The Product Concept PhaseAs discussed in Chapter 2‚ new ideas for new products and services are generated in many different ways in and outside the modern company in the market. Today a more open and collaborative process of accessing innovative ideas and problem solutions is available to companies on the Web in the form of wiki platforms. A wiki is a collaborative Website that can be directly edited by anyone with access to it. This virtual market for new product ideas that is generated by a wiki
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Product Process Matrix A common classification of production process structures We often classify processes based on their physical configuration‚ material and product flow‚ flexibility‚ and volume expectation. There are four different process types‚ which a manager can choose‚ keeping in mind the relative importance of the following attributes:- Quality‚ Time‚ Flexibility‚ and Cost. These are: 1. Job process 2. Batch process 3. Line process‚ and 4. Continuous process Job
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Introduction The increase in the number of companies and the competitive prices that the companies offer has given rise to a competitive situation in the companies (Borden‚ 1984). Marketing activities in companies are framed based on the ‘marketing mix’ of the company (Borden‚ 1984). The marketing mix framework consists of 7Ps considering the modern scenario (Booms and Bitner‚ 1981‚ cited in Rafiq and Ahmed‚ 1995). This is an improvement over the original marketing mix of 12 elements (Borden‚
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CASE 4: WindVest Motorcycle Products Down the Windy Road May 22‚ 2011 Case summary: WindVest is a small family business specialized in designing and manufacturing windshields for motorcycles. The company has experienced an annual growth of 10% and 1.5 million Dollars of sales. In order to overcome the local competition WindVest would like to improve the company’s efficiency trough the restructuring of their supply chain and finding suppliers that are located around their headquarter
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MAC II Dakota Office Products Q1) Why was Dakota’s existing pricing system inadequate for its current operating environment? The existing policies being followed by Dakota regarding Accounts receivables are a major issue‚ which is affecting its payment of working capital line of credit (@10%). Customer A pays its bill within 30 days‚ whereas B takes up 90 days or more. Dakota can achieve sufficient liquidity‚ if it tightens its credit policy. | | | | | 2) Develop an activity
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A product launch should be evaluated using a business case that is built around the future expected cash flows. However‚ from a portfolio perspective there are some factors that must be considered in forecasting the future expected cash flows. • Cannibalization As new products arrive‚ the revenue and costs involved should not be looked at in isolation. There can be ripple effects across the business where a new product cannibalizes sales from existing products. For example‚ the launch of a new
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• The products they produce • Who their customers are • Where their customers are located Once the above considerations has been taken‚ a manager can then look at the advantages and disadvantages to the different types of departmentalization. Two types of departmentalization are product and geography. Product departmentalization is when a company is organized by specific products. Take a look at 3M Corp; they make both consumer and industrial products. All of 3M Crops products operate
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School of Business and Management Xavier University – Ateneo de Cagayan Case Analysis No. 1 The Vice President‚ the Product Manager and the Misunderstanding Alma Frances R. Hortelano‚ MBA‚ DCM Dynamics of Management - MBA 111B Submitted by: Ian Rodel G. Nercuit CASE # 1: The Vice President‚ the Product Manager‚ and the Misunderstanding I. Viewpoint Human Resource II. Statement of the Problem It is apparent that managerial roles were not properly exercised by each
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running at a high speed. But the general public is surprised to find that there are more and more fake and inferior products seriously hampering the expansion of our market economy. Consumers have to be very careful in purchasing goods and services they need; otherwise they will fall into the traps set by the illegal manufacturers. There is no doubt that fake and inferior products are extremely harmful. In the first place‚ they endanger people’s health‚ giving rise to a lot of injury accidents
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review and research strategies on product-service systems P.P. Wang*‚ X.G. Ming‚ D. Li‚ F.B. Kong‚ L. Wang and Z.Y. Wu School of Mechanical Engineering‚ Shanghai Jiao Tong University‚ Shanghai‚ PR China (Received 17 May 2010; final version received 12 October 2010) As present trends in economic and population growth continue‚ the natural environment is increasingly being stressed. More and more researchers‚ institutes and programmes have paid attention to product-service systems (PSSes) in the
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