Leonard v. PepsiCo an Offer Too Good To Be True American InterContinental University Abstract In this week’s Individual Project we are asked to consider specific questions in regards to the case of a Seattle man who took on a soft drink giant in regards to a Harrier Jet. The following pages will discuss first the four elements of a valid contract and then move into a discussion of the objective theory of contracts. The objective theory of contracts will then be applied specifically to the
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Executive Summary Leonard v. PepsiCo This case involved a contract dispute between Mr. John Leonard and PepsiCo Inc. arising from the claims that an advertisement by PepsiCo for a Harrier jet aircraft in exchange for Pepsi points was a valid contract. The court found that the advertisement was not an offer and ruled for the defendant. In order for a contract to be valid there must be agreement‚ consideration‚ contractual capacity and the object must be lawful. In an agreement there must
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John D.R. Leonard v. PepsiCo‚ INC. 1. (a)What are the facts and (b) sources of law in this case? a. Defendant PepsiCo conducted a promotional campaign in Seattle‚ Washington from October 1995 to March 1996. The promotion‚ titled "Pepsi Stuff‚" attempted to persuade consumers into collecting numerous "Pepsi Points" in order to redeem them for merchandise featuring the Pepsi logo. During this campaign‚ PepsiCo launched a promotional commercial intended for the Pepsi Generation‚’ in order to gain
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weight was placed on the £1000 bank deposit that claimed to ’show their sincerity in the matter’ in showing that the advertisement was not just a puff. [edit] Later influence The case was quoted extensively in the famous "Pepsi Points case"‚ Leonard v. Pepsico‚ Inc.‚ 88 F.Supp.2d 116
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and the current Chief Executive Officer of PepsiCo‚ the second largest food and beverage business in the world by net revenue. (Figure 1) Figure 1 - Chief Executive (CEO) of PepsiCo Product range or most profitable products PepsiCo make‚ sell and distribute a variety of convenient and enjoyable foods and beverages in more than 200 countries and territories. Beverage business is the largest and highly profitable business. Figure 3 - PepsiCo has 17 mega brands that generate $1 billion
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The PepsiCo Company never ends the World’s #2 carbonated soft drink maker. The company’s soft drinks include Coke‚ Sprite and Fanta. Coca-Cola is not the company’s only beverage; Coca-Cola sells Minute Maid juice brands‚ Aquarius sports drinks‚ and Kinley water. PepsiCo and Coca-Cola hold together‚ a market share of 95% out of which 60.8% is held by Coca-Cola and the rest by Pepsi. Problem Identification 1) Losing market share to its competitors Pepsi’s main competitor‚ Coca-Cola has
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| | I. Background | 3 | II. Vision | 6 | III. Mission | 6 | IV. Values | 8 | V. Objectives | 9 | VI. Polices ‚Values &Statements | 10 | VII. Social Responsibility | 13 | VIII. Financial Analysis | 15 | i. Liquidity Ratios | 15 | ii. Activity Ratios | 16 | iii. Debt Ratios | 19 | iv. Profitability Ratios | 20 | v. Market Ratios | 23 | Phase Two | | I. General Environment (PEST Analysis) | 24 | II. Porter’s
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7. STRATEGIES OF PEPSICO IN VIETNAM MARKET Further‚ the most favorite and potentially profitable approaches for entering a foreign market are strategic alliances and joint ventures with foreign partners. Because of strategic cross-border alliances‚ company can spread out geographic coverage and build up competitiveness in foreign markets‚ especially step over the legally invested barriers from host-countries government. (Thompson et al 2008‚ pp. 217-220) In 1993‚ following by the removal of U
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Abstract PepsiCo has built a strong empire that has given it dominance throughout much of the world as a provider or snack foods and beverages. As it has worked to build its market share‚ PepsiCo has made many key decisions – some positive and some negative. It has also gone through a number of changes including the acquisition and subsequent divestiture of several fast food chains. This paper focuses on the process that all companies should follow to help determine whether the industry they are
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PepsiCo. Introduction: The Pepsi Corporation has a strong focus on corporate growth and brand name domination. PepsiCo produces beverages‚ snacks‚ and foods. The company consists of PepsiCo Americas Beverages (PAB)‚ PepsiCo Americas Foods (PAF)‚ and PepsiCo International (PI). PepsiCo was marketed first as a bargain brand. In the first part of the 20th century‚ PepsiCo changed chief four times and declared bankruptcy twice. PepsiCo modified its focus from bargain brand promotions to advertising
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