HOW SMALL BUSINESS BUIDS RELATIONSHIP WITH its CUSTOMERs – A CASE OF TOP CURLS BEAUTY SALON- ACCRA‚ GHANA. Introduction According to Gronroos (1997)‚ marketing in relational terms means “To establish‚ maintain and enhance relationships with customers and other partners‚ at a profit so that the objectives of the parties involved are met. This is achieved by mutual exchange and fulfillment of promises”. As to whether a business will profitably benefit from investing in relationship with its
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while at the same time it is wrong. They move into cities and drop their prices causing the clientele to shop at their store. As consumers start running to Wal-Mart instead of the Mom and Pop grocer down the road‚ the small businesses are forced into bankruptcy. As these small business owners are forced to liquidate their remaining stock and permanently close their doors‚ options are removed from the shopper’s list. When the majority of competing stores have shut down‚ Wal-Mart immediately raises their
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DEFINITION OF SMALL BUSINESS: There is no precise definition of a small business. Some would consider a business as small if it has no more than a specified number of employees. Other would like to believe a business as small that limits its scope of operation to the local market area. Yet others may prefer to classify a business as small on the basis of nature of firm‚ such as the local medical store‚ clothing store‚ service station or a jewelry store. WRITERS’ DEFINITION: “A small business is defined
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Small Business Owners Did you know that 65 percent of Americans are small business owners? The average income of these small business owners is over $400‚000. According to statistics‚ there are at least 25 million small business owners in the United States. Only 20 million out of the 25 million have fewer than 50 employees and approximately 17 million small businesses have only one or two employees‚ including the owner. Owners can have any type of education to start their own business.
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Global Entrepreneurship and Small Business Management 9-1 Entrepreneurial Enterprise 9-2 The Business Plan and SelfEmployment 9-3 Operating an Entrepreneurial Enterprise 9-1 OBJECTIVES Explain the importance of an entrepreneur in the development of an economy. Differentiate between the types of Entrepreneurial businesses. Describe telecommuting and the effect of technology on home-based businesses. The Economic importance of Entrepreneurs The world of business is constantly changing.
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begin with‚ small businesses are becoming a main focus by hackers. One main reason is small business do not believe it can happen to them because of all the big business that are out there serving a similar customer. When small businesses go electronic the main focus is not cyber security. One reason why is due to the income level of the business. Most small businesses are even taking a financial leap of faith‚ when going electronic connecting there business to the internet. Often times small businesses
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compete fiercely with each other to get what they want. Even so‚ although I accept its not a walk in the park for employer superbrands‚ in terms of attracting talent‚ the job of attracting talent (in a numerical sense)‚ is a lot easier than it is for small businesses with lesser known brands. This assertion is franked by a Career Builder survey which found that firms with ‘strong employer brands attract at least 3.5 times more applicants per job post than firms in the same industry’. As well as this
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lot of Small Business firms but all of them can not succeed in their business. It is very hard to operate and make a business profitable here. It is also not very easy to start a new Small Business firm. In this part we will try to identify the key problems that a Small Business firm faces in its establishment and operating period. The major problem a Small Business firm faces in its establishment period is the problem for capital or sufficient financing problem. The key to a Small Business success
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fact that small business has become a crucial part of the business environment of any country. What is the small business? A small business is owned and operated privately‚ and it has a few employees and a small volume of sales. Depending on the countries and industry‚ the legal definition of "small" is usually different. In Australia‚ “a small business is defined by the Fair Work Act 2009 as one with fewer than 15 employees”( Fair Work Act 2009). Even thought individual small business only creates
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Final exam Small Business Management Question 4. The Small Business Administration (SBA) strives to protect and strengthen the interests of small business in the United States. Not only does it have many financing programs‚ it also offers many others such as legal help‚ government contracting and disaster assistance. The following programs are designed to help finance both start-up and existing businesses that do not qualify for traditional loans. 1. Capital access programs (CAPs)
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