execute‚ and evaluate organizational programs that promote the exchange of influence and understanding among an organization’s constituent parts and publics.( Public Relations: The Profession and the Practice Third Edition© 2009 by Dan Lattimore‚ Otis Baskin‚ Suzette Heiman‚ Elizabeth Toth). 2) Public relations are a management function that establishes and maintains two-way‚ mutual relationships and communications between an organization and its publics and stakeholders (i.e. those who have a stake
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leading franchisors of quick service restaurants. Dunkin’ Brands is the parent company of both Dunkin’ Donuts and Baskin-Robbins. Dunkin’ Brands Group‚ Inc. is headquartered in Canton‚ Massachusetts. At the end of 2013‚ Dunkin’ Brands Group‚ Inc. had franchisee-reported sales of approximately $9.3 billion. Dunkin’ Brands‚ the parent company of Dunkin’ Donuts and Baskin-Robbins is one of the largest QSR (quick service restaurant) companies in the world with more than 18‚000 points
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Brizuela 1 Javier Brizuela Professor Abad English 1B 14 June 2015 America is Obese by its Own Hand Food is a necessity for the lives of everyone on the planet. Some love food more than others‚ but no matter the case everyone needs to eat in order to survive. Many people have taken advantage of food and consume products they do not need and they especially eat more than they need to. The United States has become impacted with a preventable problem. Obesity‚ or the excess of body fat in a person’s body
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1.0 Introduction In 1934‚ Tom Carvel founded Carvel Corporation. It had one of the oldest and most endearing histories of all the ice cream companies in the U.S. Mr. Carvel used a combination of fresh ice cream and innovative products and manufacturing techniques to establish himself as the local‚ family-orientated ice cream parlor in the New York City area. In 1947‚ Mr. Carvel franchised his first store and proceeded to become one of the pioneers in fast food franchising. Throughout the 1960s and
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define philosophy‚ and facilitate organizational change‚" (Baskin‚ Heiman‚ Lattimore‚ Toth & Van Leuven‚ 2004‚ para. 11). This definition states that someone in the public relations field will analyze the public‚ advise management on decisions‚ plan what the organization has to do to change the public views‚ and set goals for the organization. It is important to make sure the public’s expectations are similar to the goals of the organization (Baskin‚ Heiman‚ Lattimore‚ Toth & Van Leuven‚ 2004‚ para. 11)
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public’s perception of them. They no longer wanted to be viewed as an old fashioned department store. The company no longer wanted sales or clearance racks. They wanted to change the whole retail climate. They called it fair and square pricing (Baskin‚ 2013). This came off a lot like Wal-Mart’s always low prices campaign. This sounds like a great idea to me. However‚ it failed for many reasons. The main reason because it was confusing to consumers. While the other main reason being poor marketing
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Dunkin’ Donuts Class F Group 1 Li Chengjing(Jason) 297624 Wu Jiajia（Tina）297721 Lu Sixuan（Justin）297701 Zha Rui（Emily）297773 Dong Fangyu（Melody）297578 Tan Xiaoquan（Lona）297665 Contribution： Dong Fangyu ：Company History Zha Rui：Company Operation Wu Jiajia：Vision Tan Xiaoquan：Mission Lu Sixuan：Competitor’s Vision ＆ Mission Li Chengjing：Comparing with Dunkin’ Donuts and its competitor in vision ＆ Mission The history of Dunkin’ DonutsA Dunkin’ Donuts the name has evolved since
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diversity outside these strictly protected areas (Ramachandra Guha 1995). “Losses of native diversity cannot only create costly changes in water or nutrient cycling‚ fire regimes‚ rainfall‚ or soil vitality but can also threaten human health” (Yvonne Baskin 1997‚ 90). Man is not an island that can stand exempt from these gross changes in biodiversity. How long before we make the world our sanctuary? Extinction has everything to do with human beings. We not only contribute to the extinction of species
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Cited: Bloome‚ David. Classrooms and Literacy. New Jersey: Ablex ‚ 1989. Castell‚ Suzanne De‚ et al.‚ eds. Literacy‚ Society‚ and Schooling. New York: Press Syndicate‚ 1986. Harris‚ Karen‚ and Barbara Baskin. "Toward a Culturally Literate Society." School Library Journal 35.12 (1989): 29-32. Wells‚ Gordon. "The Zone of Proximal Development and Its Implications for Learning and Teaching." Sep. 1996. http://cite.ped.gu.se/network/zpddiscussion.html (31
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Warby Parker’s Outstanding Marketing Mix Jennifer Green Professor Ronald Williams Graduate Marketing 25 July 2013 Warby Parker just sold its 500‚000 pair of eyeglasses. This may not seem like much to industry giants like Luxxotica‚ who owns Ray Ban and Oakley‚ but it’s a milestone Warby Parker is happy to celebrate. To understand why Warby Parker is excelling‚ we must first examine their marketing mix. Like a good recipe‚ if the marketing mix includes just the right mixture
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