ENGINEERING ETHICS Concepts and Cases This page intentionally left blank g F O U R T H E D I T I O N ENGINEERING ETHICS Concepts and Cases CHARLES E. HARRIS Texas A&M University MICHAEL S. PRITCHARD Western Michigan University MICHAEL J. RABINS Texas A&M University Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Engineering Ethics: Concepts and Cases‚ Fourth Edition Charles E. Harris‚ Michael S. Pritchard‚ and
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David Dawei Liu 860919297 Bus 174 Case Study 2 Q1. Compare Pandora’s original business model with its current business model. What’s the difference between "free" and "freemium" revenue models? Pandora’s original business model was to provide users with 10 free hours of access to their website contents. Once the 10 hours has been used up‚ they will then be asked to subscribe to Pandora at a rate of $36 per month for continual access. Whereas‚ their current business model is designed where
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former high-ranking New York Knicks basketball team executive recently awarded her more than $11 million in punitive damages. They did so after hearing testimony during what the New York Times called a “sordid four-week trial”. Officials of Madison Square Garden (which owns the Knicks) said they would appeal the verdict. However‚ even if they were to win on appeal (which one University of Richmond Law School professor said was unlikely)‚ the case still exposed the organization and its managers to
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Case Study Title Analyzing the Value of Information Affordable Homes Real Estate Executive Summary Real Estate Name: Wisconsin Real Estate Association Industry: Housing Development Six Dominating Housing Development Projects: Woodland Hills Granite Mound Creek Side Huntington East River Community Forest Green Eau Claire South *each projects started and have sold with 100 homes‚ and is currently developing Phase 2. Recommendations and
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Marketing Plan: Adidas AG Taylor Fjeldheim Principles of Marketing Executive Summary Adidas AG sells sports shoes‚ apparel‚ and equipment in 170 different countries. There focus lies in football‚ soccer‚ basketball‚ running‚ training gear‚ golf‚ and apparel. This is a two billion dollar industry and with Adidas being a main cog. They also specialize in lifestyle goods including SLVR and Y-3 fashion brands. They have trademarked their three-striped logo that has become a
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Mariners’ Polytechnic Colleges Foundation Rawis‚ Legazpi City Case Study in Management I BSCA 2A1 Submitted by: Submitted to: Jollebee L. Manila Norma M. Villanueva Student Asst. Prof. II I. Title of Case Study: WHICH RULES ARE RULES? II. Statement of Major Problem: Policies are not being implemented well. III. Statement of Facts: a. The head department is undecided on how to implement the rules and which rules
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Case Study Analysis: Why Dine Equity’s CEO Julia A Stewart Manages Like a Teacher? Summary: Julia Stewart is an extremely successful businesswoman who brought in the techniques that her father used in teaching his US history class into the world of restaurant management. Julia takes her skeptical father to several Taco Bell restaurants to show him how she has been using techniques learnt from watching him. She identifies the importance of crediting employees for their work and thereby increasing
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CASE 4: ACCOUNTING FRAUD AT WORLDCOM Betty Vinson: victim or villain? Should criminal fraud charges have been brought to her? How should employees react when ordered by their employer to do something they do not believe in or feel uncomfortable doing? In discussing whether Vinson should been charged with criminal fraud‚ it can be analyzed from ethical perspective which can truly judge whether she was morally responsible for the wrong or not. In order to determine whether Vinson was morally responsible
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DEMAND FOR TEA EXCEEDED THE SUPPLY‚ DRIVING UP ITS PRICE (A Case Study Analysis) Presented to the Faculty of NATIONAL UNIVERSITY COLLEGE OF BUSINESS AND ACCOUNTANCY Manila‚ Philippines under the advisory of Prof. IRENEO R. AGUILAN In Partial Fulfillment of the Requirements for the Subject MACROECONOMIC THEORY 1st Semester‚ AY 2012-2013 Presented by Baja‚ Mark Joseph E. Buenaventura‚ Ariel B. Gabito‚ Charlene T. Tullao‚ Perlene Marie G. Young‚ Camela M. September 10‚ 2012
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AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 SUBJECT:-E-COMMERCE MANAGEMENT COURSE : Total Marks : 80 Attempt all the cases Case 01 GM’s E-Business Strategy INTRODUCTION US-based General Motors (GM)‚ the largest automobile company in the world‚ was in trouble in the late 1990s. The company’s market share in the US automobile market had been steadily declining from a high of 50% in the late 1960s to a low of 28% by 1999.Analysts pointed out that GM had been in the grip of a vicious
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