Case #16 Proctor & Gamble: Selling Through Customer Business Development Questions for Discussion: 1.Which of the sales force structures discussed in the text best describes P&G’s CBD structure? In the 80’s‚ manufacturers began to spend money to better understand consumers‚ and P&G more than anyone. However‚ they never really asked‚ if these needs were the same in retailers. It was the period when P&G decided‚ to change the sales department into a more strategic department named Customer Business
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Diversity in Decision Making: The CEO and Organizational Culture Profile Proctor and Gamble: Leadership and Organizational Behavior/BUS 520 January 31‚ 2014 Dr. Jelena Vucetic Proctor & Gamble or P&G for short was formed in 1837 in Cincinnati‚ Ohio by two brothers in law who were originally makers of soap and candles. Proctor & Gamble is a global‚ publicly traded Fortune 500 company. They operate in over 180 countries. Proctor and Gamble has 50 leadership brands including Tide‚ Charmin‚ Joy and
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Letter from Birmingham Jail Martin Luther King wrote the Clergymen who have written him a letter‚ claiming that the demonstrations that were being held were “unwise and untimely.” He explained in his letter why he’s writing them back even though he doesn’t usually respond to criticism because to him it would be just waste of precious time. However‚ considering them as men of good will he wanted to give them answers. King’s letter appeals to many emotions as pathos‚ ethos‚ and logos to his audience
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King’s Letter from Birmingham While in Jail for peaceful protesting for civil rights‚ Martin Luther King Jr. wrote‚ Letter from Birmingham Jail. He wrote it to a group of clergymen who did not support his civil rights movement in order to try and gain their support. King adopts a tone of controlled anger in order to create a logical yet emotional argument. When talking about the suffering of his people‚ Kings tone holds restrained anger. King displays that; “it is easy for those who have never
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Increasing Importance From Birmingham “A Letter From A Birmingham Jail” written by Dr. Martin Luther King Jr. is an amazing piece of writing that Dr. King wrote in response to a statement made by eight white Alabama clergymen. The letter conceded that social injustices were taking place but expressed the belief that the battle against racial segregation should be fought solely in the courts and not taken onto the streets. Dr. King was writing the letter to explain his reasoning on being in Birmingham
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In Martin Luther King Jr.’s “Letter from Birmingham Jail”‚ Mr. King uses many rhetorical situations and persuasive appeals. King writes this letter‚ in my opinion‚ to the audience of the American people. I feel the persuasive techniques‚ the structuring of the sentence and the content expressed was intended to force the American white middle class’ eyes open to the blatant disregard of the Supreme Court’s decision of 1954 - outlawing segregation in public schools. A short minded
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things in the media can effect us drastically. Whether it’s something we hear‚ watch‚ and even read. The Bridge to Terabithia is a book that could effect children in a harmful way‚ ranging from emotional trauma‚ to anti-religion messages. I hope after reading this letter‚ you will consider removing this book from the school curriculum and library. First of all the book deals with a lot of darkness. Jesse doesn’t have the happiest home life‚ nor school life. His father is rough‚ and his mother holds
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In the novel “Letter from the coffin-trenches”‚ written by Ken Catran‚ is about a young lad participating in the army to fight for his country and also writing to his girlfriend for communication. So whenever he is away they won’t lose their bond. One of the characters that I like in the novel is Harry Wainright and he is the youthful guy among the soldiers. He is the bravest man that they’ve had in the team as well. I like him because of his characteristic of heroism‚ by showing us his courageous
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Proctor and Gamble (DRAFT) Case Discussion Questions What strategy was Proctor and Gamble pursuing when it first entered foreign markets in the period up until the 1980’s? • In 1915 opened a plant in Canada to produce Ivory Soap and Crisco • In the 1970’s P&G entered Japan and other Asian Nations. • Strategy- P&G entered a nation by acquiring an established competitor and its brands. i.e. case of Great Britain and Japan. • Strategy- the Company developed new products in Cincinnati and then
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ENC 1102 MWF/11-11:50 March 25‚ 2013 Martin Luther King’s Philosophy of Justice Martin Luther King’s “Letter from Birmingham Jail” was written in response to a public statement of concern and caution issued by eight white religious leaders of the south. His inspiration for writing the letter was the clergymen’s unjust proposals and the letter allowed him to present his rebuttal. In this letter‚ King explains his philosophy‚ which includes his views of “just laws” and “unjust laws.” He also explains
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