tools used worldwide (Rao‚ 2012). Customer Relationship Management (CRM) is focusing on meaningful‚ long term relationships and not immediate profit with the customers (2010‚ p.202). According to the research‚ in 2012‚ Nike launched a new business division called Nike Digital sport (NDS). The objective of NDS was designing to develop technologies that allow the users to track their personal performance while Nike collected and stored data relating to customer needs. Because of NDS‚ Nike has been able
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Computers in the 1950 ’s People have been in awe of computers since they were first invented. At first scientist said that computers would only be for government usage only. "Then when the scientists saw the potential computers had‚ scientist then predicted that by 1990 computers may one day invade the home of just about ever citizen in the world" ("History" Internet)‚ the scientists were slightly wrong‚ because by 1990 computers were just beginning to catch on. Then a few years later when scientists
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Section 1: IBM is a public company which operates in the industries of computer hardware‚ software and IT services. It is a large American multination corporation with headquarters in Armonk‚ NY. The IBM Corporation grew out of a merger between three companies and created a long history of innovation. On June 16‚ 1911 Charles Ranlett Flint forms the Computing-TabulatingRecording Company as a merger between the Tabulating Machine Company‚ the International Time Recording Company and the Computing
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IBM CASE STUDY - DECADE OF TRANSFORMATION The IBM’s rise to the top and its abrupt fall followed by its decade of transformation‚ boldly highlights the importance of a solid strategy IBM was the synonym for greatness and profitability during early 1990’s but the lack of company’s ability to foresee into the future & its internal issues cost the company bigtime.It registered its first loss during 1991 mainly due to its inability to adopt to the customer centric PC industry. Phase 1: Incremental Improvement
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Since the beginning of radio’s “golden age” in the 1940’s‚ this form of mass media has experienced many changes from different programming‚ to advertising‚ to broadcast laws‚ etc. Beginning when the first radio station‚ KDKA‚ signed on in 1920 ‚ it was quickly being picked up as a new emerging form of mass media. By the mid-20’s radios themselves were better and easier to use‚ and by 1930‚ were being purchased by the millions. Radio not only survived but thrived through the great depression. This
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Harry S Truman was short and resembled an owl with his thick round glasses. He spoke in the Midwesterner ’s flat‚ nasal tone. But he was definitely real‚ and established a reputation for speaking the truth. Born in Lamar‚ MO‚ on May 8‚ 1884‚ Truman was the oldest of three children of John Anderson and Martha Ellen (Young) Truman. His birthplace was just south of the area where his grandparents had moved from Kentucky four decades earlier. The letter "S" in his name was not an abbreviation. It because
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Professor Simon M/W History 1301 History essay: Ulysses S Grant Hiram Ulysses Grant was born April 27‚ 1822 in the state of Ohio. Grant was born to an average working family who moved to Georgetown Ohio shortly after Grant’s birth. At the age of 17 Grant did not want to follow his father’s footsteps and carry on the family leather business‚ Grant’s father had his son join into the United States Military Academy at West Point. Grants birth name was Hiram Ulysses Grant‚ upon registering in the
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THE PROMOTIONAL TOOLSADVERTISING1. PERVASIVENESS: Advertising permits the seller to repeat a message many times. It also allows the buyer to compare messages of various competitors. Large scale advertising says something positive about the seller size‚ power and success. 2. AMPLIFIED EXPRESSIVENESS: Advertising provides opportunities for dramatizing the company and its products through the artful print sound color. ADVERTISING CAN BE USED TO BUILD UP A LONG TERM IMAGE FOR A PRODUCTPROMOTIONThe
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Hardships during the early and mid-1920’s were rare. People went out to casinos‚ went out to dance‚ and even went out to eat and drink. Yes‚ the 1920’s‚ which later had become known as the ’roaring’ 20’s‚ was a time of celebration. But it was not until 1929 when things did not go as planned for most Americans. Many people faced hardship‚ and the ones who just came into the country‚ trying to live the ’American Dream’‚ worked hard to escape the lives of abject poverty‚ but it was not enough
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The Forever changing Events of the 1950’s -1990’s Throughout the last fifty years there are many events that significantly shaped who we are today and changed America’s future greatly. Throughout these decades the American experience has greatly varied. There were several wars such as the Cold War‚ Vietnam War‚ and the Gulf War all which took its own toll on the American people and their economy. The civil rights movement‚ protest‚ and demonstrations throughout the decades
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