E-Business – The Broadway Café Introduction The Broadway Café is in business since 1952. The cafe offers different kinds of coffees‚ teas‚ a full service bakery‚ homemade soups‚ sandwiches‚ and salads. The shop still operates as a grandfather Coffee shop from 1952‚ the café needs to adopt the 21st Century methods and develop e-business. What types of E-Business would you deploy at The Broadway Café? I would deploy an online menu where customers can see the detailed menu and also select what coffee
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Environmental scanning is the acquisition and analysis of events and trends in the environment external to an organization. Information technology has the opportunity to play an important role in environmental scanning. 1. Business Dilemma The Broadway Cafe has been in business since 1952 and has never had a single competitor in the neighborhood. One of your employees has heard a rumor that Starbucks might be opening a store a few blocks away. Your staff is worried and is looking to you to provide reassurance
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Ten Critical Areas of Operations Management and their Examples Tarik J. Smith Trident University International The critical decision area of product and service design as applied by management of Hard Rock café is shown by their modification of their menu from the traditional American burgers and chicken wings to the higher-end items such as stuffed veal chops and lobster tails. The decision to put emphasis on live music in the restaurants amounts to service design. Product design is also
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Chapter 7 Customer-Dnven Marketing Strategy: Creating Value for Target Customers come cheap; prices range from $87‚900 to $106‚000. Before bringing it to market‚ however‚ the company needs to identify its target market and estimate the market potential in this segment. 1. Identify an appropriate market segment for this product. Discuss variables the company should consider when estimating the potential number of buyers for the highperformance Fisker Karma sports car. (AACSB: Communication;
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The first online café in South Korea called Electronic Café opened in front of Hongik University in March 1988 by Ahn Sang-Su and Keum Nuri in Seoul. It had two 16bit computers connected to Online service networks through telephone lines. Online service users’ offline meetings were held in the Electronic Café‚ which served as a place that connected online and offline activities. The opening of the online café in Korea was 2-3 years ahead of other developed countries. The online café phenomenon in the
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CHAPTER I EXECUTIVE SUMMARY This is the executive summary of the marketing plan of Café Juan. Here you will see that next year’s objective have been describe in quantitative terms; briefly describes the marketing strategies to meet goals and objectives; including a description of target markets; expected results and as well as key resources needed by Café Juan. As for Café Juan‚ they must have these objectives to have a guide and to provide direction for the rest of their marketing plan. They
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COMPETITIVE ADVANTAGE This paper addresses the use of Porter’s Five Forces model and how it can benefit Broadway Cafe by identifying and analyzing the effect of these forces on its business. The benefits include improved decision making‚ faster time to market‚ better productivity‚ improved competitive advantage‚ more profits and greater customer satisfaction. It also helps in achieving operational excellence. Porter’s Five Forces Model Threat of Entrants Porter’s First force is the threat
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Consultant Briefing Introduction You have been selected as the business consultant for Natural Experience – a private Singapore company The company needs to decide whether it will be worthwhile opening a Natural Experience Café in United Arab Emirates. You have been asked to do some research and develop a feasibility report for client who is the Managing Director of Natural Experience. Your feasibility report (total of 70 Marks) must provide the client
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Broadway Café Project 1 Running head: Broadway Café Project Buffy A. Ryals Strayer University November 7‚ 2010 Broadway Café 2 Table of content Abstract…………………………………………………………3 Introduction……………………………………………………..4 Business Dilemma………………………………………………5 Competitive Advantage…………………………………………6-8 First-move Advantage…………………………………..9 Making Business I………………………………………9 Making Business II……………………………………..10 E-Business………………………………………………………10-12
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Internet café as a supportive educational arena A Case Study Presented to ACCESS COMPUTER COLLEGE In Partial Fulfillment of the Requirements For the Data Communication February 2013 By Divino‚ Joan E. Aboganda‚ Gizelle Ellaine G. Barnido‚ Melvin ACKNOWLEDGEMENT This case study will not be a success without the help of the other people. We are deeply grateful to those who made this case study possible. * First of all‚ we would like to thanks our adviser Mr. Jonathan
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