There are a few cultural factors in international selling. Culture is the distinctive way of life of a person that is not biologically transmitted and it will be passed on from one generation to another‚ evolving and changing over time. Sales approach should be adapted for different cultures‚ with regarding to issues like Aesthetics‚ Religion‚ Education‚ Language and Social Organisation. Aesthetics is a non material cultural factor which may have an influence on the development of overseas market
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Contrast between production and product concepts: In production concept marketers believe that customers will favor products that are available and in expensive‚ while Product concept makes marketers believe that products with most quality‚ features and performance will be favored by the customers. Under production concept‚ product gets cheap but under product concept‚ product usually gets expensive. Both of these concepts can lead to marketing myopia‚ but still useful in some situations. Products
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Personal selling is said to be a cost it has a narrow audience and an organization can survive without it. (Discuss) According to Pride‚W and Ferrell O‚ Personal selling can been defined as a process of informing customers and persuading them to purchase product through personal communication in an exchange situation. Personal selling is the process of person to person communication between a sales person and a prospective customer in which the sales person learns about the prospect needs and
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Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling. Modern direct selling includes sales made through the party plan‚ one-on-one demonstrations‚ and other personal contact arrangements as well as internet sales. A textbook definition is: "The direct personal presentation‚ demonstration‚ and sale of products and services to consumers‚ usually in their homes or at their jobs." Advantages/Benefits
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sort of piece of clothing‚ regularly produced using denim or dungaree fabric. Regularly the expression "pants" alludes to a specific style of jeans‚ called "Levis‚" which were designed by Jacob W. Davis in association with Levi Strauss and Co. in 1871[1] and protected by Jacob W. Davis and Levi Strauss on May 20‚ 1873. Preceding the Levi Strauss licensed trousers‚ the expression "pants" had been long being used for different pieces of clothing (counting trousers‚ overalls‚ and coats)‚ developed from
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Garnier fructis — Presentation Transcript 1. MARKETING MANAGEMENT 1 PRESENTATIONBRAND DOSSIER OF “GARNIER FRUCTIS” 2. AGENDAIntroduction to GarnierBrand Positioning and RepositioningStrategies Adopted Advertising Sales Promotion Segmentation Distribution StrategyTackling CompetitionSWOT AnalysisMarket Research AnalysisNet Take AwayRecommendation 3. INTRODUCTION TO GARNIER Garnier is a division of LOreal that produces hair careproducts‚ including the Fructis line‚ and skin
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Heat was radiating off of my skin and the smell of iron filled my nostrils. The thick scent got caught in my throat and made my stomach churn. I started to choke on the air around me. A quick rush of liquid traveled from my belly and escaped through my mouth then I realized I was sitting in a cloud of fog. The ground below me was warm even though the air was cold. Sounds of people’s feet pattering around surrounded me but the fog was to thick to make out any human bodies. The patterning turned
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also covered some selling techniques. On completion of his training‚ Mathur was assigned a territory in the suburban Pune. Mathur’s territory had a mix of general practitioners‚ specialists‚ small nursing homes and medical stores. Although this was his first job‚ Mathur was enthusiastic because he believed that he had learnt a lot about Ace products during his training period. However‚ at the end of his month in the field‚ Mathur was disappointed. He had followed all the selling “steps” suggested
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SOCIAL RESPONSIBILITY‚ CONSUMERISM‚ AND THE MARKETING CONCEPT Robert D. Winsor‚ Loyola Marymount University ABSTRACT This paper compares the often-criticized "selling orientation" or "selling concept" with the commonly-praised "societal marketing concept "from the perspectives of consumer rationality and persuasibility. It is suggested that both orientations view consumers as relatively irrational and as easily prone to manipulation by marketers. The implications of this similarity are explored
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HOLISTIC MARKETING [pic] The Concept of & Introduction to Modern Holistic Marketing Holistic Marketing An account of evolution of the concepts of Marketing over the years of human existence – from the primitive “Exchange Concept” to the latest “Holistic Marketing Concept”. [This is an improved version of my earlier article of same title.] Contents : 1. Introduction : a. Definitions b. What is Marketed c. Marketing Concepts d. Trends in Marketing Practices 2. Holistic Marketing
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