International Journal of Business and Management; Vol. 7‚ No. 24; 2012 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Developing a Multi-Criteria Decision Making Model for PESTEL Analysis İhsan Yüksel1 1 Department of Business Management ‚ Kırıkkale University‚ Kırıkkale‚ Turkey Correspondence: İhsan Yüksel‚ Department of Business Management‚ Kırıkkale University‚ 7140 Kırıkkale‚ Turkey. Tel: 90-318-3573860. E-mail: yuksel@kku.edu.tr Received:
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SWOT Analysis – Levi Strauss Strengths. Levis’ are the original‚ authentic jean. They were a hit with baby boomers decades ago when they were in their teenager years. Another is that they stood for something beyond profit. The family took pride in providing quality products‚ personal service‚ and fair treatment. The family name and tradition was associated with respect for people—customers‚ employees‚ and the community. Weaknesses. The company began to rapidly lose market share to newer‚
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Levi Strauss & Co. (LS&CO) Levi Strauss & Co. (LS&CO) is a privately held clothing company known worldwide for its Levi’s brand of denim jeans. It was founded in 1853 when Levi Strauss came from Bavaria‚ Germany to San Francisco‚ California to open a west coast branch of his brothers’ New York dry goods business. Although the company began producing denim overalls in the 1870s‚ modern jeans were not produced until the 1920s. The company briefly experimented (in the 1970s) with employee ownership
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PESTEL Analysis In this part all factors‚ which influence the company as a whole but are out of their direct control including wider social‚ political and economic factors shall be explained. The analysis of those factors of the macro-environment is therefore often known as PESTEL analysis.3 PESTEL is an acronym for the six key strategic areas of change: Political‚ Economic‚ Social‚ Technological‚ Ecological and Legal and a technique for understanding the various external influences on a business4
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Dockers and Snapple - Branding Elements and Marketing Programs Differences Adaptability – Starting with Docker’s‚ Levi Strauss & Co. was able to adapt their brands‚ more so than Snapple‚ in response to changes in consumer values‚ opinions and the need to for their product to remain contemporary relevant (Keller‚ 2008a‚ pg. 143). The Dockers brand was the first casual pant of its kind and over the years changed to include wrinkle free‚ khakis and stain defender technology to compete with various
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goods in the global marketing is extremely challenging. Discuss the major political‚ economic‚ socio-cultural‚ technological‚ legal and ecological challenges that a global marketing manager may have to contend with? The following analysis known as the PESTEL analysis is a framework used to scan the organization’s external macro environment which refers to forces that are part of the larger society and affect the micro environment. Selling and marketing goods in the global market intensifies these
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PESTEL Analysis The PESTEL framework evaluates the external environment variables to identify general opportunities and risks of particular strategies. 3.1 Political With selling cars in 17 countries ‚Tesla Motors has to deal with distinctive political patterns influencing its business operations.One of the major political factors affecting the industry is environmental protection laws to induce production of more environmental cars to meet strict emission levels. The second important factor is US government energy loan programs for
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PESTEL Analysis Political The government reduced drinks driving and binge drinking have resulted in a decline in beer consumption. Also‚ the introduction of the ’No Smoking in public buildings’ law would have an impact on people drinking in pubs. Economical Whilst sales volume have fallen‚ sale value has increased. This is due to premium products such as fruit beers. Large supermarkets are offering cut price deals to entice customers into their shops. There has been a high rise in packaging
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PESTEL-analysis for shipbuilding industry at the Russian Far East Group of factors Representation Conclusion (O/T) Political factors Governmental policy Tax policy Russian – Chinese and Russian-South Korean relationships Level governmental subsidies World Oil & Gas market Concentration of governmental efforts for construction and development of infrastructure of Russian fleet. Maintenance of good technical condition of Russian fleet for successful completing of its goals and
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PESTEL ANALYSIS OF EUROPEAN BREWING INDUSTRY Political * Government organising public events in order to make public aware about the effects of alcohol consumption on the health. * Government is imposing restrictions on consumption of beer and alcohol products. * If anyone is influenced by alcohol in doing crime they are fined with high penalty. This initiative taken by the government was one of the reasons that transformed the buying behaviour of European market. Though would be classified
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