Page 1 of 8 ANZMAC 2009 Vertical Brand Extensibility: A Conceptual Framework Nicolas Pontes‚ Monash University‚ nicolas.pontes@buseco.monash.edu.au Colin Jevons‚ Monash University‚ colin.jevons@buseco.monash.edu.au Abstract Brand extension have been discussed to a great extent during the past two decades‚ however‚ most of the work has focused horizontal extensions and little attention has been payed to vertical brand extension. To fulfil this imbalance of existing knowledge‚ in this article
Premium Marketing Brand Brand equity
Formal Analysis Essay “Woman Holding a Balance” I. This is a religious piece of art. A. The painting that Vermeer placed in the background is “The last Judgement” by Jacob de Backer which depicts Jesus Christ in heaven with extended arms. B. The woman in the image is pregnant which creates a sense holiness to the eyes of the viewer. C. The balance which the woman is looking at and holding is empty and implies the acquiring and maintain of a balanced life which will lead you to your
Premium Color Book of Revelation Light
refugees who arrived in Canada annually were forced to leave their countries due to fear and persecution.1‚2 The United Nations defines a refugee as "someone who is unable or unwilling to return to their country of origin owing to a well-founded fear of being persecuted for reasons of race‚ religion‚ nationality‚ membership of a particular social group‚ or political opinion”.3 Refugees in Canada are divided into two groups: those that have obtained the refugee status within Canada (both privately-sponsored
Premium Refugee United States Immigration
hands-on experience and theory which would definitely help me in coming of with flying colours in future career in the selected field. Reason of choosing Canada Canada has an excellent reputation around the world & offers many advantages to the international student. It provides safe and healthy environment to students. Canada offers multicultural environment to study. Canadian education institutions‚ internationally acclaimed for their quality education and Canadian certificates are recognized
Premium Student Education Globalization
Canada: Industries to Celebrities Recently published in “The Star.com” and “National Post” Canada was awarded the well deserved title of second coolest country. Out of a total of sixty countries‚ many Canadians were not surprised by the second place rank. That could only be expected as most citizens of Canada are familiar with the advantages of the diverse country. However‚ more people‚ near and far‚ should be aware of what an dominant country Canada is. Canada is arguably a “cool” place for everyone
Premium Canada United States Management
Gross Investment‚ pushing GDP upward. Besides‚ from 2008 to 2009‚ they both decreased‚ because at that time‚ there was a global economic crisis‚ Canada had revenue of 521.6 billion dollars‚ expense of 578.7 billion dollar and deficit of 57.1billion dollars. (The Economics and Commercial Counselor’s Office of the Embassy of the People’s Republic of China in Canada) At that time‚ people were not willing
Premium Government spending Macroeconomics Gross domestic product
RAJ GARHA PROFESSOR GERRITSMA DATE @ "MMMM D‚ Y" OCTOBER 16‚ 2014 TRUE NORTH STRONG‚ BUT NOT PERFECT Canada is known around the world as an international peacekeeper‚ a place of liberty‚ and a loving country that accepts everyone. This reputation is part of our image‚ and is honoured by many nations. But Canada is not perfect. Racism still exists‚ sometimes it maybe in the shadows‚ it does not take a investigative detective to notice the visible racism all around us. In some cases it is social
Premium United States Racism White people
Canada: The Defining Moments of a Nation A defining moment is the point at which‚ a situation is clearly seen to undergo a change. Canada‚ as a growing nation‚ has encountered many defining moments throughout it’s history. During the twentieth century women of Canada have undergone numerous moments that brought about significant changes for themselves. The most prominent moments‚ which brought about the most change and significance are: the persons case of 1928‚ the women’s liberation movement throughout
Premium Canada First Nations Canadian Charter of Rights and Freedoms
workers. History of Unions in Canada and their Effects on the Economy Unions have been apart of Canadian history since the early 1800’s. Records show tradesmen in the Maritimes having unions during the war of 1812 despite such organizations not being legalized in Canada until 1872 (Maple Leaf Web). Approximately 31% of all workers in Canada belong to unions (United Food and Commercial Workers Canada)(Canadian Labour Congress). The public sector – including schools
Premium Trade union Collective bargaining United States
Poverty is a reality in Canada today. Despite having one of the highest standards of living among all the developed nations‚ and despite being voted numerous times in recent years by the United Nations as the best country in the world in which to live‚ experts agree that poverty is prevalent in Canada today. Unfortunately‚ that is more or less where the agreement ends. Exactly how prevalent and how serious a problem poverty is in Canada is an open question that has been hotly debated for the last
Premium Poverty Space exploration