customers really need. 2. Market Condition Even thought Dell achieved good results in the US market by using its direct selling mode. But in China this kind of selling way was not suitable for Chinese market condition‚ as its competitors‚ such as Lenovo and HP‚ all use distribution way of selling‚ Dell did not sell good when it entered Chinese market. After
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But try Chairman Yang Yuanqing of Lenovo‚ who has moved his family to North Carolina to deepen his appreciation of American culture‚ so as to help him integrate his Chinese and American workers. Or Lakshmi Mittal‚ the London-based Indian boss of Arcelor Mittal‚ who says his multinational team of executives get on so well that he forgets there are different nationalities in the room‚ and who believes his firm has no nationality‚ instead being “truly global”. Lenovo and Arcelor Mittal are at the leading
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CHAPTER 14 GLOBAL MARKETING COMMUNICATIONS DECISIONS II: SALES PROMOTION‚ PERSONAL SELLING‚ SPECIAL FORMS OF MARKETING COMMUNICATION SUMMARY Sales promotion is any paid‚ short-term communication program that adds tangible value to a product or brand. Consumer sales promotions are targeted at ultimate consumers; trade sales promotions are used in business-to-business marketing. Sampling gives prospective customers a chance to try a product or service at no cost. A coupon is a certificate that
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Enterprise Performance Assessment -- The Performance Assessment Systems of Lenovo Abstract In recent years‚ the global economic has rapidly development‚ and it influences the enterprises and their employees. For a company‚ its structure had fundamentally change. At the same time‚ employees have more opportunity to develop and wider development space. They can look for better company constantly‚ in order to realize
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the difference is too far which means the capability is indeed totally different so it will be too difficult to be pursued and it sounds unbalanced competition. Source: IBM ’s personal computer business is taken over by Chinese electronics giant Lenovo‚ while IBM itself focuses more and more on selling its information technology expertise to corporations. Competitors (out of the 2 key attributes): HP because both strategic emphasis on the PC segment so they have the same target market. Hp is known
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Case 1-3 Acer Inc. Acer Inc. is a leading marketer of notebook and desktop PCs. The company‚ which posted sales of $11.3 billion in 2006‚ also produces other products such as flat-screen monitors and personal digital assistants. As Taiwan gained a reputation as the “tech workshop of the world‚” Acer was able to become Taiwan’s number one exporter by manufacturing and marketing computers sold under its own brand name. Acer also produced equipment on an original equipment manufacturer (OEM)
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smartphones. The report finds that the Chinese smartphone industry’s shipment volume reached around 422.2 million units in 2013‚ up 66.0% year on year‚ with a total number of 2‚288 models launched over the year. The top six vendors—Samsung‚ Lenovo‚ Huawei‚ Coolpad‚ ZTE‚ Xiaomi— collectively took up over 50% of the total shipments. It is noted that smartphones equipped with a 4-to-5-inch panel and over 8M cameral pixels have become mainstream in China. Around 46% of the Chinese smartphones
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using a comparison of Asian and Western cultures. Secondly‚ a discussion of leadership and the way it is affected by culture will be presented. To support this view‚ a comparison between Chinese and US leadership styles is used. The case study of Lenovo and Yang Yuanqing is then used to show how leadership styles are changing as China becomes host to more global capitalists. Finally the traits of successful entrepreneurs are discussed and the cases of Li Ka-Shing and Steve Jobs have been used to
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Recruitment and Selection In the competitive business environment nowadays‚ companies need to present themselves as serious players with edges in various aspects‚ one most important of which is quality of their workforce. The quality of an organization’s workforce ‚to some degree‚ determines how far it can go and this kind of quality depends mostly on an essential element in an organization’s operation‚ which is human resource management (Martin‚ J. 2008). Human resource management refers to the
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International Bisiness Times International Business Times. (2015). Huawei Founder Ren Zhengfei Dismisses Chinese Military Connections. From http://www.ibtimes.com/huawei-founder-ren-zhengfei-dismisses-chinese-military-connections-1791228 Kotabe‚ M Lenovo. (2014). Lenovo Completes Acquisition of Motorola Mobility from Google. From http://news.lenovo.com/article_display.cfm?article_id=1860 Locke‚ E Porter‚ M. (2004). Competitive Avantage‚ creating and sustaining superior performance. New-York: Free Press. RenuRastogi
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