Executive Summary This case analysis report focuses on the declining market share faced by Dell‚ Inc. (“Dell”‚ the “Company”) and recommendations are given as to where the Company needs to alter its strategy at a business level as well as a corporate level. Broad recommendations include foraying into the retail space at a more aggressive pace‚ laying greater impetus in fast emerging markets such as China and India‚ and focusing more on R&D efforts in order to ensure that higher levels of innovation
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* In 2002‚ Hewlett-Packard (HP) became Industry leader and made acquisition of Compaq. * In 2005‚ Acer and Lenovo active in emerged markets. Acer became strong brand in Europe and Lenovo became dominant position in China. Product section competitors * PC Manufacturers There is four top PC vendors that challenge Apple such as – Hewlett-Packard‚ Dell‚ Acer‚ and Lenovo accounted for 55% of worldwide market shares. Apple just in 4.2% and get sixth position in worldwide market shares in
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| Operating Environment and Competition | MARKETING MANAGEMENT - I | | | | | Submitted By: Submitted To: Mr. Khem Singh(191090) Prof. Freda J Swaminathan Mr. Anshul Kaul(191077) Fore School Of Management Mr. Anjan Chakrabarty(191072)
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great platform to franchise owners. They are able to build‚ manage and distribute their own content through this website. An added advantage to doing so is that the NBA website attracts millions of people around the globe. Chinese companies such as Lenovo and Haier are utilizing this website to attract more and more customers to their website. The
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------------------------------------------------- DMAICS From Wikipedia‚ the free encyclopedia ------------------------------------------------- The DMAIC Improvement Process DMAIC refers to a data-driven improvement cycle used for improving‚ optimizing and stabilizing business processes and designs. The DMAIC improvement cycle is the core process used to drive Six Sigma projects. DMAIC is not exclusive to Six Sigma and can be used as the framework for other improvement applications. DMAIC
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give them an irresistible offer e. Setup an activity at local malls and increase sales. Question 3: Dell has planned to launch their laptops with the latest version of Windows‚ you being the Brand Manager of Lenovo have to do the same. How will you divert more customers to buy Lenovo over Dell? a. Launch a promotional activity giving a discount on your current product b. Create a new discussion on your Facebook page talking about the benefits of your product c. Create a mobile application
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Shipments‚ Fourth Quarter 2012 (Preliminary) (Units Shipments are in thousands) Vendor 4Q12 Shipments 4Q12 Market Share 4Q11 Shipments 4Q11 Market Share 4Q12/4Q11 Growth HP 15‚023 16.7% 15‚113 15.8% -0.6% Lenovo 14‚105 15.7% 13‚040 13.6% 8.2% Dell 9‚482 10.6% 11‚967 12.5% -20.8% Acer Group 6‚959 7.8% 9‚692 10.1% -28.2% ASUS 6‚467 7.2% 6‚126 6.4% 5.6% Others 37‚753 42.0% 39‚974 41.7% -5.6% All Vendors 89‚789
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distribution from smaller outlets to national chains Apple launched website for direct sales in 1997 Greenest lineup of notebooks that are energy efficient and use recyclable materials. Situation Analysis: The top PC vendors HP‚ Dell‚ Acer and Lenovo accounted for 55% of worldwide shipments between years 2006-2009. There are two categories of major suppliers in the PC market. The first category provided highly competitive prices since there were many sources available to sell parts like memory
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problematic for Apple? Competitive structure: The PC industry is highly concentrated. The four big‚ HP‚ Dell Acer and Lenovo represent 55% of the worldwide shipments. Moreover‚ competition is rude as innovations are fast moving. Then competitors are trying to develop new competitive advantages. For instance Dell has combined direct sales and build-to-order manufacturing; IBM and Lenovo‚ then Hp and Compaq merged together to be stronger on the market. At the same time the example of Dell‚ who entered
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Assignment #4: Case 13-1 “Advertising‚ Public Relations and the 2008 Beijing Olympics” International Marketing Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Over the past three decades or so‚ the body of knowledge of public relations has grown significantly and public relations continue to evolve as a strong discipline (Sriramesh and Vercic‚ 2001). It is important to note that public relations are not marketing
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