman B.S.B.A. MKTG 4 March 14‚ 2013 EXECUTIVE SUMMARY Purpose The purpose of this case study analysis report to understand and formulate a set of actions for the case of a company that is experiencing rapid environment changes and difficulty in protecting its core business such as how IBM perceived its mainframes as king of computers. Problem IBM biggest problems include its huge size‚ highly bureaucratic decision making approach‚and
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It is known as Mac PCs. Based on the article‚ it is written that no doubt the sales of iPod music players together with iTunes music downloads and sales of the iPhones had generated a lot of profit for the company‚ but the Mac PCs still managed to regain their title as the company’s highest revenue source in June 2007 even though Mac PCs had to struggle their way to break through the worldwide market. The Apple’s Mac sales have indeed increased at triple the rate of other PC industry which made
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Q. 01. What does service mean to IBM? Answer: Thomas Watson IBM’s founder. `IBM means to service’. IBM defines itself as a service company and the corporate philosophy articulated by Watson was not just to be a good service company‚ but to be the best service company in the world. IBM chairman stated‚ "We have changed our technology‚ changed our organization‚ changed our marketing and manufacturing techniques many times and we accept to go on changing. Service such as project management‚ application
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describes in detail the various steps taken by Lenovo‚ the leading PC manufacturer in China‚ in its effort to go global. The steps include changing its corporate name from Legend to Lenovo‚ sponsoring the 2008 Olympic Games and most importantly‚ acquiring IBM’s PC unit. The case examines the need for Lenovo to globalize and critically analyzes the efficacy of the above steps in the company’s globalization plans. It also highlights the challenges faced by Lenovo in its path towards globalization.
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PC Specification Instructions and Requirements Specifications Table (MS Word) For the specified case study‚ create a summary of user requirements and a PC Specifications Table in Microsoft Word 2010. A copy of that case study appears at the bottom of this document. This Word 2010 document will include a two-paragraph summary that classifies the user type and identifies the PC category(ies) that will be recommended and Word tables that identify and contain the hardware and software requirements
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12:Bochyńska Monika 69136 Szymański Konrad 69135Zarzycki Michał 69134 | Table of contents 1. Introduction 3 2. Business history 3 3. IBM 4 4. Problem identification 6 5. Analysis 8 6. Personal conclusions and lessons learned 10 7. Recommendations 11 8. IBM nowadays 12 9. Bibliography 13 10. Group elements evaluation 13 1. Introduction IBM‚ the biggest IT company in the world‚ from more than 80 years is the lider in supporting the innovation in business. The company offers complex
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Microsoft tablet pc The History • Launched in November 2002‚ just three month the shipment reach 72‚000 units. These developments make many of industry observer surprise because they forecast the market not ready to accept tablet pc until 21st century. • A half market sales in U.S and target to get optimist market in Asia As long they support and recognize many of language‚ they optimist for getting the market. • Analysis point: will take 6-12 month for
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The culture values of Thomas Watson which made IBM corp. adopt were “THINK” and “Professionalism” in order to inspire and motivate staff‚ work hard and adhere to high ethical standards which were defining attributes for American professionalism. “Job security” was also a main value of IBM Corp. offering lifetime employment guarantees for its employees in order to show loyalty and motivate them in offering good services. These values not only made IBM one of the most stable and profitable company
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IBM Corp Mission Possible Antwan Buie‚ Regina Hailey‚ Cassandra Hayden‚ Valerie Wilson Shorter University Introduction International Business Machines (IBM) Corporation is a worldwide supplier of advanced information processing technology‚ communication systems‚ services‚ and program products (IBM‚ 2012). The company creates business value for clients and solves business problems through integrated solutions that leverage information technology and deep knowledge of business processes.
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IBM STRUCTURE OVERVIEW IBM’s domestic division‚ which was led by tom Watson jnr. was responsible for research and development and for financing the operations of the entire global company. By 1950 not only was IBM domestic designing and manufacturing a large number of different models of computer‚ it was also designing and manufacturing many of the component and peripheral parts used in the computers such as disk drivers ‚transistors‚ printers and file storage and servers. Many of these products
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