Chapter 1: Introduction 1.1 Company (i) Company Background McDonald’s is the leading global foodservice retailer with more than 34‚000 local restaurants serving nearly 69 million people in 119 countries each day. While Ray Kroc was the founder of McDonald. The story of McDonald’s first began in 1955 when Ray Kroc opened the first restaurant in Des Plaines‚ Illinois. It then grew on to be a worldwide corporation spanning 117 countries and serving more than 60 million customers everyday. In December
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promotion focuses on saturation. The prognosis for the future is that McDonald’s will continue to increase its annual revenue and stock prices over the next five years. The purpose of this report is to show my working knowledge of the 4 P’s of marketing. Please evaluate this report and prepare for discussion on Wednesday. Product The corporate strategy for McDonald’s product is a threefold approach using strategic flexibility. The three components are permanent‚ temporary‚ and local product
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Marketing Mix Marketing mix must focus on the product‚ pricing‚ promotion‚ and placement of item in order to make it successful. Marketing strategies must feature customer orientation‚ input‚ and accessibility in the fight to the top of the market. McDonald’s is no different. An example of this is illustrated with a comparison of McDonalds and Wendy’s. At first glance‚ they may appear to have roughly the same marketing mix and target markets. Both are fast food and provide similar products. However
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A lesson learned in the hard way People learn things in different ways. Some learn from books‚ some learn from the interaction with other people‚ and some learn from past experiences. For me‚ I always feel learning from personal experiences is the most effective way. I still remember one bitter story of myself when I was young and the lessons learned from it has never been forgotten. It happened when I was 8 years old studying at a local elementary school. Like most of the pupils in China‚ I
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Lesson Learned There comes a time in everyone’s life when bad things happen that we wish had never occurred. This experience‚ that result in being punished or even disciplined by our parents‚ guardian‚ police or even by a teachers‚ often leads us to learn an important life lessons. Soon‚ we realize that we did something we know we should not have done. Growing up‚ I was always the kid who had to be punished; not because I was bad‚ but by doing and saying stupid things‚ and by keeping the wrong
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How did it become so successful? It took the smart approach and researched the taste and need in each country before entering the market. McDonalds is one of the biggest fast food chains around the globe. It has located itself in 119 countries over the past 50 years since it has been established. Even though fast food is eaten mostly in western cultures‚ McDonalds has positioned itself in every single continent‚ integrating into different countries culture. This company has successfully marketed themselves
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purchasing needs. McDonald’s is aware of these changes and aims their messages accordingly. e) The competitive nature of the marketplace. People forget about the McDonald’s products if they are not constantly reminded of the benefits to be obtained from using them. There are many advertisers like the McDonald’s out there trying to attract the same customers or consumers ‚ thus it can be very dangerous if McDonald’s as the advertisers to relax their efforts. f) With the help of the increased sophistication
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789) and (Enders‚ 1995‚ p. 145). Appendices should appear after the notes but before the references. The typeface for notes‚ appendices and references should be smaller than that used in the main text. Further authors’ guidelines can be downloaded from the journal’s website (http://www.ac.ac.cy/research/publication.html). Authors may submit their papers electronically to research@ac.ac.cy in Microsoft Word format. The attachment must be ONE file that includes all components of the manuscript (i.e
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Gazing up at the stars‚ I thought of all the amazing times I had been a part of. The whole week had been full of zeal. Every day was a payoff of all of the work put into this experience. "Did it have to end so quickly?" I wondered to myself. "Just think of next year"‚ I said to comfort my disbelief‚ "It’s going to be ten times the fun. I’ll make sure of that." After what seemed like years of waiting‚ the day of camp finally arrived. I hastily packed my bags and threw them in my car. My
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of folks. You never really understand a person until you consider things from his point of view until you climb into his skin and walk around in it."(39). By Harper Lee as the author of To Kill A Mockingbird. This book had been published in 1960 but the story was taking place in the 1930’s at this time era the Great Depression‚ In the south where racism is most Severe. Lee’s To Kill A Mockingbird Portrays many life lessons‚ but the most important are Discrimination‚ Racism‚ and Justice. For example
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