Page 1: Introduction Levi’s is the best known jeans name on the planet. The business was founded by the Strauss family in 1875 and produced jeans for miners out of tent fabric and canvas. It then went on to make jeans from denim which is a coarse‚ heavy twill fabric. The jeans became popular with miners during the California goldrush and were famous for the twin rivets on the pockets. The business went from strength to strength to become one of the twentieth century’s best known global brands.
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Contents Executive Summary 3 Brief discussion of product/service 3 Mission Statement 4 Marketing Objectives 4 Industry Analysis: 4 Industry Sales Trends: 4 Competition: 6 SWOT 6 Competitive Analysis 7 Customer Analysis 8 Four quadrants 8 Target customer: 8 Roles and job titles in buying center 8 Marketing Research 8 Survey Questions 8 Positioning: 9 Develop elements of marketing mix 10 Product Strategy 10 Pricing Strategy 11 Place Strategy 11 Promotion Strategy
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CHAPTER 1 & 2 * What is marketing? Marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. * What is the marketing process? * Needs‚ wants and demands Needs : basic human requirements Wants: the needs becomes wants when they are directed to a specific objects and might satisfy the need Demands: are wants for
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CHAPTER 14 INTEGRATED MARKETING COMMUNICATIONS: PERSONAL SELLING AND DIRECT MARKETING MULTIPLE CHOICE QUESTIONS 1. __________________ is quoted as saying that “everyone lives by selling something.” a. Bill Gates b. Robert Louis Stevenson c. Arthur Miller d. Henry Ford Answer: (b) Difficulty: (2) Page: 513 2. All of the following were characterizations of salespeople brought about by Arthur Miller’s Death of Salesman and Meredith Wilson’s
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We can see this through the text ‘or may your house fall apart‚ may illness impede you may your children turn their faces from you`. Primo Levi is emphasizing that if we forget ‘Inhuman’ then our existence as man are not‚ by far‚ ‘complete’. Hence we cannot be considered as a ‘whole’ man. However‚ the idea of ‘Humanity’ is axiomatically‚ not a perfect concept. The ‘Subjectivity’ of man‚ which was brought to us by the ‘Enlightenment Thought’ after Renaissance‚ affected the western world tremendously
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SWOT Analysis Levi Strauss & Co Levi Strauss & Co is world’s most successful brand of clothing. Founded in 1853 by Bavarian immigrant Levi Strauss‚ Levi Strauss & Co. is one of the world’s largest brand-name apparel marketers with sales in more than 110 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. Its market-leading apparel products are sold under the Levi’s®‚ Dockers® and Levi Strauss Signature® brands. Levi’s®: Invented in 1873
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production concept marketers believe that customers will favor products that are available and in expensive‚ while Product concept makes marketers believe that the customers will favor products with most quality‚ features and performance. Under production concept‚ product gets cheap but under product concept‚ product usually gets expensive. Both of these concepts can lead to marketing myopia‚ but still useful in some situations. Products like ‘sun chips’ can follow the production concept‚ because Bangladesh
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REPORT FOR THE MANUFACTURE OF LEVIS STRAUSS LADIES’ JEANS FOR EDGARS RETAIL STORES To Directors of Edgars‚ This report serves to provide information about Levis Strauss Jeans which we wish to sell through your retail stores‚ Edgars. Levis Strauss is a clothing line which has the potential to become very popular‚ especially once our new line of ladies’ jeans is introduced into the market. Target Market Although the target market for our Jeans is limited to women‚ the popularity and demand
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the changing world marketing is becoming more challenging and marketers are striving to find out new ways to keep pace with the more demanding markets. Future marketing will lead by the big ideas and innovations. Consumer will become knowledgeable about the products and their rights. It will change the consumer behavior and their patterns of consumption. Thousands of researches are conducting by marketing researchers to predict future market and develop the new ways of marketing. In this assignment
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A Generic concept of Marketing Marketing has shown the aptitude to re-examine its focus‚ techniques and goals as the surrounding society changes and new problems require attention. Marketing evolved through a commodity focus‚ an institutional focus‚ a functional focus‚ a managerial focus and a social focus. Each new focus had its advocates and critics. Marketing emerged each time with a refreshed and expanded self-concept. There are three stages of marketing consciousness: 1. Consciousness one-
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