One of the readings we read was based on an interview of Primo Levi‚ survived from the terror of Auschwitz. Primo answered to many questions‚ but the one that touched me most‚ and actually made light on my ideas of concentration camps and Nazism‚ was the answer he gave to the question “How is it that there were no large-scale revolts?”. Primo Levi explains that prisoners were very weak from their journey‚ their hair cut‚ and their uniform all the same‚ therefore they would have been spotted almost
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Levi Strauss: Creating Brand Equity 1. Analyze the Dockers communications strategy at the time of the launch. How did it fit with past Levi’s advertising efforts? How did it contribute to brand equity? Throughout the years‚ LS&Co. developed a brand reputation of being durable‚ high quality and reliable. In the 1950s‚ product placement of teen idol James Dean made Levi jeans an “essential fashion among the emerging baby boomer generation.” By 1989‚ the baby boomer demographic (25 - 49) were
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Teresa Bradshaw-Grace Social Argument and Research Project August 8th‚ 2012 Baggy Pants: Criminal Wardrobe or Fashion Statement? I turned 40 years old in May. I took some time to reminisce with my 12 year old son about times and trends I have witnessed in my life. As always‚ his curiosity is centered on politics‚ music and fashion. Our conversation was entertaining as I told him about bell bottoms‚ Fat Albert‚ AC/DC‚ the beginning of hip hop‚ and finally: the birth of baggy pants (as
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Maverick Acquisition of livious apparel‚ Inc. by Gaspier jeans‚ Inc Acquisition of livious apparel Merger—Proposal Discussion Over the last few days‚ Gaspier Jeans‚ Inc. has been in talks for a merger with Livious Apparel‚ Inc. In order to discuss the details of the deal‚ Joan Ryan‚ Chief Executive Officer‚ Gaspier Jeans met Owen Trint‚ Vice President‚ Livious Apparel‚ Inc. on a pleasant Monday morning in Boston‚ Massachusetts. Joan: Good morning Owen! Good to see you after so long. Owen: Good
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Problem Faced with 5 years of declining sales‚ should Levi’s sell a brand to mass discount retailer‚ Wal-Mart? Executive Summary Quick! Name the first company that comes to mind for the following products: facial tissue‚ photocopiers‚ and jeans. Did you answer Kleenex‚ Xerox‚ and Levi’s? I bet you did. The #1 apparel brand for brand awareness and recognition‚ “Levi’s” is virtually synonymous with “jeans.” In the past several years however this strong brand recognition has failed to translate
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The Importance of Market Segmentation 17 Figure 4: Top of Mind Brand Recognition 43 Figure 5: Spontaneous Aided Brand Recognition 44 Figure 6: Prompted Brand Recognition 44 Figure 7: The Most Suitable Source 45 Figure 8: (Part Ii‚ Q12c‚ Questionnaire) 46 Figure 9: (Part Ii‚ Q13a‚ Q13b‚ Questionnaire) 47 Figure 10: (Part Ii‚ Q13a‚ Q13b‚ Questionnaire) 48 Figure 11: Percentage of Repeat Customers 49 Figure 12: Location Ranking 50 Figure 13: Price Comparison 51 Figure 14: Brand Personality 52 Figure 15:
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target consumer UnMe jeans targeted at teen girls who have their own unique taste in fashion. They are social and are trend leaders in their communities. The target group has grown up with the development of Web 2.0 as well as with the downturn of traditional media. Compare to YouTube and Facebook‚ which have an audience of all ages‚ Zwinktopia’s audience fits right into the target group of UnMe jeans. Zwinktopia is designed for the girls who are from 13 to 24 years old and focuses on the contents
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Both A Pair of Silk Stockings and The Story of an Hour by Kate Chopin‚ were written from a third person point of view‚ making the story less subjective and more objective. As a result the reader is unable to put him or herself into the story. The narrative structures of A Pair of Silk Stockings and The Story of an Hour differ in that the setting‚ the time and overall story plots are completely different. There is one similarity that sticks out‚ both protagonists are selfish. There is really strong
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Jean Piaget’s Theory of Schema Madeline A. Dominguez BSHS 325 December 14‚ 2014 Janice Wagner Jean Piaget’s Theory of Schema Theorist Jean Piaget introduced the term schema and its use was popularized through his work‚ such as in his theory of cognitive development. Cognitive development begins from infancy through adolescence and adulthood. In this report I will define the term schema and discuss it based on Piaget’s theory of cognitive development. Schema is defined as a cognitive framework
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everything they are offered.’ “Jean Piaget”. Jean Piaget was a swiss philosopher. He was born August 9‚ 1896 in Neuchatel‚ Switzerland. He studied child thinking and his parents were Rebecca Jackson and Arthur Piaget. In 1923‚ he married Valentine Châtenay; the couple had three children‚ who Piaget did studied from infancy. From 1925 to 1929 Piaget was professor of psychology‚ sociology‚ and the philosophy of science at the University of Neuchatel In 1929‚ Jean Piaget accepted the post of Director
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