QUICKSILVER BRAND Submitted to Dr. G.H.S Prasad Submitted to Dr. G.H.S Prasad Submitted by Vijay chandra J Submitted by Vijay chandra J Company profile Quiksilver‚ Inc.‚ incorporated in 1976‚ is a diversified company that designs‚ develops and distributes branded apparel‚ footwear‚ accessories and related products‚ catering to the casual‚ youth lifestyle associated with the sports of surfing‚ skateboarding and snowboarding. It markets products across three core brands: Quiksilver
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dimensions of a nation brand will be explained and the overall strategies will be criticised by integrating Dordevic’s six dimensions into Switzerland. The paper will conclude with propounding suggestions towards the weakest dimension of branding Switzerland that is; culture and heritage. 1. LITERATURE REVIEW Fan (2010) defines the nation branding as an integrated mixture of export‚ place‚ political and cultural branding. All those components gather around and generate a nation brand. According to him
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Molson Canada: Combine the insights you gained from in-class discussions of privacy and CSR in social media to your analysis of the case‚ and make a recommendation that answers the following question: “How could Molson best put the potential of social media to use?” The problem with Molson and their facebook “Cold Shots Campus Challenge” was the mismatch of values that this campaign express (or at least how the public interpret it) and what historically the brand have promote. That’s
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THE INFLUENCE OF BRAND CONSCIOUSNESS ON INDIAN CONSUMERS TO BUY THE DIAMONDS OF ARCTIC CIRCLE Abstract "This research report is to aid Article Circle Limited of Canada in the exporting of diamonds to the Indian market."A brand is an offering from a known source. Brand Consciousness is more than simply a preference for brand names. The term luxury was limited to only the rich and the elite‚ but today in India‚ disposable incomes and of middle class and upper middle class are increasing
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2012 IFTIKHAR HUSSAIN CHUGHTAI FA08-BBA-036 10/4/2012 Summary of ACADEMIC PAPER Levi Strauss: an international marketing investigation This Article consists of a research based study on Levi’s‚ and its strategies for its international business. Todays current situations and relations with countries across the border‚ motivates the companies to go for international business. So this article tells us that while going for international business‚ we have two strategies‚ 1: Standardization
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other. The fairly new‚ and steadily rising name of the Brand Ambassador is now the epitome of many product lines. GC Marketing Services states‚ “a capable Brand Ambassador should be the walking and talking embodiment of the product that they are representing‚” (Cicchetti‚ 2011). What does a Brand Ambassador do exactly? Many of us might depict one as a celebrity endorsing a product. You might recall famous athletes as sponsors of name brand shoes‚ clothes‚ cars‚ etc. You might think they are similar
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How to measure brand image: a reasoned review Luca Cian‚ Ross Business School‚ University of Michigan‚ USA* The aim of this paper is to review the most important tools and methods used to analyse and measure the brand image. Both traditional and innovative measurements have been considered‚ including attitude scales‚ Q-Sort‚ Natural Grouping‚ Kelly Repertory Grid‚ Laddering‚ Benefit Chain‚ Projective Techniques‚ Brand Personality‚ and Brand Narration. Considering the number of tools presented‚
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return to its normal pH - just one minute more than if it had been washed with only plain water! Hence the name‚ “Neutrogena.” Stolaroff believed there was a market for such a high quality soap and arranged to import and distribute the Neutrogena brand product in the United States. Setting the course for future growth‚ he emphasized the transparency of the soap to clearly communicate its difference. In addition‚ he targeted sales to new distribution channels - department stores and better drug stores
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INTRODUCTION Pakola is one of the most popular brands in Pakistan. The brand was created on 14th August‚ 1950. As per our slogan‚ “DIL BOLA …. Pakola”‚ we believe that Pakola is the heart beat of the nation and with its amazing taste holds the potential to ride the taste buds of the consumers at home and abroad. Although the green drink “Pakola Ice Cream Soda” is aynonyms with the name Pakola‚ but that’s not all‚ Pakola gives sensation by bottling other fruity flavors namely Pakola Orange‚ Pakola
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CONCEPT OF BRAND COMMUNITY: BUILDING COMMITMENT IN THE CHARITY SECTOR ABSTRACT The paper introduces a model of brand community development that is extended to the nonprofit sector; a sector that has just recently begun to embrace relationship marketing. It is believed that brand communities represent a unique form of relationship marketing‚ with benefits that are particularly compelling for nonprofits. Indeed‚ the paper reveals that many of the characteristics of brand communities
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