BOLLYWOOD Selling Indian Movies in the West INTRODUCTION India’s most prominent movie industry is known by the name of Bollywood. It recently became the largest movie industry in the world (Jones‚ Arora‚ Mishra and Lefort‚ 2005; Srinivas‚ 2002). The name Bollywood is a reference to Hollywood‚ in which the “B” stands for Bombai‚ the city in which Bollywood originated. Bollywood is making thousands of movies every year with one of the world’s largest audiences. Bollywood has always exported their
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Cabin Crew—selling techniques Creating a positive image Creating a positive image is an important part of being in the airline industry. I have chosen to look at Virgin Atlantic. To create a positive image their staff must be smart and well presented at all times‚ which means having clean and ironed uniform that is worn to the specification outlined by the airline. This means all staff will look professional. They must also have hair that is tidy and groomed and minimal jewelry or tattoos on
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Venture Concept Geri Rowland University of Phoenix FIN/375 Kent Moser December 24‚ 2012 Venture Concept Venture concept is business idea individual search to venture to profit big. New business idea takes more than just launching the new idea in hope its target consumer accept and support it and call it a success. Venturing out new business idea is a high risks to take because no one knows for sure if the targeted consumer will accept the new business idea; therefore planning for success
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Mental Model: As mentioned by John Bradley Jackson‚ “internal selling can be the hardest sale”. A salesperson might feel that convincing the customers and winning the deal is the end to it‚ but that is not true. Convincing the people within the organization and specially the higher management is a tougher job to do. There is resistance and inflexibility to change. The internal sales cycle is almost similar to the process of selling to the end customers. A salesperson has to understand the process
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(2007)‚ “Bottom of the pyramid market stands at $1.2 trillion” 28th April. The Times of India‚ Kolkata Edition(2011)‚ “Hawker Raj” ‚ 11 July‚ p. 2 http://sephi.photoshelter.com/gallery-image/Street-Food-ofIndia/G0000gxgC9F8xNqQ/I0000oyQlO9D3HiU “Selling Coconut to bus passengers”‚ Available at: http://www.jonesi.com/catalog/i15.html (accessed 23 July 2011). Low cost Chulha‚ Business World‚ June 6‚2011 “What are traditional indoor cooking stoves in India?” Available at: http://www.indiacurry.com/faqappliance/traditionalstoves
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from the world famous Levi’s Jean Company portrays this concept of self. One advertisement from a Seventeen magazine published in 1954 presents four women standing in a posed position‚ showcasing various types of Levi clothing attire. Another advertisement‚ published fifty years later‚ in 2009 in the W+K magazine presents a different view by drawing the viewers attention to only one woman‚ who is only clothed waist down with a pair of Levi jeans. The advertisements show a vast cultural change by
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INCOME CONCEPTS The Purpose of Income Reporting Income is used… 1 As the basis of one of the principal forms of taxation. 2 In public reports as a measure of the success of a corporation’s operations. 3 As a criterion for the determination of the availability of dividends. 4 By rate-regulating authorities for investigating whether those rates are fair and reasonable. 5 As a guide to trustees charged with distributing income to a life tenant while preserving the principal for a remainder man
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Lecture • What is E-Marketing? • E-Marketing: Past‚ Present‚ Future • Part B: Unit Overview / Assessments 3 E-Marketing - Definition • “E-Marketing is the use of information technology for the marketing activity‚ and the process for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers/ clients / partners‚ and society at large.” (Strauss & Frost‚ 2012‚ p. 28) 4 Needs‚ wants‚ and demands Products Core Marketing Concepts Markets Value
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Concept of Globalization Globalization means different things to different people. The three important perspectives of globalization are as follows: • To a business executive‚ globalization refers to a strategy of crossing national boundaries through globalized production and marketing networks. • To an economist‚ globalization refers to an economic interdependence between countries covering increased trade‚ technology‚ labor‚ and capital flows. • To a political scientist‚ globalization
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Marginal Concept Some land might be very good for producing certain crops - rich in nutrients and easy to access and work. This land is likely to be used first for any cultivation because the relationship between the cost of producing the crop and the return gained from selling it will be highest. However‚ land that is not so good will be taken into cultivation if certain conditions allow. These conditions could be a rise in the price of the crop concerned or a means of either reducing the cost
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