smartphone market.Available: http://www.chinadaily.com.cn/bizchina/2012smartphone/2011-11/24/content_15483432.htm. Last accessed 15th January 2013. Einhorn‚ B. (2013). In China ’s Smartphone Market‚ Lenovo Gets Busy. Available: http://www.businessweek.com/articles/2013-01-03/in-chinas-smartphone-market-lenovo-gets-busy#p1. Last accessed 17th January 2013. Ford‚ E. (2013). Apple seeks bigger bite of Chinese smartphone market. Available: http://www.thetimes.co.uk/tto/business/industries/technology/article3652479
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Introduction Nokia was founded in 1865‚ is headquartered in Finland‚ mainly engaged in the production of mobile communication products multinational‚ is the world’s third largest mobile phone manufacturer. February 2011‚ Nokia and Microsoft entered into a strategic alliance and the depth of cooperation. Over the past few years‚ Nokia shares have gradually from London‚ Frankfurt‚ Paris and Stockholm stock market delisting. February 9‚ 2012‚ due to poor management‚ Nokia announced layoffs in three
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Pros and cons of going international When thinking about internationalization‚ a lot of people instantly associate it with multinational companies. It cannot be said that they are wrong; however‚ internationalization is a far more complex phenomena as it does not only consist of companies setting their headquarters outside the borderlines of the countries of origin. If an entity simply decides to import or export commodities or services‚ their action can also be described as ‘going international’;
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comment on the following report titled “China Tech Firms Pursue Growth in Brazil” by Yun-Hee Kim on June 6‚ 2012. g-market giant Brazil to seize on growing demand for personal computers and smartphones in South America’s biggest economy. From Lenovo Group to telecommunications giant ZTE‚ cash-rich Chinese hardware makers are seeking to boost their market share globally as demand cools at home. They are looking at both buying firms abroad in countries such as Brazil‚ or setting up their own manufacturing
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HKU575 ALI FARHOOMAND DELL: OVERCOMING ROADBLOCKS TO GROWTH You don’t get a big result if you don’t challenge people with big goals. - Kevin Rollins‚ president and CEO‚ Dell1 In spring 2005‚ Dell‚ Inc. (“Dell”)‚ the world’s largest personal computer (PC) maker‚ announced a new goal: to reach US$80 billion in annual sales by 2009. The goal was fairly ambitious for Dell‚ which at the time had revenues of about US$49 billion.2 In an effort to meet its goals‚ Dell had woven together a
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1.1 The competition with Gibson and the failure of recording guitars Epiphone had introduced the recording series of guitars at the height of banjo boom in 1928. Although the market was certainly ripe‚ the recording guitars were not successful accepted by the market because the recoding guitars was lack of celebrity endorsement and the volume of recording guitars was too small and arguably too ornate if compared to the mighty size and volume of the Gibson L-5. Epiphone took the concept of the Gibson
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computer organisations that have launched in India all to woo the Indian consumer with an asset that was marked for the upper class only. Companies fighting for a share in the computer market include multinational companies like Dell‚ Intel‚ HP Compaq‚ Lenovo‚ Toshiba and others. With competition nearly neck-to-neck‚ all these companies try to come up with new gadgets and gizmos to entice people to buy their product and its accessories. Laptops are competing with desktops for market space and are trying
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Have you ever wondered how industries are determined oligopolies or monopolies? In this paper I will discuss how concentration ratios are used to determine total market shares within four specific industries. I will also discuss the levels of competition within those industries and how oligopolies can benefit society. Case‚ Fare‚ and Oster defines concentration ratio as the share of industry output in sales or employment accounted for by the top firms (2009). They are used to measure
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CHAPTER 1 • INTRODUCTION TO GLOBAL MARKETING 33 CASE 1-3 Acer Inc. A ISBN 1-256-69396-0 cer Inc. is a leading marketer of notebook and desktop PCs. The company‚ which posted sales of $21.3 billion in 2010‚ also produces other products such as the new Iconia tablet. As Taiwan gained a reputation as the “tech workshop of the world‚” Acer became Taiwan’s number-one exporter. Stan Shih‚ the company’s founder‚ built Acer into one of Taiwan’s most successful companies. Despite Acer’s
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com/t/business/acer-completes-gateway-acquisition-290 Riedel‚ Chris‚ (2009) “Schools ’Test-Drive ’ Acer Netbooks with Seed Unit Channel Program”‚ http://www.edchannelpartner.com/articles/71837/ Spooner‚ John (2004) “IBM Sells PC Group to Lenovo” ‚ http://news.cnet.com/IBM-sells-PC-group-to-Lenovo/2100-1042_3-5482284.html
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