LEVIS B. TABLE OF CONTENT TITLE PAGE Introduction 3 Findings 4-6 Conclusion 7 Recomendation 8 References 9 INTRODUCTION What is your choice for blue jeans? The answer is LEVIS. The inventor of the American garment the blue jeans were born in Buttenheim‚ Bavaria on February 29‚ 1829‚ name is Levi Strauss. Levi Strauss emigrated to San Francisco at the end
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manufactures and markets branded jeans and casual sportswear under the Levi’s‚ Dockers‚ and Slates brands for men‚ women‚ teens‚ and children. Situation Analysis Levi Strauss and Company is approaching to the saturation of Jean Market. The fast changes in consumer tastes‚ competition from both lower and higher-end brands‚ the fast development in the modern distribution and sales technology has brought about a continuing lose of market share. A new series Engineered Jeans has been developed and launched
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CASE STUDY 1 LEVI STRAUSS & COMPANY The question we are asked in this case study is whether or not we would buy shares of stock in Levi Strauss knowing that its managers are willing to trade off some economic efficiency to operate according to their collective view of what is “ethical”. On the surface‚ it appears that Levi Strauss & Co. upholds the highest ethical standards. However‚ what is ethical to some may not necessarily be ethical to others. Like any business‚ Levi Strauss strives
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Levi Strauss & co is the largest maker of brand-name clothing in the world. It has had a long history of being profitable‚ good to its workers‚ and charitable to its factory towns. Compared with other companies in the apparel industry. Levis Strauss had been known for generous wages and good working conditions. According to chairman Robert Haas‚ Levi’s treatment of its workers and concern for their welfare is far greater than in other companies in the industry. When the other American apparel
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analyzing the case we will seek to look at two relevant barriers to entry; namely‚ product differentiation and economies of scale. The economy of scale refers to the decline per unit in product cost as the volume of production increases. Levi’s could have exploited opportunities to outsource their production facilities where labour is cheaper‚ in order to mass produce and have a cost advantages. Volumes of jeans have been produced in this market because other labels such as Arizona Jeans have exploited
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CUSTOMERS’ SATISFACTION LEVEL OF LEVI’S JEANS SEC-F Submitted To: Prof. Suptarishi Purkaystha Submitted by: Akanksha Gupta Komal Shanjan Sinha Tuhina Mandowara Shweta Puri Sujata Barua Akshay Sharma 09BSHYD1012 09BSHYD0386 09BSHYD0765 09BSHYD1032 09BSHYD0807 09BSHYD0866 09BSHYD0060 1 INDEX CONTENTS INTRODUCTION LITERATURE REVIEW HYPOTHESIS FORMATION DATA & SAMPLE SIZE CONSOLIDATION RESEARCH METHODOLOGY ANALYSIS CONCLUSIONS REFERENCES ANNEXURES PAGE 3 5 8 9 11 12 20 22 24 2
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Date: Aug 20th 2010 Subject: Recommendation: LSC to take back the brand GWG® To: All Senior Executives From: Supratim Ghosh Levis’ Strauss Canada Holding An Ember : The GWG Brand® Executive Summary Over the past 4 years‚ Jack Spratt has not performed as per the given targets by LSC. The sales of the GWG® brand jeans and apparels has gone down in terms of market share. Only around 2% of the market share is with GWG® in 2000-2001 (Exhibit 1)‚ while under the license of
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unfavourable‚ for example old fashioned‚ or unattached to specific and clear values. Establishing a strong and distinguishable brand image for the ’Anti-Fit’ range of jeans is the central idea behind Levis marketing strategy for breaking into the competitive market and ultimately gaining a favourable share of the market for designer jeans. Creating the right brand image is largely dependent upon being in tune with the mindsets‚ beliefs‚ values and aspirations of the modern‚ well-informed consumer
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Executive Summary: Levi Strauss & Co is a Global Denim company that has been operating for over 100 years. During the period of 1990-98 they suffered an incredible loss of market share to its competitors. Levi’s failed to change their marketing and advertising strategies to compensate for this change. Alternative choices to Denim as well contributed to this loss. By 2008 Levi’s had decided to re-launch their original jean the 501 on a global scale. They created one fit that will be sold in
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In 2002‚ CEO of Levi Strauss‚ Phil Marineau was faced with a tough decision: whether he should sell product at Wal-Mart. In the last five years‚ Levi-Strauss had lost sales and had to close US plants to move production to cheaper offshore areas. Levi’s really needed to revive the brand image to gain back some lost sales and was using marketing to create new advertisements and product placement to broaden their target market. Levi’s had tough competition on every level of the price-point spectrum
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