Lenovo’s business strategy has witnessed a massive transformation over the past seven years. Surpassing rivals Dell and Acer‚ Lenovo became the world’s second largest pc vendor behind Hewlett Packard in its fiscal year of 2011. Recently‚ new target market segmentations have been established to endure this rapid trend of accomplishments. Lenovo’s current target markets include city customers‚ rural customers with strong brand awareness‚ customers with advanced concepts and a high level education.
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Comparing and Contrasting PCs and mainframes Edward Ho POS/355 November‚ 2011 University of Phoenix Comparing and Contrasting PCs and mainframes Summary Before the existence of personal computer or PC‚ there is minicomputer or microcomputer‚ the term “computer” simply referred to mainframes. Mainframes and personal computers have changed drastically over the years but their core functions and systems have stayed the same. The mainframe is used to connect multiple users for
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decade. Drive-in theaters‚ Drive-in banks‚ and even Drive-in Laundromats sprang up around the country. With the advent of new technologies came new ideas and novelties (Kagan 72) In the view of the early and mid 50s‚ computer companies such as RCA‚ IBM‚ General Electric‚ and many more began advertising vacuum tube and magnetic disk computers to the public‚ mostly targeting business owners. While computers were useful for office work‚ the rental rates on these business computers varied from a few thousand
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1890-1938: The early years IBM was incorporated in the state of New York on June 15‚ 1911 as the Computing-Tabulating-Recording Company. But its origins can be traced back to 1890‚ during the height of the Industrial Revolution‚ when the United States was experiencing waves of immigration. The U.S. Census Bureau knew its traditional methods of counting would not be adequate for measuring the population‚ so it sponsored a contest to find a more efficient means of tabulating census data. The
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When Lenovo acquired IBM’s PC division to transition out of being China’s largest PC maker to the third largest in the world‚ they were confronted with the challenge of four different brand strategies. Lenovo desired to clearly communicate an authentic value proposition for the newly combined resources of their firm. With this‚ we would recommend a Synergy branding strategy in the short term and a Master Brand approach in the long term. We feel this co-branding approach will further align Lenovo’s
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LENOVO YOGA PRO 3 - MARKETING COMMUNICATIONS Table of Content Page 1) Executive Summary 3 2) Background 3 3) Demographic & Psychographic 3 - 4 4) Positioning Strategies & Perceptual Maps 4 5) Marketing Communications Objectives 5 6) Current MARCOM Mix - Advertisement 5
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Gibb’s and Kolb’s Reflective model In this report I am going to evaluate the difference between Gibbs (1988) and Kolb (1984)‚ drawing primarily on Gibbs’s reflective model. The Kolb cycle 1984 was published before Gibbs 1988‚ David A. Kolb published his conception after an experimental test on a book “Experience as the Source of learning and development” while Gibbs published his theory by developing on the existing Kolb cycle (ehow[07/10/2014]). Kolb’s theory is based on 4 cycles. It starts
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Using a format similar to the spreadsheets in this chapter‚ develop a spreadsheet that summarizes this project’s cash flow‚ assuming a four-year useful life after the project is developed. Compute the present value of the cash flows‚ using an interest rate of 9%. What is the NPV for this project? What is the ROI for this project? What is the break-even point? Should this project be accepted by the approval committee? SOLUTION As the numbers indicate‚ this would not be an economically feasible project
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Spanning Two Decade’s: The 50’s to the 60’s Similar? Or Distinctly different? "The postwar years are remembered as a time of affluence‚ consumerism‚ conformity‚ and stability‚ a time when American enjoyed an optimistic faith in progress and technology."(Heretta‚ pg.779) These words best describe the decade that Americas experienced in the 1950’s. It was age of dad’s always-right attitude and a culture that was family centered. The standard of living for American’s was the best in the world. The
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illegally smuggled alcohol. Speakeasies sprung up and were very popular giving people a place to have fun and let loose. They were underground bars that sold alcohol illegally. In addition to this illegal actions‚ gangs played a big part in the 1920’s. The organized groups actually ran the speakeasies‚ establishing placed in all the major cities. Capable of manipulating police and policies‚ they
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